Ideas Ideas • Provide something for free • Social Proof • Multiple Optins • More prominent positions • T est – Change wording @IanClear @IanCleary 69
WEBSITE REVIEWS… WEBSITE REVIEWS… Any volunteer Any volunteers? s? @IanClear @IanCleary 70
TW TWITTER… @IanClear @IanCleary 71
What is What is Twitter for itter for.. .. • Building relationships • Checking up on news • Generating awareness/publicity • Generating leads/sales • Wasting time! @IanClear @IanCleary 72
Why T Why Tweet… eet… • If your customers are on Twitter • If international or local people you can learn from and build relationships with are on Twitter • You want to build relationships with people that are active on Twitter (e.g. Journalists) • You don’t have time for blogging • You want to spy but not engage @IanClear @IanCleary 73
Try this… y this… • Who are your target audience? – Customers, Journalists, Industry experts, potential customers? • How active are they on Twitter compared to other channels? • How are you going to actively build a following? • What is your content strategy? @IanClear @IanCleary 74
How to get follower How to get followers.. .. @IanClear @IanCleary
Her Here you go.. you go.. • Share great content • Follow relevant people (e.g. competitors followers, people in similar industry, etc.) • Share content from relevant people • Join in on Twitter chats @IanClear @IanCleary 76
Twitter Chats… itter Chats… @IanClear @IanCleary
T ools… ools… www. TweetChat .com @IanClear @IanCleary
Blogchat.. Blogchat.. www. TweetChat .com @IanClear @IanCleary
Find Relevant T Find Relevant Twitter itter Follower Followers www. ManageFlitter. com @IanClear @IanCleary
Twitter Analytics itter Analytics www. Twtrland .com @IanClear @IanCleary
Twitter Management itter Management @IanClear @IanCleary
FA FACEBOOK @IanClear @IanCleary 83
Facebook cebook • 1.1 Billion Users • Suited for B2C but B2B can work • Good for word of mouth promotion • Videos and pictures work great @IanClear @IanCleary 84
EdgeRank EdgeRank @IanClear @IanCleary
What to do… What to do… • Create conversation around topics interesting to your target audience • Don’t create all your conversations around your products @IanClear @IanCleary 86
Example – Example – Ice Cr ce Cream eam @IanClear @IanCleary
Example – Example – Orabrush rabrush @IanClear @IanCleary
Example – Example – Shoes hoes @IanClear @IanCleary
Example - Example - Softwar tware @IanClear @IanCleary
Tips Tips • Ask Questions • Plenty of Pictures • Run Competitions • Network with other businesses • Have fun… @IanClear @IanCleary 91
Tips Tips • Ask Questions • Plenty of Pictures • Run Competitions • Network with other businesses • Have fun… @IanClear @IanCleary 92
Build Email Subscriber Build Email Subscribers @IanClear @IanCleary
PostPlanner stPlanner for F for Facebook cebook @IanClear @IanCleary
Your Funnel.. ur Funnel.. • Create content relevant to your target audience • Build Fans • Build email subscribers • T arget fans through ads @IanClear @IanCleary 95
EXERCISE EXERCISE What content ar What content are you going to shar e you going to share on F e on Facebook cebook and how ar and how are you going to make it pr e you going to make it profitabl itable for for you/your business? you/your business? @IanClear @IanCleary 96
Apps… Apps… @IanClear @IanCleary
LINKEDIN LINKEDIN @IanClear @IanCleary 98
Connecting thr Connecting through gr ough groups oups • Open up members tab of a group • Find second degree connections • Find ones with connect button • Right click to open in new tab • Do this for 10 people • Check each of their profiles @IanClear @IanCleary 99
Validate their pr lidate their profile ile • Reasonably complete profile • At least 100 connections • Good picture • Relevant to your business • Connect! @IanClear @IanCleary 100
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