DIGITAL ANALYTICS in Social Media Enterprise Solution For Todays - PowerPoint PPT Presentation

DIGITAL ANALYTICS in Social Media Enterprise Solution For Today’s Social Media

DIGITAL ANALYTICS Unlike other types of online marketing, social media is not really track-able via data Social Media is track-able via data and analytics… and you NEED to utilize this data!

IDENTIFYING YOUR GOALS Where Do I Start? Just like other forms of digital analytics, you need determine your goals! 1. Be specific! 2. Business Oriented! not social media oriented

IDENTIFYING YOUR GOALS Be specific! NO Example goal: Drive revenue DON’T BE LIKE THE UNDERPANTS GNOMES!

IDENTIFYING YOUR GOALS Business Oriented! NO Example goal: Get to a million Facebook fans THAT AIN’T A BUSINESS GOAL!

IDENTIFYING YOUR GOALS Be specific! Example goal: Increase number of contact forms completed, YES by qualified customers, on website “BUT TONY, doesn’t that depend on other factors besides social media…” You’re learning quickly young grashopper

IDENTIFYING YOUR SOCIAL KPI’S It’s a FUNnel Goal: Increase number of contact forms completed, by qualified customers, on website Social Media Reach User User On Social Consumes Media Your Content User Lands on Website More forms completed J

IDENTIFYING YOUR SOCIAL KPI’S It’s a FUNnel Goal: Increase number of contact forms completed, by qualified customers, on website Reach User User On Social KPI’s Consumes Media KPI’s Your 1. Reach Content 1. Content Consumption (Page & Post) (links clicked, images enlarged) 2. Engaged Users Look at individual post (likes, shares, comments) performance to determine what’s working. Look at individual post performance to determine what’s working.

GETTING THE WHOLE STORY That’s Going to Give You the Social Story… To get the rest of the story… 1. Number of users from social media completed the goal? Segment by source, campaign, organic/paid, etc. 2. % of users from social media completed the goal? Segment by source, campaign, organic/paid, etc. 3. If they didn’t complete the goal, where did they exit? 4. How does this compare to other traffic sources? THINK: What does this mean? What is this telling me?

TOOLS SHAMELESS PLUG CONTENT CONTENT LIBRARY DIGGER SCHEDULER DESIGN HUB CLIENT MANAGEMENT

SHAMELESS PLUG CONTINUED… CONTENT LIBRARY Stop Wasting Content! Post IMPACT Score (out of 10)

OVERVIEW TAKING ACTION 1. Set specific goals 2. Determine Social Media KPI’s 3. Get ‘Whole’ picture 4. THINK! 5. Adjust tactics 6. REPEAT

THANK YOU TONY@MEETSOCI.COM @MeetSOCI facebook.com/MeetSOCI www.MeetSOCI.com