Social Media for Business July 28, 2009 What is it? Social media - PowerPoint PPT Presentation

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Social Media for Business July 28, 2009 What is it? Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, publication relations and

Social Media for Business July 28, 2009
What is it? Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, publication relations and customer service. Source: Wikipedia-http://en.wikipedia.org/wiki/Social_media_marketing#cite_note-0
Common Social Media Platforms • Microblogging: Twitter • Social Networking: Facebook • Professional Networking: LinkedIn • Social Bookmarking: Delicious, Reddit, Digg • Social Reviews: Yelp!
Twitter What is it? - Micro-blogging (140 characters or less) Business Benefits: ▫ Branding ▫ Recruiting/Post jobs ▫ Customer Service ▫ Promote events, sales, etc. (Dell example) ▫ Engage customers ▫ Provide valuable information ▫ Business development/prospecting
Facebook What is it? - Social Networking Business Benefits: ▫ Branding ▫ Recruiting/Post jobs ▫ Engage customers ▫ Provide valuable information about your products/ service ▫ Promote events, sales, etc.
LinkedIn What is it? - Professional networking Business Benefits: ▫ Business development/prospecting ▫ Networking ▫ Recruiting/Post jobs ▫ Tip for finding emails: Google search using “email***domain.com”
Delicious, Reddit, Digg What is it? - Social bookmarking Business Benefits: ▫ Customer insight ▫ Share blogs, interesting articles ▫ Provide valuable information
Yelp! What is it? - Social reviews Business Benefits: ▫ Branding ▫ Engage customers ▫ Use other customers reviews to help sell your product/service ▫ Improve local SEO
Resources ▫ SEO = Search Engine Optimization ▫ Twitter 101 for Businesses : http://business.twitter.com/twitter101/ ▫ Mashable.com’s “How-To” lists : http://mashable.com/category/how-to-web/ ▫ Twitter Power by Joel Comm ▫ Copies of today’s slides: http://www.RainierDigital.com/webinars-multi-media/recorded-webinars ▫ Connect with me:  Twitter: http://twitter.com/rainierdigital  Facebook: http://www.facebook.com/pages/Denver-CO/RainierDigital-LLC/ 93296523073?ref=ts&__a=1  LinkedIn: http://linkedin.com/in/travisscott24  Delicious: search for rainierdigital
Contact Info RainierDigital, LLC Travis Scott, Principal Phone: 206.388.2580 Email: travis@rainierdigital.com Website: www.RainierDigital.com Address: 1620 Market Street, Ste 4E, Denver, CO 80202

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