Social Media Week BEIRUT Social Media versus Traditional Media; The - PowerPoint PPT Presentation

Social Media Week BEIRUT Social Media versus Traditional Media; The contradictory results of the Online presence of traditional news media. What Implications on democracy? “Crowd sourcing, Social Collaboration, citizen journalism and the future of traditional journalism” Rita CHEMALY Wednesday 21 of September 2011 ALT CITY HAMRA LEBANON

Social Media versus Traditional Media; The contradictory results of the Online presence of traditional news media. What Implications on democracy? Rita Chemaly is the winner of the Samir Kassir Award for Freedom of the Press in 2007; She is a social and political science researcher and author of the “The Spring of 2005 in Lebanon between Myth and reality”. Her researches focus on the political impact of the social media. She blogs at www.ritachemaly.wordpress.com.

Social Networks controversial Impact on the community Social networks : • link people all over the • share information; • debate political opinion; • mobilize forces, • lead advocacy campaigns; • broadening the reach of information • fostering political participation and civic engagement online. Social networks are re-creating the debates we read in the traditional monopolized mediums . The contradictory results of the Online presence of traditional news media. What Implications on democracy? By Rita CHEMALY, September 2011, Social Media Week, Beirut

Online Implementation of TRADITIONAL Media o Traditional news papers have their own websites; o The websites have an expanded content : They provide:  daily news published  videos,  pictures catalogues,  special archives,  rolling banner headlines,  forums,  polls for readers; Ex: Taken from An Nahar Newspaper The contradictory results of the Online presence of traditional news media. What Implications on democracy? By Rita CHEMALY, September 2011, Social Media Week, Beirut

Simplified Tools implicating web users in Sharing Information The contradictory results of the Online presence of traditional news media. What Implications on democracy? By Rita CHEMALY, September 2011, Social Media Week, Beirut

Simplified Tools implicating web users in Sharing Information Ex: Taken from The Daily Star Newspaper The contradictory results of the Online presence of traditional news media. What Implications on democracy? By Rita CHEMALY, September 2011, Social Media Week, Beirut

Engage instantly with the audience • The use of mobile social marketing to send the people instant news . • it “…increases awareness and moves people to actions. It is also becoming an effective way to engage users and constituents” ةعاسنا نينزان كنامرك اركب هانققح يهنا مك لامرك 10 ةحاس " ةيرحنا ". " كتانايب ةحص نم ذكأت ينمهتب ام ذق كمهتب تاباختنلبا ارا وأ ةيذهبنا وأ راتخمنا ذنع نيبخاننا حئاىهب مبق 10 رارآ – دوراب دايز " www.dgps.gov.lb SMS sent to Lebanese mobiles on Alfa and MTC March 4, 2009. The contradictory results of the Online presence of traditional news media. What Implications on democracy? By Rita CHEMALY, September 2011, Social Media Week, Beirut

Online Presence of Journalists from Traditional Media The contradictory results of the Online presence of traditional news media. What Implications on democracy? By Rita CHEMALY, September 2011, Social Media Week, Beirut

Through Social Media, Traditional Media is reaching a younger audience Source: CARRINGTON Malin, Media consumption & habits of MENA Internet users, Research conducted by Effective Measure in conjunction with Spot On PR, July 2010, p. 7

Active Audience vs Passive Audience • Engaging the citizens • Soliciting Input • Broadening the reach of the audience • Implicating the web surfers in sharing the information • Creating New Leaders of Information The contradictory results of the Online presence of traditional news media. What Implications on democracy? By Rita CHEMALY, September 2011, Social Media Week, Beirut

Polarization and Imitation in Social Media The contradictory results of the Online presence of traditional news media. What Implications on democracy? By Rita CHEMALY, September 2011, Social Media Week, Beirut

Reinforcing traditional Media… What chances for the online democracy? • Taking information from the quality press, • Drawing information from traditional media, Replication, “imitation” ways for active participation to the political debate? The contradictory results of the Online presence of traditional news media. What Implications on democracy? By Rita CHEMALY, September 2011, Social Media Week, Beirut

Thank you for your attention, Feedback? ritachemaly@hotmail.com @ritachemaly www.ritachemaly.wordpress.com The contradictory results of the Online presence of traditional news media. What Implications on democracy? By Rita CHEMALY, September 2011, Social Media Week, Beirut