Social Media & Digital Marketing Jillian Guzinski Max Rielly Social Media Manager Digital Marketing Specialist WWW.NOWSPEED.COM WWW.NOWSPEED.COM
About Nowspeed “Nowspeed is a remarkable Digital Marketing Agency. David Reske and his team are top notch professionals and among the hardest working, most creative and innovative people - They know their stuff, inside and out and have consistently delivered amazing results to us over the past 5 years. I highly recommend their services.” Lance Young-Ribeiro, Director of Marketing, Corporate Technologies, Inc. WWW.NOWSPEED.COM
Team Bios Jillian is the Social Media Manager at Nowspeed. She is primarily responsible for planning and executing effective social media & marketing automation strategies for multiple B2B and B2C clients of various industries and sizes. She keeps up-to-date on all new technologies, trends and applications to help grow her client’s brands. Jillian Guzinski Max is a Digital Marketing Specialist at Nowspeed. He has experience in many aspects of digital marketing, including SEO, digital advertising, and social media marketing. Max received his B.A. from Assumption College, majoring in organizational communication with concentrations in both marketing and management. Max Rielly 3 WWW.NOWSPEED.COM
Integrated Digital Marketing Outbound Inbound Content Marketing WWW.NOWSPEED.COM
Social Media Users NUMBER OF USERS (IN MILLIONS) 1,600 1,400 1,200 1,000 800 600 400 200 0 Facebook Instagram Twitter Snapchat Pinterest LinkedIn Over 75% of all Internet users use Social Media Source: http://www.makeuseof.com/tag/12-social- 5 WWW.NOWSPEED.COM media-facts-statistics-know-2016/
Why Use Social Media Marketing Social Media Social Media is positions you as Inescapable an industry Build brand leader credibility Your Market and thought is Using it leadership Social Media Social Media provides prospects puts a “voice” Bring Nurture exposure to your to the brand personality to relationships content the Brand with content Enables Event, Social Media and Social Media ads Media Analyst drive engagement Advertising Impact Social Media and leads extends the value Engagement of your Analyst, Social Media Event and Media generates website Programs traffic, views, shares and clicks WWW.NOWSPEED.COM
Social Media Supports all Marketing Channels Connect directly with reporters Get more impact and media from events. PR AR Events Website Engage directly Drive traffic and with analysts leads WWW.NOWSPEED.COM
Nowspeed Social Media Methodology Goals • Audience, Objectives, Strategy & Platforms Strategy and Plan • Editorial Calendar and Posting Strategy Listening • Key Industry Influencers, Blogs, News T eam • Educate Teams and Create Policies Create Platforms • Optimize for Design and Content Syndicate Content • Create Branded + Industry Content Engage • Moderation Services and Active Followings Evaluate • Evaluate Progress Towards Objectives WWW.NOWSPEED.COM
Situation Analysis – How Are You Doing Right Now Who is your Who are your Who are your What Audience? competitors? Partners? platforms do you own? • Customers • Content on site & • What’s your • Do you have SMM • Influencers social channels relationship like? Platforms created? • Partners • Gated Offers • Do they share your • Are your platforms • Prospects • How do they respond content? optimized to generate • Keywords used to to public comments? • Do you appear at conversations & leads? describe their industry • Fans & Followers events with them? • Do you know which platforms get the most engagement & visits back to your website? 9 WWW.NOWSPEED.COM
Objectives – What Are Your Goals & How Do You Measure Success? • Important to define clear, measurable social media goals from the very beginning in order to keep track of what works and what doesn’t work. • As you progress in your social campaign, you may find your objectives changing. Reach Engagement Conversions Website Visits Metrics: Metrics: Metrics: Metrics: Total # of fans & Mentions, comments, webinar registrants, followers acquired over CTR on social posts, shares, retweets, clicks white paper downloads, frequency and # of social specified time contact us form visits back to site submissions, add to cart Key Takeaway: Key Takeaway: purchase Key Takeaway: Make sure you are Record your total speaking to the right audience growth rate Keep track of which Key Takeaway: people & the right year over year. Take channel contains the people are listening. notes on which events Directly connect social most visitors to your matched up to the media data with business website. Optimize target highest growth-rate leads & profits. new and return visitors periods. differently. 10 WWW.NOWSPEED.COM
Nowspeed Social Media Strategy Strategy: How can you achieve your goals? Reach Engage Content Platforms • Listening • Organic • Branded • Moderation Followers • Industry • Targeted • T eam • Events Training Advertising • Call-to- • Influencer Action Outreach • Keywords WWW.NOWSPEED.COM
Business Value of Social Media Brand, Impressions, Visits, Leads, Nurture Offer – Website Content Followers Call to Traffic and Posts Action Leads 500 Followers X 20 Posts / Month = 10,000 Impressions/mo 10,000 Followers X 200 Posts/mo = 2 Million Impressions/mo 12 WWW.NOWSPEED.COM
Social Strategy Plan: Platforms Platforms • Optimize for Design and Content Audit all channels are set-up using best practices to get the most social success for your company. Items we look for: • Vanity URL • Strong Bio • Good Visuals • Great Call To Actions • Awesome Reviews WWW.NOWSPEED.COM
Social Strategy Plan: Content Content is distributed across all platforms Industry Content Branded Content Industry Blogs Website Copy Publications Events Journals White Papers Analyst Articles Press Releases News Articles Customer Partner E-Books Videos Photos Podcasts Testimonials News and Opinions WWW.NOWSPEED.COM
Content Plan Content Personas Messaging Creative Strategy Due Who Buying Stage Persona Type Topic Execution Jan. Nowspeed Awareness Chloe -20s Blog Small Business Blog, Social 1 Tax Planning Media Jan. Nowspeed Awareness Joe & Deb - Blog 529 Plans for Blog, Social 7 Married Employees Media Jan. Nowspeed Awareness Harry & Sally Blog Surviving an Blog, Social – 50x 15 Audit Media Jan. Nowspeed Awareness Jeff - CEO Blog Year End Tax Blog, Social 23 Planning Media Jan. Nowspeed Purchase All Newsletter Company Email to 23 Success House List WWW.NOWSPEED.COM
Social Media Services: Engagement Engage • Moderation Services and Active Followings • Review comments, mentions, retweets daily • Respond to questions and feedback • Personally reach out to new social users & influencers • Ask questions, poll the audience, comment on blogs or LinkedIn groups WWW.NOWSPEED.COM
Social Media Follower Building Strategy Followers Clicks Followers 17 WWW.NOWSPEED.COM
Social Strategy Plan: Paid Growth 1) Twitter Cards 2) Promoted Twitter Accounts 3) LinkedIn Sponsored Updates 4) Facebook Likes Campaign 5) Facebook Conversions Campaign 6) Instagram Ads 18 WWW.NOWSPEED.COM
Event Promotions Effective promotion can make or break your event • participation. Great alternative or addition to email marketing • invitations. Easy and budget-friendly way to get the word out • about your upcoming webinar or trade show. • Blog about topic and point to the registration page – Great SEO visibility! • Run Twitter Ads on Event #Hashtag Facebook Live, Periscope • 19 WWW.NOWSPEED.COM
Social Media for Events: 10 Best Practices Pre-Event Teasing 1. We want to build excitement for the event and what we will provide 2. We want to highlight who will be speaking at the event and when 3. Get your mobile apps and bookmarks in order Live Content Posting 4. We want to show excitement around our products and solutions 5. Multimedia Rocks: Photos, Live Videos, Interviews 6. Provide Context, Energy and Success in your posts 7. Details Rock: Include Hashtags, Booth Numbers, Times, Room Numbers 8. Retweet COMPANY and Event Hashtag Tweets 9. Follow Influencers who are using the Event Hashtags Recap Summary 10. Provide Tweets/Blog Posts to your and others recaps of the event WWW.NOWSPEED.COM
Employee Engagement • Employee Engagement = Free Impressions! • Shares, retweets, likes expose your whole network to the post – Grow reach exponentially – Ex. If 10 employees each share with their 100 followers = 1,000 impressions • Simple click of the mouse Increased More Employee More Web More Post Website Shares Leads Sales Reach Visits 21 WWW.NOWSPEED.COM
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