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Social Media & Digital Marketing with Alan Martin Chat - PowerPoint PPT Presentation

Jul 23, 2023 •263 likes •447 views

Social Media & Digital Marketing with Alan Martin Chat Marketing Alan Martin MD & Founder of Chat Marketing Training & Coaching Company Specialising in Social Media and Email Marketing Formerly VisitScotland and Dundee

  1. Social Media & Digital Marketing with Alan Martin Chat Marketing

  2. Alan Martin MD & Founder of Chat Marketing • Training & Coaching Company Specialising in Social Media and Email Marketing • Formerly VisitScotland and Dundee Science Centre

  3. Agenda • Benefits of Social Media for Tourism Businesses • The Current Environment • Strategies for Success • Up-Coming CIM Workshops (Edinburgh) • Freebie Give-Away • Q&A

  4. Benefits of Social Media • Awareness Raising • Customer Service • Online Reputation/Listening • Inbound Marketing AKA Content Marketing • Word of Mouth Marketing

  5. Top Platforms Used By Tourism Businesses • Facebook • Instagram • Twitter • YouTube • Pinterest • Review Sites e.g. Trip Advisor

  6. The Current • Empowered Consumers (User Environment Generated Content) • Social Media Usage Increasing Globally by 17% (Source: We Are Social) • Shift From Big Budget Advertising to Cost Effective Owned and Earned Media • Facebook Still The Dominant Platform with 1.71Billion Active Users • Mobile Becoming More Important than Desktop

  7. What Does All This Mean For Your Business?

  8. Visual Content, Images and Video • Content Shock and Visual Media • 60% of Marketers Use Video in Their Marketing • 50% of Marketers Plan to Use Live Video Source: Social Media Examiner Industry Report

  9. Algorithms • Facebook first introduced a newsfeed algorithm 2009 • Now Twitter • Instagram

  10. Paid Media • Mature Networks Move Towards Pay-to- Play • Allocate Budget for Social Media Ads • 86% of Social Marketers Regularly Use Facebook Ads (Source: Social Media Examiner Industry Report)

  11. Strategies for Success • Reputation Management (incl. review sites) • Social Listening (answer questions) • Mobile Responsive Website • Content Marketing • Live Video

  12. Events Programme • Edinburgh Workshops - Feb - June

  13. Edinburgh Events Title Date Facebook Advertising Fri 24th Feb Twitter Marketing Tue 28th Mar Facebook for Business Results Fri 28th Apr B2B Social Media Thu 25th May Visual Social Media Marketing https://www.cim.co.uk/events/ Thu 22nd June

  14. Facebook Health Checklist

  15. • Text: Peebles 07903 571611

  16. Questions? • www.facebook.com/chatmarketing • Twitter @Time4AChat • www.linkedin.com/in/alanmartin2 • alan@chat-marketing.co.uk • Tel: 07779 191 710

  17. Social Media and Digital Marketing with Alan Martin Chat Marketing

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