The Power of Data in Digital Marketing The Necessity of Digital - PowerPoint PPT Presentation

Machine Tools The Power of Data in Digital Marketing

The Necessity of Digital Marketing Internet Mobile Video Social Media 3B global 60% of digital Enjoyment of 81% US adult users. 84% US content is video ads population ages consumed on increase 18-65 use 18-65 use mobile; purchase intent social media. 4 the internet. 1 52% of time is by 97% and spent on mobile brand apps association by like Facebook. 2 139%. 3 1. Source: Pew Research 2. Source: Nielsen 3. Source: 37 Video Marketing Statistics You Need To Know For 2017 Infographic 4. Source: www.statista.com 2 The Power of Data in Digital Marketing

Targeting Your Audience Global Internet Users 3,000,000,000 Google ”Machine Tools" Audience 100,000,000 Narrowed Interests 50,000,000 Machine Tools Industry Actual Size 1,108,600 Your Target Prospects 10,000 3 The Power of Data in Digital Marketing

General Target Machine Tool Owner VS Your Specific Machine Tool Owner Target 5+ Average Age Owner of Specific of Equipment 5+ Years Machine Tool Type Automotive State of Industry Michigan The Power of Data in Digital Marketing

How can you target your actual prospects online?

How do we build our audiences? ... with DATA Firmographic Data Audience Built by Data 6 The Power of Data in Digital Marketing

Data-Powered Digital Marketing Services 1.42B 2018 Total Digital Campaign Impressions 1M 777K 755K 1.5M Total Calls Total Total Total Generated For Unique Short Unique Calls Leads Clients Forms

How We Work Audience Built by Data Market Insights Measurable Outcomes 8 The Power of Data in Digital Marketing

Our data services provide insights to target key prospects and measure the results of your campaign. Our digital marketing services are powered by our data and the expertise of our nearly one hundred team members, so you reach the right prospects at the right time. 9 The Power of Data in Digital Marketing

Audience Built by Data Customize Your Audience By: 5+ Equipment Location Equipment Age Owned Warranty Shop Size Online Brand More Cycles Behaviors Affinity 10 The Power of Data in Digital Marketing

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Once you’ve built your audience with data, how do you reach them?

Email Addresses Phone Numbers 154K 39K Total Machine Tool Contacts 250K Google Match IP Match Facebook Match 24K 92K 84K 15 The Power of Data in Digital Marketing

Target your custom audience on multiple platforms. Display Google Search Gmail Facebook YouTube LinkedIn Twitter Instagram Snapchat 16 The Power of Data in Digital Marketing

Google Search Ads Display Ads 17 The Power of Data in Digital Marketing

YouTube InStream Ad 18 The Power of Data in Digital Marketing

Facebook News Feed Ad 19 The Power of Data in Digital Marketing

Facebook Right Column Ad 20 The Power of Data in Digital Marketing

We get as close as possible to the point of decision to drive measurable outcomes.

Measurable Outcomes 1 2 3 Awareness Consideration Decision Brand Awareness Website Traffic Form Submissions Social Engagement Demo Requests Job Applications Video Views Booth Traffic Phone Calls 22 The Power of Data in Digital Marketing

How do we measure outcomes?

Sample Client Trend Report 2017 Tracking Summary Total Total Total Total Total Total Total Month Total Budget Total Clicks Total CTR Conversion Impressions Conversions CPL Views VTR CPV Rate MAY $5,600.00 110,745 1,617 1.46% 58 $62.07 3.59% 7,897 14.57% $0.25 JUNE $5,600.00 77,943 1,308 1.68% 69 $52.17 5.28% 3,857 10.35% $0.52 JULY $5,600.00 58,609 959 1.64% 94 $38.30 9.80% 3,903 9.63% $0.51 Three-Month Conversion % Three-Month VTR % Channel Placements May Media June 19% June 28% Search 30% May 42% Facebook YouTube July July 28% 53% 24 The Power of Data in Digital Marketing

Market Insights Gain Insight Into Your Audience By: Opportunity ROI by Brand Loyalty Sales Analysis by Campaign Segmentation Territory Channel Management Lead Lead CRM Much More Attribution Scoring Integration by Channel 25 The Power of Data in Digital Marketing

How does it all work together?

Sample Short Form Campaign Machine Tool Owner Texas Your Audience Built by Data Display Ads Facebook Lead Ads Form Conversions 27 Randall-Reilly

Display Ads Your display ad Get Quote featuring your product Machine Tool Owner Form Conversions Texas 28 The Power of Data in Digital Marketing

Facebook Lead Ads Machine Tool Owner Form Conversions Texas 29 The Power of Data in Digital Marketing

Sample Phone Call Campaign Machine Tool Average Age of Automotive State of Owner Equipment 2-5 years Industry Michigan Your Audience Built by Data Display Ads Google Search Facebook Lead Ads Phone Calls 30 Randall-Reilly

Facebook Lead Ads Machine Tool Owner Phone Calls Geography 31 The Power of Data in Digital Marketing

Google Search Machine Tool Owner Tracked Phone Number Phone Calls Geography 32 The Power of Data in Digital Marketing

Sample Brand Awareness Campaign Machine Tool U.S. Owners Your Audience Built by Data YouTube Facebook Video Ads Video Ads Video Views 33 Randall-Reilly

SKIP AD Machine Tool Owner Video Views U.S. 34 The Power of Data in Digital Marketing

Who is your target audience?

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