Presenters: Courtney Crowley, Digital Marketing Specialist Emily O’Malley, Digital Marketing Specialist
What is Digital Advertising? • Any advertisement on the internet • Banner ads • SEO (search engine optimization) • Social media • Email marketing • Blogging • Pay-per-click (PPC)
What to do before getting started • Budget • Goals/Objectives • Talk to your Relationship Manager
Where Should You Advertise? • Facebook • Yelp • Groupon
Facebook Campaigns
Types of Facebook Campaigns A few types that we recommend: • Promote Your Page / “Like Campaign” • Goal: to generate page likes • Boost a Post • Goal: to get more users to see a specific post and engage with it (engagement means liking, commenting or sharing the post)
Types of Facebook Campaigns • Promote Your Business Locally Goal: to promote your page and • business to those nearby your location • New Feature – “Get a Custom Advertising Plan”
Custom Audience • You want to make sure to “target” your users by creating a custom audience • 21+ • Location • Detailed targeting – interests, demographics or behaviors
Yelp Advertising Yelp Search Ads We recommend using Yelp for advertising if you have 3+ average stars or mostly • positive reviews You may not see much return on investment with no reviews or with a poor overall rating • If you’re not at 3 stars yet, no worries! You can get there. • Download our guide, Guide to Dealing with Online Reviews • • Yelp offers a one-year contract or a pay-as-you-go advertising structure.
Yelp • How to Get Started • Log in to your business profile at: http://biz.yelp.com Click “Yelp Ads” on the left side of the page. • Step 2 - Set a Budget • Step 3 – Fill in Billing Info • • If you haven’t claimed your business yet, go to Yelp.com, search for your business, then click “claim this business” on the right hand side of the screen. Once your business is claimed, you can follow the • steps above to start your advertising.
Groupon A website that offers coupons to consumers for local restaurants and retail businesses. Pros • Attracts new customers • Advertises business • Helps to build customer relationships Cons • May not produce repeat customers • Increase in traffic might work against you • Profit sharing
Groupon • How to get started • Visit Groupon Merchant • Speak to a Groupon Specialist • Determine what kind of deal you want to offer • Promote your deal on social media!
Groupon • Traditional Groupon Vouchers • Groupon + / Cashback • Free to claim as a customer • Get cashback on bill (i.e. 15% on your total bill) Check out more information here: https://www.groupon.com/articles/groupon-cash-back-deals
PPC/Google Ads • Pay-per-click ads are the ads you see when you search a product, location or service • The ad is usually the first search result (but can also appear in other spots as well) • Listing will say “ad” next to it • AdWords require a lot of time and expertise to become familiar with • Google AdWords will be switching to Google Ads on July 24. • They will launch “Smart Campaigns” which is aimed at small business owners and will help simplify campaigns.
Bonus: Google My Business! • Have you claimed your business on Google? • Allows customers to see address, phone number hours, website and other important business details • Increases chances of showing up in search results • Claiming is easy – Check it out here! • Optimize and manage with these tips: https://moz.com/blog/how-to- optimize-your-google-my-business- listing
Resources to Get Started • Facebook • Visit your Business Facebook Page and click “Promote” on the bottom Left. • For support or to learn more about ads, visit: https://www.facebook.com/business/products/ads • Yelp • Call 877-767-9357 or visit https://biz.yelp.com • Groupon • Call 888-582-4354 • Google My Business • https://www.google.com/business/ • Google AdWords/Google Ads • Google Adwords: https://adwords.google.com • After July 24, Google Ads: https://ads.google.com
Campaign Debrief • Gather key players in the campaign • Bring data to discuss • Lessons learned for next campaign • Next steps to retain new customers • Email marketing • Surveys • Follow-up coupons • Make sure to engage with followers on social media
Webinar 3: Optimization • Are you making the most revenue on your games? • Hear from Accel experts from our data team and our Relationship Manager team • Look out for more information in August!
Thank You! QUESTIONS? Email us at hello@accelentertainment.com
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