Ybrant Digital Limited Marketing Digital Media Worldwide
About us • 24 local offices • 50 national markets GLOBAL • 500+ agencies and brands • Proprietary tools TECHNOLOGY • Auto ‐ Optimization • API and data integration • Display Exchange Seats PARTNERS • Facebook API • Microsoft Sales House
Clients and Partners Agencies Brands
A Technology ‐ controlled Buying platform Bidding Technology Auto ‐ optimization engine • Advanced Transparen targeting • Advanced semantic targeting t reporting • On demand media clusters Optimizati Transparent Media Reports on technolog Impressions y Domain Clicks names Conversions Campaign Analytics Wide Media Buying • User exposure to banners Methodologies • Landing Page effectiveness • Time passed (Impression Click Conversion)
Ybrant Digital is a Facebook Preferred Marketing Developer Leverage user data to create and optimize social ads Exclusive Capabilities: John Smith • Multiple Versions • Auto ‐ optimization • Data mining • Pixel Tracking • Day ‐ Parting • Page Analysis • Rich Reports
Premium Inventory of Smartphone and Feature ‐ phone Users • • Pixel tracking with conversion reporting • Real ‐ time Optimization Exclusive Rich Formats • • Mobile Landing Pages • App Downloads tracking Targeting capabilities: • ‐ Location ‐ based ‐ Device/OS ‐ Contextual/Behavioral ‐ Demographic ‐ Mobile to Social
• Video on Display • Video pre ‐ rolls • Video on Facebook • Related to content • Engaging & relevant • Brand Safe
Experienced team specialized • in global search marketing • Advanced Tools & Technologies • Worldwide activity with brands Measure & improve success • using advanced methods • Setup and ongoing maintenance of SEM and SEO campaigns • Tailor ‐ made SLA to wrap up all needs, timing and services
Complementary services based on Proprietary Technologies Complementary Services Digital Media Planning and User Data Collection and Customizable Applications and Creative enhancement for Search Optimization support and Buying Aggregation Widgets performance management Campaign Optimization and Ad Serving Licensed technology software Expert advice for digital Multi ‐ time ‐ zone support Analysis and traffic monitoring marketing strategy structure Proprietary Technology Examples Facebook Marketing Ybrant Digital AdCenter Web Site Creator An elaborate and developed 24/7 online access centralized Website building tool with ad ‐ optimization system for campaign reporting and intuitive interface allowing the Facebook which leverages API management console for client placement of content or media connection to enhance activity on all digital platforms anywhere on the website campaign results provided by Ybrant Digital Campaign Analytics Report Bank of Creatives Mobile Ad Server An easily browsed and managed Automatically ‐ generated digital A proprietary server for mobile database of visual creative, campaign summaries providing ads of all available formats, arranged according to the stats, highlights, strengths and able to centrally control and attached performance capabilities weaknesses, and providing future prioritize global mobile ad insights serving Eureka Search Service Auto ‐ Optimization Tools Publisher One ‐ Tag Automatic optimization tools for A full Search ‐ on ‐ Site solution Single piece of code for online campaigns which learn, for publishers of all sizes with websites which presents, mimic and multiply the best various customizable search monitors and optimizes the practices of campaign features and content advertising feed from all media management monetization tools sources
Optimization Technology to every screen 1 Select platforms Social Mobile Video Search Display Cross ‐ optimize 2 with technology Timing Interests Segment Target Location Show on 3 all devices PC Phone Smart TV Tablet Find your 4 audience
Digital firms are channelizing advertisers to effectively utilise benefits of multi ‐ channel online advertising Advertisers Agencies Implementers Publishers Internet users Brands Integrated Advertising Networks Search engines Digital Technology providers Website owners Outsourcers Social networks Affiliates Display advertising marketing Buy ad space from publishers and sell to agencies Create banners for varying ad spaces Advertising network automated exchange operation Search marketing Key word optimisation Buy banner space on search platforms Campaign Campaign design Web page optimisation Consulting initiation and planning Social marketing Delivering digital campaigns through social media platforms Mobile marketing Execution of messaging, banner advertising, search, rich media and video advertising through mobile platform E ‐ mail marketing Create emails Consumer database profiling Email mass delivery Analytics tools and services 11
This widening digital experience & complexity of options should extend relevance of digital marketing specialists Evolution of online advertising channels Long term ROI driver Effect on advertisement value + Consumer time online + Number of channels New digital + More targeted and Smart TV channels Increasing complexity and value add to advertisers interactive experience + Data about consumers + Targeting and ROI Increasing analytics capability Tablet computing Location based Personalisation + Interactive experience + Consumer participation and response Mobile + Improvements in Social marketing Smartphone Data rates existing internet proliferation and tech channels + Higher quality upgrades advertising and ROI Online video improvements Rich media Shift to + Guaranteed ROI with performance measurable Cost per action based ads Cost per click advertisement value – Cost per thousand CPC, CPL, CPM models impression • More targeted advertising, increasing interactivity, a richer internet experience and increasing number of internet channels improves advertising ROI but increases complexity • As a result, internet advertising implementers are increasingly important to an effective campaign 12
Ybrant has demonstrated a history of being able to successfully identify, finance, acquire and integrate acquisitions that build global scale, reach and breadth of offerings…… Ybrant’s ability to successfully identify, acquire and integrate investments has enabled the company to build a global end ‐ to ‐ end IP rich offering 1. US display advertising 5 5 ContextIn • Medios One and Ad Dynamix bolster ad network Mobile and Mobile and (2010) LGS Global 4 4 reach and add execution and targeting technology PicApp (2011) (2011) Technology Technology Web 3.0 (2011) 2. Email marketing 4 • VoloMP adds email marketing software 3. Geographic expansion in display ads Portals Portals 4 4 4 Lycos (2010) • Oridian, DreamAd and Max Interactive contribute ad networks across Europe, Middle East, South America and Asia 2 Email and Email and 4. Portals and search syndication 4 4 4 VoloMP (2007) Lead Lead Generation Generation • Lycos adds search functionality, 60m users and a search syndication platform 1 3 3 3 Medios One 5. Major technology expansion Display Display (2006) Oridian (2008) Max ‐ Interactive DreamAd (2009) Advertising Advertising AdDynamix TradeUp (2009) (2009) • ContextIn, PicApp and Web 3.0 provide technology (2007) for pricing engine, campaign analytics, search syndication and mobile marketing US US EMEA EMEA LATAM LATAM Asia Asia • LGS adds tremendous development capability for mobile and cloud computing Institutional Funding Global end ‐ to ‐ end digital Global end ‐ to ‐ end digital 2007: USD30 Million from Sansar, Passport and others 2009: USD22 Million from Asia Pacific Capital marketing services marketing services 2011: USD38 Million from Oak Investment Partners, Battery March funds and Asia Pacific Capital
..and emerge a more value added player in its ecosystem from a technology/software solutions provider to digital networks Today Today Share of advertisers budget along the online advertising value chain: 30% ‐ 50% Ybrant successfully captures an increasing share of advertisers budget as it offers greater depth and breadth of digital marketing solutions and complementary services to advertisers, Cloud advertising agencies and publishers Acquisition of Social technology and Video software developers Mobile ↑ Mobile marketing capability Acquisition of online Share of advertisers budget along the Online publishing ↑ Cloud computing publishers online advertising value chain: 1% ‐ 5% capability ↑ Software ↑ Search marketing Acquisition of development Advertising network capability and access to Advertising network capability 2007 2007 internet users directly ↑ Multi ‐ platform digital Back ‐ end technology marketing capability Core technology developer ↑ Access to advertisers development and publishers
Financials 350 294.03 300 246.91 250 Geography wise Revenue 2013 210.9 204.35 200 RoW 4% 150 100 53.18 45.63 41.01 37.49 33.27 50 31.04 22.22 9.36 Latin America 0 FY11 FY12 FY13 9MFY14 USA 21% In USD Millions 48% Revenue EBIDTA PAT Australia 4% Banner Search Email Marketing Software Development & Platforms Asia Pacific 58.91% 57.96% 57.41% 1% India Europe 1% 18% UK 3% 24.95% 24.16% 22.70% 13.58% 13.70% 13.72% 4.67% 4.29% 3.95% 2011 2012 2013 Segment Wise Revenue
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