THE SPRING SOCIAL Social & Digital Media Strategies April 5, - PowerPoint PPT Presentation

Cultural Marketing Committee Meeting THE SPRING SOCIAL Social & Digital Media Strategies April 5, 2018

• Introduction • Why Does This Matter? • What Do We Mean By Digital? • Why Leverage Digital? • A Multichannel Approach to Fundraising • Putting It To Work

At Achieve, we leverage our expertise in research, strategy, marketing and technology to help you learn more about your audience, inspire thoughtful action and drive lasting change for your mission. For your cause, company, event or organization, we are more than a vendor or a consultant. We become a partner in your mission and a champion for your success.

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Segment content by donor type • Subject lines, pre-header text, thank you messaging Adjusted subject lines based on open rates

• Create Facebook lookalike audiences • Segment ads and ad copy by donor/audience type • Leverage single-image ad optimization

• Popup for immediate touchpoint to prompt donation • Campaign-specific landing pages

Josh Hirsch Director of Digital & Membership Services @JoshHirsch1 @NonprofitsFirst

Content creation

Virtual Reality

M��3� D������ Social Strategies | Cultural Marketing Committee

M��3� D������ W�� A�� W�? Over the past 10 years, Mav3n Digital has managed more than 500 social media profiles for individuals and companies in both the private and public sector as part of their digital marketing strategy. We help people utilize social media more effectively by increasing their reach to potential clients, and build their brand in the social media space. Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL

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M��3� D������ W�� �� S����� M���� I�������� ● Increase Brand Visibility ● Larger Reach ● Improve Google Ranking Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL

M��3� D������ O������� Know Your Audience ● What’s New in Social Media ● 3 Ways to Boost Engagement ● Create Engaging Content ● Content Examples ● Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL

M��3� D������ K��� Y��� A������� /01 /02 /03 Focus: Know Your Audience Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL

M��3� D������ K��� Y��� A������� Identify a core audience with probable interest Why do people choose your ● ● in your business organization? What is the age range of your target audience? Where is your target audience located? ● ● What is the income range of your target What is the gender of your target ● ● audience? audience? Does your target audience have a specific How can you reach your audience? ● ● hobby/hobbies or interests? Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL

M��3� D������ LinkedIn Instagram Facebook Twitter 500 Million users ● 200 Million users ● 1.86 Billion users 328 Million users ● ● Age Range: 30-49 Age Range: 18-29 ● ● Age Range: 25-54 Age Range: 18-29 ● ● Purpose: News and Purpose: Building ● ● (60% female) Purpose: ● Articles, Company relationships and Purpose: building Conversations and ● information conversations relationships News Best for business Best for lead ● ● Best for building Best for public ● ● development, B2B, generations in art, brand loyalty relations, brand and networking beauty products, management, and entertainment, earned media retail Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL

M��3� D������ F������� A�������� /01 /02 /03 Focus: Focus: Know Your Audience Facebook Algorithm Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL

M��3� D������ F������� A�������� Be Thoughtful ● Draft and post content that encourages meaningful one-to-many discussions. ○ Facebook Live is (still) Bae ● Produce more live videos instead of pre-recorded ones. ○ Less is More ● Publish less content on your FB page, but focus on more meaningful content that ○ reinforces key brand messages. Linking offsite ● The entire goal of FB is to keep people on FB, which means posting any content with a link ○ to your blog or website is a nonstarter for the algorithm. Gone are the days of relying on FB for traffic. Stop Click Baiting ● Using phrases such as, "Like this," "click here," "comment below," "drop a gif" in your posts ○ are so 2017 and no longer work. Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL

M��3� D������ B���� Y��� E��������� /01 /02 /03 Focus: Focus: Focus: Know Your Audience Facebook Algorithm Boost Your Engagement Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL

M��3� D������ 3 W��� �� B���� Y��� E��������� 1. Timing is EVERYTHING Be sure to post during an optimal time on social media. Choose times your friends are ○ online. For FB, people are usually on first thing in the morning and early afternoon. Using Instagram? Most people scroll aimlessly later in the day and right before they go to bed. 2. Be Engaging Social media is meant to be a two way conversation. Don't be afraid to ask questions or ○ seek recommendations. People love acting as experts. So go ahead and use your next post to find a new Netflix series to binge or new brunch spot to check out. 3. Memes are Dead The quickest way to get your posts buried in social media is to post a grumpy cat meme. ○ While most people love a good meme, they're not engaging and often times people will just LOL and then keep scrolling. The goal of really great content is to cause people to share, comment, or react to your post. Go Live on FB or post an update on a trending topic, as both of these are sure to rank high and get people talking. Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL

M��3� D������ S����� M���� R��� �f T����� ⅓ - Personal Content ⅓ - Promote Organization ⅓ Shared Content Personal/Storytelling Share Promotional Volunteer Highlights ● Board Member Third party content related to Events ● ● your organization Spotlights Contests ● Employee Recognition Donate ● ● Volunteer ● Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL

M��� A��� M������ Volunteer CTA Vinceremos Therapeutic Riding Center Vinceremos Therapeutic Riding Center Vinceremos Therapeutic Riding Center Future Date at 12:34 PM · Copy When the kids go back to school we shed a tear or two as they are When the kids go back to school we shed a tear or two as they are so important to the success of our programs all summer! so important to the success of our programs all summer! While many will still be joining in the fun after school, our daytime lessons will need the support of homeschoolers, retirees and others that are available during the morning hours. While many will still be joining in the fun after school, our daytime lessons will need the support of homeschoolers, retirees and others Interested in learning more about the volunteer opportunities? Check out our volunteer orientations this week by visiting: https://www.facebook.com/events/125933994696500 that are available during the morning hours. Interested in learning more about the volunteer opportunities? Check out our volunteer orientations this week by visiting: https://www.facebook.com/events/125933994696500 Vote Kurt Jetta Confidential | Social Media Portfolio | 2018

M��3� D������ T���� ���. Facebook.com/Mav3nDigital @Mav3nDigital Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL

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Save The Date Cultural Marketing Committee Meeting: SUMMER SIP & SHARE May 3, 2018