Understanding a Site’s Traffic With Google Analytics UNDERSTANDING GOOGLE ANALYTICS Daniel Stern CODE WHISPERER @danieljackstern
Understanding Google Analytics Understanding how it works and when to use it is the first step to successfully implementing Google Analytics.
Course Roadmap
s h s Understanding Google Analytics - Advantages and business application Adding Google Analytics to a Site - Explain and implement necessary JavaScript code Google Analytics Campaigns - Drive traffic from multiple sources to our site and measure it Google Analytics Reports - Investigate data organized in a variety of different ways
A Typical Workplace Scenario
“Both sides are even; Here I’ll sit in the midst.” William Shakespeare, Macbeth
You have been selected you from hundreds of applicants as the new Digital Marketing Specialist for Bethany’s Pie Shop. Bethany provides you with only a limited budget with which to pay for search keywords, email campaigns, influencer sponsorships and direct mail. You will need to maximize the results of all these efforts to generate the most business for Bethany with your limited budget. Where do you start?
Why Use Google Analytics? Identify the sources Understand and adapt Locate broken pages which bring the best to user demographics or catch script errors customers to a site
Previewing the Google Analytics Dashboard
t h s Demo Overview of Google Analytics Features Understand layout of dashboard Explore features to be covered in upcoming modules
Is Google Analytics the Right Tool for the Job?
Google Analytics Key Features Google Analytics has hundreds of features, but here are the ones that matter most for first time users. Demographics Reports Campaigns Know who and where Gain insight by seeing Track the origin of your end users are the data presented in user traffic different ways
Relevant Google Analytics Features The following features of Google Analytics are often highly relevant to business goals, and will be discussed in detail later in the course. Simplicity Campaigns Reports Adding Google Analytics Campaigns let you Reports break down data to any site is simple with associate users with the in different ways, little setup required source that brought revealing ways to them to your site maximize value
How is Google Analytics Used? Collect Create Explore reports Recommend data campaigns actions
Coming Up in the Next Module Download and serve the demo application Create Google Analytics Property View Analytics data in real time
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