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Day 3 Long Tail SEO Google Analytics How Google Analytics can help - PowerPoint PPT Presentation

Jul 12, 2023 •735 likes •922 views

Day 3 Long Tail SEO Google Analytics How Google Analytics can help with our Long Tail SEO Conversion Depending on your site, you have a goal in mind for your visitor. What are you looking for your visitor to do? What's a

  1. Day 3 • Long Tail SEO • Google Analytics • How Google Analytics can help with our Long Tail SEO

  2. Conversion • Depending on your site, you have a goal in mind for your visitor. • What are you looking for your visitor to do?

  3. What's a conversion for your site? • Are you after sales? • Are you wanting to generate client inquiries? • Do you just want visitors to click and spend time on your site? • Do you want your visitor sign up for your newsletter? • What do you want to measure? • Can you identify the factors that determine the success of your website?

  5. Understanding the Search Demand Curve • Early SEO strategies focused on the Head of the curve • Initially, we didn't have a lot of data • It’s crowded at the top (Head) • Focus is now on the Long Tail

  6. The Long Tail • The remaining 70% • Contains many unique searches. • Comprise the majority of search requests each day.

  7. Rate of Conversions …improves from the long tail search keywords and phrases than from the "popular" head terms.

  8. Finding the Gems • For most, trying to rank high for head and body terms is too expensive and out of reach. • Easier to rank for the less competitive queries (i.e., tail terms). • Conversions are MUCH higher for these tail terms.

  9. How To Find Tail Terms • We don't always know the "tail terms and phrases" • One Suggestion... Let your visitors be your guide.

  10. Google Analytics • Sign up • Site registration • Walk through

  11. Some Questions that GA can answer? • Do you know why people visit your site? • Where are your visitors coming from? • What are they doing on your site? • What technology are they using? • Do you know who your audience is?

  12. Google Analytics

  13. Long Tail Analytics • Visits-to-Query ratio is supposed to be small. • When doing Long Tail SEO work, focus more on the content of your post or article. • ...and though still important, keywords should be second priority (at least in the initial iteration of Long Tail SEO work).

  14. Writing for the Long Tail • The long tail search isn't interested in structure. • What is important: You should have "conversion" goals within your article.

  15. A Rough Guideline • For every 1,000 words in a post, look to draw traffic from about 100 queries.

  16. Writing Long Tail Content • You know the difference. • Make it interesting, funny, engaging for your audience. • Focus on your topic, less on your keywords.

  17. Who Are You Writing For? • With the latest algorithm updates, content is key. • The content should be written for people not the search engines. • Why? People are typing in the search queries not computers.

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