All the attendee mics are muted you can hear us but we cannot hear - PowerPoint PPT Presentation

§ All the attendee mics are muted – you can hear us but we cannot hear you § This session is being recorded – we will send you a link to the recording and a downloadable copy of the slides after the event § If you have any questions please use the Q&A function to ask them – we’ll cover the questions at the end if we have time otherwise we will follow up with you individually

§ About us § What is Google Analytics? § Setting up an account and installing it on your WordPress site § Overview of the key information in Google Analytics § Audience § Acquisition § Behaviour § Conversions § What sorts of questions should you be asking Google Analytics? § Next steps / questions

§ Our focus is on helping small businesses take control of their own web presence § Build a website in one day with WordPress § Ideal for people who want to build a site from scratch OR want to better understand their existing website § Self-paced video training version § One-to-one tailored version § WordPress advice and support § Book sessions by the hour – contact us to talk about how we can help you § Other webinars § Discounted sessions and special offers for webinar attendees – details at the end of the webinar

§ Free service giving insight into how users find and use your website § Install a piece of code on your website then Google automatically tracks your site § Categorizes data into four categories:- Audience – who is visiting your site? • Acquisition – where are they coming from? • Behaviour – what are they doing whilst on your site? • Conversions – are they doing what you want them to do? • The interface can take a bit of getting used to • There is MASSES of stuff in Google Analytics, beyond what we can cover in an hour • Our focus today is on the data you can practically use to improve your marketing •

§ Your Analytics data is extremely valuable § Make sure you know who has access to it § Be careful not to lose access to it

§ If you already have an account then log in using your gmail address § If you don’t have an account then click ‘create account’

Video guide showing you how to do this on our website

Video guide to doing this on our website 12

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§ Installing Google Analytics on non-WordPress sites § Wix § Squarespace § Weebly

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§ How many visitors does your site have? § What % are new visitors and what % are returning? § How many pages are people viewing on average per visit? § What’s the average number of pages viewed per visit? § What’s the bounce rate for the site?

§ How do the visitors to your website find you? § Which of your marketing activities is generating most site visits for you? § Which third party websites are generating traffic to your site? § Is there a difference in the ‘quality’ of visitors from different sources? § Which sources of visitors generate most conversions / sales?

§ Which pages on the site are the most popular overall? § What are the most popular landing pages? § Are there any indications of problems with any of these pages? § A high bounce rate for a landing page without a good reason § Very short time spent on a page § What search terms are people putting into the internal site search?

§ What counts as a conversion for your business? § What conversions do you need to be tracking? § How many conversions is your site generating? § What sources of traffic are generating the most conversions?

If you want to dig deeper into Google Analytics with us there are two options:- § Three hour ‘deep dive’ hands on Google Analytics training § Group training via Zoom § Structured activities in which you explore the data that’s available and familiarize yourself with the Google Analytics interface using the Google Analytics demo account § Usually £70 but available discounted to £50 for webinar attendees § Quote code analytics20 at checkout to get the discount § One-to-one half day Google Analytics tailored to your organisation § We will work through your own Google Analytics account with you § We can advise on ensuring best practice in terms of account set up § Help getting the data you want out of your account § Guidance on setting up suitable conversion goals § £295 for one or two attendees from your organisation § Limited slots available – info@awesometechtraining.com to book

§ Video guide to setting up your Google Analytics account § Video guide to installing Google Analytics on your WordPress site § Google’s own range of Google Analytics courses

info@awesometechtraining.com www.awesometechtraining.com