GOOGLE GOOGLE ANAL ANALYTICS YTICS 101 101 #WOWW WOWWEBIN - PowerPoint PPT Presentation

GOOGLE GOOGLE ANAL ANALYTICS YTICS 101 101 #WOWW WOWWEBIN EBINAR AR Private and Confidential. Property of Whereoware, LLC.

ABOUT US PRIVATELY HELD DIGITAL AGENCY • 17 YEARS OF EXPERIENCE • PERSONALIZED WEBSITES • EMAIL CAMPAIGNS • SEO & PPC • CLOUD BASED SOLUTIONS AND MOBILE • APPLICATIONS DATA INTEGRATION • 2

AGENDA What is Google Analytics? Set Up Google Analytics Learn the Lingo Analyze and Use Actionable Data Tips + Tricks Takeaways 4

GOOGLE ANALYTICS

“ 94.9% of the top 200 marketing websites use Google Analytics .” - Orbit Media

WHAT IS GOOGLE ANALYTICS? “Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.” 7

SET IT UP UP

HIERARCHY BREAKDOWN 1. Account: top-most level 2. Property: website, mobile application, or device. When you add a property analytics generates a unique tracking code for you. Account 3. Views: Access to reports. Within one property Users you may want to see: one view of all the data for www.example.com • Property one view of only AdWords traffic to • www.example.com one view of only traffic to a subdomain like • View www.sales.example.com View 4. Users and permissions: you can add users at the account, property, or view level and you can restrict access at each level 9

GETTING STARTED WITH GOOGLE ANALYTICS 1. analytics.google.com 2. Sign up for your Google Analytics account • Name for your Account • Name for your website • Need your website URL • Time Zone • Industry 10

GETTING STARTED WITH GOOGLE ANALYTICS 11

STEP 1: READY YOUR WEBSITE • GA tracking code on all pages of your website (even checkout page!) • Make sure you don’t have two instances of the same code on the same page 12

STEP 2: LINK OTHER GOOGLE PROPERTIES Search Console 13

STEP 2: LINK OTHER GOOGLE PROPERTIES Search Console 14

STEP 2: LINK OTHER GOOGLE PROPERTIES Search Console 15

STEP 2: LINK OTHER GOOGLE PROPERTIES Search Console 16

STEP 2: LINK OTHER GOOGLE PROPERTIES Search Console 17

STEP 2: LINK OTHER GOOGLE PROPERTIES 18

STEP 2: LINK OTHER GOOGLE PROPERTIES AdWords 19

STEP 2: LINK OTHER GOOGLE PROPERTIES AdWords 20

STEP 3: START TRACKING CAMPAIGNS • Track external traffic by appending UTM parameters to URLs (https://ga- dev-tools.appspot.com/campaign-url- builder/) • Email campaigns • 3 rd party campaigns • Non-Google Ads 21

STEP 3: TRACK CAMPAIGNS 22

STEP 4: SET GOALS 23

STEP 4: SET GOALS • Destination : user reaches a specified web page or app screen • Duration : user spends specified amount of time on site or app • Pages/Screens per session : user views specified number of pages or screens • Event : user conducts a specified action, like viewing a video 24

STEP 4: SET GOALS • Destination : user reaches a specified web page or app screen • Duration : user spends specified amount of time on site or app • Pages/Screens per session : user views specified number of pages or screens • Event : user conducts a specified action, like viewing a video 25

STEP 4: SET GOALS 26

STEP 4: SET GOALS 27

STEP 4: SET GOALS 28

STEP 5: ENABLE ECOMMERCE Only relevant if you have an ecommerce site 29

STEP 5: ENABLE ECOMMERCE Only relevant if you have an ecommerce site 30

STEP 6: ENABLE EXTRAS Site Search 31

STEP 6: ENABLE EXTRAS Site Search www.test.com/example.php?q=keyword q 32

STEP 6: ENABLE EXTRAS Site Search 33

STEP 6: ENABLE EXTRAS Site Search 34

STEP 6: ENABLE EXTRAS Demographics 35

STEP 6: ENABLE EXTRAS Demographics 36

STEP 6: ENABLE EXTRAS Demographics 37

STEP 6: ENABLE EXTRAS Demographics 38

NEED TO KNOW TERMS

SESSIONS VS USERS Users Sessions 40

BOUNCE RATE 41

ACQUISITION ORGANIC DIRECT REFERRAL 42

BEHAVIOR New vs. Returning Frequency + Recency Engagement 43

ANALYZE AND USE ACTIONABLE DATA

CHANNELS 1 How visitors are getting to your site 45

MOBILE DEVICES 2 46

REAL-TIME REPORTS 3 47

ASSISTED CONVERSIONS 4 48

BENCHMARKING 5 Compare yourself to others in the industry 49

HELPFUL TIPS + TRICKS

ANNOTATIONS 51

CUSTOM ALERTS 52

CUSTOM ALERTS 53

SEE MORE OF YOUR SCREEN 54

SEE MORE OF YOUR SCREEN 55

SHARE & AUTOMATE REPORTS 56

SHARE & AUTOMATE REPORTS 57

RESOURCE TOOLS Google Analytics section of Whereoware Blog • http://blog.whereoware.com/category/analytics/ • Google Analytics Help https://support.google.com/analytics • Google Analytics Debugger Plug-in 58

KEY TAKEAWAYS Ready your website and set goals Customize and manage reports you want and need Track activity on all channels, including desktop, mobile, and tablet Pay attention to your audiences’ behavior Get started + play around! 59

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