experi perienc ence e an analyt ytics ics without data
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Experi perienc ence e An Analyt ytics ics Without data it is - PowerPoint PPT Presentation

Experi perienc ence e An Analyt ytics ics Without data it is just another opinion This element could be bigger Highlight reassuring elements Change the button color Co Cont ntent entsqua square re Founded in 2012 170 talents


  1. Experi perienc ence e An Analyt ytics ics

  2. Without data it is just another opinion This element could be bigger Highlight reassuring elements Change the button color

  3. Co Cont ntent entsqua square re Founded in 2012 170 talents 700 customers Next40 - $310 million in R&D & product in 25 countries 650 employees 9 trillions 12 000 Paris, London, New York, Munich, Interactions analysed every users San Francisco, Tel Aviv & Tokyo day 3 3 3

  4. The he Exp xper erience ience Ana nalytic ytics s Pl Platf tform rm us usef eful ul for all your ur te team Boost your conversions and Put data at the center of all Provide a perfect digital engagement your decisions experience for your visitors 4

  5. Everything is automatically tracked on No tagging your website (including non-clickable items plan and website updates) > No tagging plan needed > No implementation effort Go back in time Archiving We keep 100% of the html backgrounds Nos fo forces ces your content of your pages Do not waste time anticipating your analyzis, do them Unique visualizations Intuitive data Quick access to insights (Paths, behavioral visualization and conversion data directly on your pages, replay session, etc.)

  6. 1. 1. BOOST YOUR CONVERSIONS AND YOUR ENGAGEMENT Identify the elements of my site or my application that create frustration and friction Remedy too many dropouts during checkout Understand which elements and which positions have an impact on income ● Analysis of zones and heatmap "I know where I lose visitors, but the tools of ● Customer journey analysis Web Analytics do not explain to me why I am ● Analysis of forms losing it or what I need to improve" ● CS Merchandising - New ● CS Apps

  7. More immersive They y boos osted ted They boosted their content conversion thanks their conversion version dramatically to increases thanks s to Contentsquare conversion rate +80% Content ntsquare square +80% +25% IMPACT IMPACT + 25% increase in conversions 80% increase in conversion for HERO 7

  8. 2. PUT DATA AT THE HEART OF 2. YOUR TEAMS AND ALL YOUR DECISIONS Raw data cannot be used in decision- making Data can be the preserve of a few people in the organization Accessing actionable data takes too much time and effort ● Workspace ● AI Alerts & Revenue opportunities ● CS Live ● CS Insight - New “I have to wait for the monthly meeting and immerse myself in unreadable data exports to inform my team of its performance and to give them their future lines of work”

  9. Data and creativity Allow teams to They y integrated rated are the perfect customize on a large data a at the heart t marriage for a new scale page design of f their proce ocess sses es +70 +150% USERS IMPACT IMPACT +70 people in the team use CS + 150% increase in insights to optimize their daily conversions tasks

  10. Help you build d the best digital al experi rien ence ce ● Signals ● Personnalisation ● Content performance ● AB test Innovation ● Landing page, list, search, product page ● E-Merchandising (product, pricing) Merch ● Looping behavior, multiple page load... Suppression des ● Miror paths ● Rage clicks, multiple interaction.. frictions ● JS error ● Functional & Technical errors Stabilité technique ● Loading time performance 10

  11. Co Cont ntent entsqua square re offer er Contentsquare – Experience Analytic Platform CS Digital Partner ALERTS Ecosystem Services Integration Add-on CS Insight CS Troubleshoot CS E-Merch 11

  12. Contentsquare’s St Starte rter r Pack ck and Cli lient ent Success ss Program ogram

  13. Success ss is a s a Shared red Jo Journey rney +++ Starter ter Pack + C Clie ient Succe cess Program gram Value to Customer W e collaborate to ++ define business strategy, drive We work together to technical plan, build, implement Our services team effectiveness and and deploy, launch works with you in the expand business Contentsquare in your sales process to align opportunities using organization and train on expectations, Contentsquare to your team. timeline, scope and grow revenue and definitions of success. maximize success. + ENGAGE LAUNC NCH DRIVE Time

  14. Starte arter r Pack Contentsquare’s Starter Pack enables you to easily build and launch initial Contentsquare experience quickly. Imple leme mentat tatio ion Services focused on defining, building, integrating and launching your digital experience analytics program.

  15. Cli lient ent Succes cess s Pro rogra ram Customer Success Ongoing services around adoption, advocacy, and best Contentsquare’s Client Success practices throughout the customer lifecycle. Program delivers quick time to Support value with Contentsquare and Worldwide customer support for the Contentsquare platform. achieve ongoing success. The Plan is comprised of four core Contentsquare University Training for your teams to ensure thorough enablement components: throughout the organization. Strategic Consulting Strategic guidance to understand the vertical and digital ecosystem and how to leverage Contentsquare as part of your business strategy.

  16. Cust stom omer er Success ess Customer Success delivers on- Dedicated Account Management going services around adoption, Advocacy and management of end-to-end customer success advocacy, and best practices as a single point of contact liasoning with your team and with the Contentsquare team. throughout the customer lifecycle. Periodic Business Reviews & Executive Business Review Led by Contentsquare with participation from customer team members executing strategy (Periodic Business Reviews) and executive stakeholders (Executive Business Review). - Discuss progress towards business objectives - Highlight success with Contentsquare adoption - Uncover challenges and recommendations to mitigate - Review usage and insights - Preview Contentsquare roadmap

  17. An Anne nexes xes

  18. Intégrations: un solide écosystème de partenaires tech 18

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