Board of Directors Meeting Hilton Head Island Motorcoach Resort Saturday, November 11, 2017 at 1 PM
AGENDA I. Call to Order II. Roll Call III. Introduction of New Owners IV. Recognition of Past Presidents V. Proof of Meeting Notice VI. President’s Report VII. Management Report VIII. Committee Reports IX. Old Business X. New Business XI. Adjourn XII. Public Comments
President’s Report
HR COMMITTEE REPORT Frank Clabaugh, Chair Pete Robert, Board Member Bill Weber, Board Member
OUR TEAM AT HHIMR Alex Skevington, Activities Director Manny Rodriguez, Maintenance Manager NEW TO HHIMR - Christine Butkiewicz, Front Desk Manager New Workampers: Mike and Claudia Bezares Scott and Angie Maxwell Scott and Diane Meyers And the leader of the pack…
Management Report Jim Skellett, Resort Manager
Finance Committee Report “2017 Resort Financials” • Gerry Fagan, POA Treasurer • Bobby Lowman, Finance committee • Jim Skellett, Finance committee • Tammy Novak, Island Financial
2017 Financial Summary Combined Year to Date
Changing how your POA dollar works
Your LLC dollars Changing direction!
Your Resort balance sheet to date
Clubhouse construction loan
Going forward with your assets Planning, Planning, Planning...
Future needs is the 1 st step
Annual Budgeting for asset repairs & replacements
2017 your assets Repairs & replacements
“Wish” list in discussion
Thank You Please feel free to contact any of us on the finance committee with your concerns, suggestions and comments. This is your resort and it is our mission to listen and respond to your suggestions. ■ Gerry Fagan, Lot 54 ■ Bobby Lowman, Lot 167 ■ Jim Skellett, Resort Manager
MARKETING & COMMUNICATIONS COMMITTEE Board Representative: Ed Herbert Owner Members: Don Beck Pam Eckart Marianne Riddile Management: Jim Skellett, Resort Manager From BowStern: Marisa Smith Maggie Hudspeth
MARKETING & COMMUNICATIONS COMMITTEE GOALS INCLUDE: Improve Communications with Owners (DirectLine, Postings) Increase Rental Nights and Revenue Increase Revenue to Owners in Rental Pool Increase Rate per Rental Night Decrease discounts for Resort
BowStern MARKETING COMMUNICATIONS PRESENTED BY: TOM DERZYPOLSKI
Website
Website Design
Website Design
Website Design
October Website Stats • Total website sessions: 11,467 § 33% increase from September • Avg. time on site: 3:56 • Avg. pages viewed: 3.70 • Reservation button clicks: 1,221
Digital Advertising
Google AdWords
Google AdWords
October Google Stats • Total impressions: 138,963 • Clicks to the website: 325 • Calls generated: 452 • Reservation button clicks: 12
Facebook Ads Promoted Posts
Facebook Ads Webclicks Ads
Facebook Ads Video Ads
October Facebook Ad Stats • Total impressions: 180,352 • Clicks to the website: 2,684 • Video Views: 22,066 • Reservation button clicks: 44
Eblasts Guest
Eblasts Owner
October Eblast Stats Guest Eblast Owner Eblast ¡ ¡ ¡ 326 ¡ ¡ ¡ 7,350 ¡ ¡ ¡ Eblasts ¡Distributed ¡ Eblasts ¡Distributed ¡ 23% ¡ ¡ 56% ¡ ¡ ¡ ¡ ¡ ¡ Open ¡Rate ¡ Open ¡Rate ¡ 14% ¡ 21% ¡ ¡ ¡ ¡ ¡ Average ¡Click-‑through ¡ Average ¡Click-‑through ¡ Rate ¡ Rate ¡
Job Availability Ad
Paradise Card
Pet Paradise Campaign
Campaign Landing Page
Campaign Ads Facebook Ads Google Ads
Campaign Stats • Total impressions: 152,527 • Clicks to the website: 1,333 • Photo submissions: 85 • Votes received: 820 • Emails Garnered: 662 • Reservation button clicks: 19
MOTION FOR 2018 RATES (motion from Committee, no second needed) All Rates are “ plus tax of 10%” - Peak Season (March 1-November 30, 2018) Lake Front Lots $120 All Others $ 99 Non-Peak (January 1-February 28, December 2018) Lake Front Lots $110 All Others $ 85 • Rates are for FOUR (4) people per site • Additional people are $10 per night, per person • Maximum of SIX (6) people per site • FMCA and Military Discounts of 10% • Monthly and Rally Discounts are 15%
MARKETING & COMMUNICATIONS COMMITTEE CHECK OFF GOALS: ü Improved Communication with DirectLine (work in progress) ü Improved Communication with POSTINGS (editing) ü Increased Rental Nights and Revenue ü Increased Revenue to Owners in Rental Pool ü Increased Rate per Rental Night ü Decreased discounts for Resort
Property Enhancement Committee (PEC)
Join Us! We are reaching out, inviting owners who would like to participate on the new PEC.
PRESERVING OUR BEAUTIFUL RESORT
WELCOME CENTER COMMITTEE UPDATE
STATUS UPDATE • Committee Vision Changing • Elevator (involving Tennis Courts 1 and 2) • Bathrooms Upstairs in Clubhouse • Strong desire to improve entrance from Arrow Road to Front Gates
2018 Elections Committee Board Representative: Bill Weber Owner Members: MaryLynn Barksdale Don Beck Marianne Riddile
Call for Candidates! ■ Election of New Board of Directors Members ■ This year two seats are open for election and both carry a three-year term. ■ The terms of current Board members, Tom Crews and position temporarily filled by Bob Lowman, are expiring this spring. ■ Qualifications: In order to be eligible to serve as a director a person shall be either: * an individual owning at least a fifty percent (50%) interest in a unit, * an executor or administrator of the estate of such a deceased owner, or * the Voting Member designated by a trust, a partnership or a corporation that owns a unit.
Call for Candidates! ■ Election of New Board of Directors Members (continued) ■ You must be available to attend monthly meetings in person at the Resort or via video or teleconference over the Internet. ■ The application will be posted on the Owners’ Website on December 1, 2017. Applications must arrive to the election committee no later than February 15, 2018.
Submit Your Questions ■ What specific questions do you have for the Board Candidates? ■ A list of owner-generated questions will be submitted to each candidate for answers so you can make an informed voting decision. ■ Each candidate’s answers to owner questions will be posted along with their application and photo on the Owners’ website prior to the beginning of the online voting. ■ Send your questions to hhimrelections@gmail.com Subject: Questions
Voting ■ Online voting using SimplyVoting.com will begin at the beginning of March. ■ In-person voting will be held in the clubhouse on the morning of the Annual Owners’ Meeting. ■ Owners with no computer access will be mailed a ballot. ■ Voting is anonymous, with one vote per site. The designated voter for each site will be according to the contact e-mail that is registered with the office.
Committee for Gerry Fagan - Board liaison Jim McNeil - Committee chair Paul Anderson Rob Burkhard Dan Meier
HHIMR WiFi Experience • When we have approximately 250 “devices” connected the controller shuts down. • A site survey (Heat Map) was conducted and we found that we have very good to excellent coverage with our current tower placement. • The problem is the equipment on the towers and in our main distribution point (clubhouse) is antiquated and lacking.
What is a good way to go now? • The vendor maintains the equipment and is responsible for upgrades including software patches… antiquated hardware replacement… defective hardware. • A toll free help line. Owners and Guests can call for assistance with their WiFi connection issues. The front office no longer needs to provide Technical Support. • A possibility of offering a free WiFi to our Guests suitable for web surfing – emails – etc. but not streaming videos. Offering a premium WiFi ($$) to our Guests suitable for streaming. • Free WiFi to the owners suitable for streaming.
Where do we currently stand? • We have two proposals in hand and waiting on a third. • Two out of the three vendors offer a Managed WiFi solution. • Hargray Communications is offering a good solution but we have been left with a bitter taste in our mouth over the years. • Upon close examination, our current Hargray contract includes the fiber access (internet “pipe”), the current WiFi solution and our cable TV. If we try to break part of the contract (WiFi) it is a very real possibility the Hargray could shutdown all three.
Where do we currently stand? (cont.) • If we seriously want to consider replacing Hargray then the other vendors must do all thee – Internet access – WiFi solution – television. • One vendor recently presented their proposal for all three. We are waiting on one additional vendor. They “think” they can provide television in addition to the other two.
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