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Doin Doing a Lot g a Lot wit with a Lit h a Little tle Mar - PowerPoint PPT Presentation

Doin Doing a Lot g a Lot wit with a Lit h a Little tle Mar Marketin ting 1 Bud Budge get Sca t Scale le How How do you do you bes best uti t utilize lize a sm a small mar all marketing budge ting budget? t? The The goal


  1. Doin Doing a Lot g a Lot wit with a Lit h a Little tle

  2. Mar Marketin ting

  3. 1 Bud Budge get Sca t Scale le

  4. How How do you do you bes best uti t utilize lize a sm a small mar all marketing budge ting budget? t?

  5. The The goal of m goal of mar arketing is ting is no not t t to clo o close deals. se deals.

  6. The The goal of m goal of mar arketing is ting is to gener o generat ate e lea leads ds.

  7. Enh Enhanc ance y e your our exis existin ting websit g website. e.

  8. 1. Sites and Buildings 2. Economic Data 15. Quality of Life

  9. Ad Add si d sites es an and d bui building lding dat data. a.

  10. Full GIS

  11. Full GIS

  12. Ad Add eco d economic dat nomic data. a.

  13. GIS Data

  14. Other Data Services

  15. Sen Send emai d emailer lers. s.

  16. De Detailed ailed

  17. Cli Clickable able

  18. Mea Measur surable able

  19. 3/1 3/1 3/1 3/8 3/8 3/8 3/15 3/15 3/15 3/22 3/22 3/22 3/29 3/29 3/29

  20. Co Cost t Ef Effect ective ive

  21. $1 $10,000 0,000 Mai Maile lers Em Email ailer ers Emailer v Em ailer vs Maile s Mailer r $10,000 $10,000  $5,000  $5,000 Comparison Com parison $5,000 $5,000  $1.00/piece  $0.10/piece 5,000 pieces 50,000 pieces

  22. Plac Place bann e banner ads er ads.

  23. Tar arge geted ed Lo Loca Lo Loca cati cati tion tion on of on of Topi opic of Rea of Arti eader ticle der cle

  24. Cli Clickable able

  25. Mea Measur surable able

  26. Use s Use socia ocial l medi media. a.

  27. This business has always been about relationships. Social media gives us the opportunity to connect with the hundreds of economic developers we usually only see infrequently. Di Didi Cal di Caldw dwell ell Founding Principal Global Location Strategies

  28. Ded Dedica icate e on one ho e hour ur a we a week ek.

  29. Us Use mul e multiple plat tiple platform orms. s.

  30. Sh Shar are e us usefu eful l co cont ntent. ent.

  31. Bui Build rela ld relations tionships. hips.

  32. Put Put y your our fr freakin eakin ’ stat ate name. e name.

  33. 3, 3,142 42 co coun unties ties in in th the e Uni United S ed Stat ates es

  34. 1,7 ,717 co coun unties ties sh shar are e a n a nam ame e wit with anot h another coun her county ty

  35. 472 72 co coun unties ties sh shar are e a n a nam ame e wit with 1 h 10+ 0+ co coun unties ties

  36. 74 74 coun co unties ties sh shar are e a n a nam ame e wit with anot h another coun her county ty

  37. 15 15 coun co unties ties sh shar are e a n a nam ame e wit with 1 h 10+ 0+ co coun unties ties

  38. Pu Put your s t your stat ate e na name me in your in your log logo. o.

  39. Put your s Pu t your stat ate e na name me at at the the t top of op of your your web websit site. e.

  40. Pu Put your s t your stat ate e na name me in your in your web websit site e co copy.

  41. Pu Put your s t your stat ate e na name me on on your social medi your social media. a.

  42. 1 En Enhance hance you your r exis xisting ting we websit bsite. e. 2 Send nd ema mailer ilers. s. 3 Pl Place ce ba banner ner ads. ds. 4 Use Us e so social cial me media. dia. 5 Put your Pu your stat ate e na name. me.

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