K12 PRODUCT PROMOTION WHAT WE ARE DOING NOW Email and mail - PowerPoint PPT Presentation

K12 PRODUCT PROMOTION

WHAT WE ARE DOING NOW  Email and mail campaigns

WHAT WE ARE DOING NOW  Conference and exhibition

WHAT WE ARE DOING NOW  Teacher workshop

WHAT WE ARE DOING NOW  Drive up usage and engagement  Closely cooperate with the teachers  Student activity and competition

Marketing campaigns

KEY MESSAGES FOR CODEMONKEY CodieMonkey is fun Logical thinking, problem solving and creativity Key to unlock kids future

21 21 CENTURY SKILLS

SCHOOL MARKETS  Join the STEM related conference and exhibition  CoolThink@JC is non-profit organization for promoting computational thinking programme in Hong Kong  Cooperate with CoolThink for launching CodeMonkey to schools

SCHOOL MARKETS  Sponsor with CodeMonkey accounts to the winning schools and students at August  A good outreach for schools and teachers

ONLINE PROMOTION  Search engine marketing (SEM) for our local codemonkey page

ONLINE PROMOTION  Set a budget, charge by click rate  Choose the location and set the keywords for the search popularity

ONLINE PROMOTION  Programmatic buy placement

ONLINE PROMOTION  Facebook page for Codemonkey HK

ONLINE PROMOTION  Join the parent group for sharing the posts

ONLINE PROMOTION  CodeMonkey Facebook page advertisements  Facebook page campaigns (small quizzes with prizes)

ONLINE PROMOTION  Parent forum  Advertisements for promotion  Forum Post as a parent to discuss about coding Any primary students plays Scatch coding? 3569 Read 68 reply

ONLINE PROMOTION (MEDIA) Mama learns coding for communicating with kids  Advertorial writing up  Media:  Online newspaper  Parenting & education magazine MUM  Parenting social media etc. can CODE

ONLINE PROMOTION (MEDIA)  Parenting news and media facebook  Offer special discounts to their readers to draw the post awareness  KOL sharing  Sharing end user experience  Attract their fans to try and purchase

PACKING  Educational materials are sold as a set of resources Disney World of English , USD 6000 Oxford Path, uSD 4000

PACKING  Attractive packing and family-friendly are essential for increasing buying intention

PACKING  B2C sales is much more on the consumer emotion rather than the product content itself.  CodeMonkey learning pack  CodeMonkey student account  Parent guideline  User guide cards for students  Students achievement cards  Physical stuffs, like sticker, pens etc

PARTNER WITH THE CODING LEARNING CENTRES  The first 100 levels is easy and the children can be able to self- learning.  It is challenge for the children to complete for 300 levels themselves  Partner with the coding centres to offer free coding class voucher (e.g. HKD 250) for new codemonkey subscribers.  Benefits to iGroup  Promote the B2C and B2B market together

PARTNER WITH THE CODING LEARNING CENTRES  Benefits to coding learning centres  Increase their centre awareness  Bring the new revenue, a new course and new students  Benefits to parents  Worth for spending on CodeMonkey  Their children for the coding course for advanced training

PROMOTION DEALS  Young families are concerned with saving money on purchases  Cooperate with the teacher or parent relating organization for providing special discount for their members  Flash sales on social media campaigns (Summer is coming!, Coding week etc)

SALES EXPECTATION  Target for 8000 accounts from coming 18 months  Get 3600 accounts from now to Dec 2018 Target Markets Target accounts Min no. of Actions customers • Schools 1200 15 schools Active school promotion • Cooperate with STEM related organization for workshop and activities • Coding Learning 1200 20 centres Online marketing and promotion • Centre Cooperation proposal • Parents 1200 150 order per month Online marketing and promotion

THANK YOU !