NetMediaEurope – Company Profile NETMEDIA EUROPE – one of the leading special interest publishers in Europe NetMediaEurope publishes market-leading IT B2B websites as well as consumer electronic/B2C websites across Europe Consumer-Sites Business-Sites
NetMediaEurope – B2C Portfolio All content created in local languages and all sites updated 10+ times daily.
Digital Lifestyle – Today and Tomorrow
GIZMODO – A Gadget Weblog GIZMODO is all about digital lifestyle - today & tomorrow
GIZMODO – Our Users Our users appreciate „state -of-the- art“ products with a sense of design Prosumer Trend- Mobile setter User „Tech meets Lifestyle“ Gizmodo Tech- Early focused Adopter Consumer
GIZMODO Europe figures Average traffic per month: Visits: 5,524,768 Page Impressions: 21,254,784 Unique Users: 2,408,000 Users via Smartphone: 1,246,230 Quellen: *Google Analytics 09/2012; ** Status: 29.10.2012
Gizmodo – Social Media Users Twitter Facebook Google+ Italy 1,461 3,290 132 Germany 3,226 9,474 886 France 14,868 13,865 27,244 Spain 99,681 11,260 1,013 Over 188,000 followers through social media channels across Europe! About Gizmodo Website unique users: Heavy Users (51 – 200+ visits per month): 32 % Medium Users (6 – 50 visits per month): 21 % Casual Users (1-5 visits per month): 47 %
GIZMODO – wants to know … Quickpolls Want to know more about our users? How many of your friends are on Facebook?
GIZMODO – Our Categories Our Categories: - Games - Next - Moov - Mobile - TV - Tech - Buzz - Style/Design
GIZMODO „Assassin‘s Creed“ - Wallpaper & Trailer
GIZMODO Asus - Hockeystick With Content Ad
GIZMODO Canon Ixus - Roll-Out
GIZMODO Asus - Advertorial One day on homepage (approx. 30,000+ Impressions)
GIZMODO – More examples Wallpaper Layer Roll-Out Roll-Out Pre-spot Special
GIZMODO – Mobile Tablets and smartphones are king – with mobile advertisements on GIZMODO you are able to reach mobile users in their preferred format!
Digital Lifestyle – Today and Tomorrow GIZMODO Engage!
Gizmodo Engage! More than a click and a impression: Branding? Considerati Gizmodo Engage! on? Purchase? Gizmodo supports you with social media activities when introducing new products to your target group. We connect you and your products with early adopters through Gizmodo Engage! Reach 20 to 30 Gizmodo users at the time of your product launch and receive instant feed-back, photos and posts on Facebook, Twitter, and of course, Gizmodo. Interaction – Engagement – Communication!
GIZMODOEngage! - Concept What is GIZMODOEngage! With GIZMODOEngage! we enable advertisers to directly contact our users who are TechTrendsetter/Early Adopters, and then engage them with the new product (e.g. new smartphone) at an exclusive setting, where they have the opportunity to meeting the Editor-in-Chief, and either a product manager or trainer. Approximately 20 users per city are invited for a “meet and greet” evening out at a hot local venue. Guests to the event are selected based on their strong social media reach. (Facebook friends, blogs, etc.) Engage! At each event there is a trainer to present the product and its new features, and answer questions. Each guests has the opportunity to test the products and to get to know the Gizmodo editorial team, while socializing with other invitees. Gizmodo also invites special interest bloggers to ensure blog coverage. Online We first invite our readers to apply for an official invite. For those not invited we provide a live blog from the event for Q & A. Finally, the event is documented on Facebook and Twitter. A report about the event is released the next day, written by a user who is selected the previous evening. The day after the event, the online media campaign begins.
GIZMODOEngage! Video Munich
GizmodoEngage! – Invitation site: GIZMODO.de
GizmodoEngage! – Invitation via Facebook
GizmodoEngage! - Cities & Participants 10 events to date 20 selected users per event 200 users total in such cities as: • Berlin • Munich • Hamburg • Frankfurt • Cologne • Essen Recent sponsors: Microsoft Windows 8 and Nokia Lumia smartphones
Showcase: Microsoft Online invitation for a „Meet & Greet“ with Microsoft on GIZMODO.de Roadshow in Munich, Berlin, Hamburg, Frankfurt and Essen with 20 selected users each Berlin Hamburg Roadshow Essen Online Frankfurt Live-Blog for each event Socialmedia München Invitation, live blogging and more via Facebook, Twitter & Google+ Co-branded ads to promote the Tour
GizmodoEngage! – Reach (example) GizmodoEngage! reach for Microsoft via social networking: Over 30,000 Facebook users!!! Over 35,000 Twitter followers!!! Over 4,000 Google+ friends published in over 40 blogs! A total of 70,000 Social Media Contacts + all blog readers Result: hundreds of comments, numerous photos shared, videos recorded & posted, etc.
Showcase: Nokia Invitation for a „Meet & Greet“ Roadshow in Munich, Berlin and Cologne with 20 smartphone- Testers at the venue Berlin Roadshow Köln Online Live-Blog Socialmedia München Communication via Social Media As Facebook, Twitter & Google+ Customized Ads
GIZMODOEngage! Live events, social media, online coverage, photos, video – perfect for creating buzz around a product launch! Awareness / Competitions / Advertorials / Social Media / Product Reviews / Live events
GIZMODO Europe published by NetMediaEurope
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