Coronavirus Travel Sentiment Index Presentation of Findings — Week of April 20 th
IMPORTANT The data and findings presented here are from our independent research , which is unique in that it is not sponsored, conducted or influenced by any advertising or marketing agency. This means that you can trust that it is not serving any agenda other than to provide you reliable information upon which to base decisions for your organization’s or tourism community’s future.
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TODAY Overview of Findings Travel Marketing Potential Influence Index Hear from Real Travelers: Panel Discussion Questions + Answers
Project Overview & Methodology ▪ Weekly tracking survey of a representative sample of Map of U.S. Showing Survey Regions adult American travelers in each of four U.S. regions ▪ Designed to track traveler sentiment and generate insights into when tourism businesses can expect demand to return and from whom ▪ Week 6 data (fielded April 17 th -19 th ) will be presented today ▪ 1,200 fully completed surveys collected each wave ▪ Confidence interval of +/- 2.8% ▪ Data is weighted to reflect the actual population of each region
Personal Concerns
Lives in a Place with Reported Cases of Coronavirus Question: Do you live in an area 100% with reported cases of 85.8% 85.2% coronavirus? 83.5% 77.4% 80% 67.8% (Base: All respondents, 1,201, 1,200, 1,201, 1,216 and 1,263 completed 60% surveys. Data collected March 13-15, 50.6% 20-22, 27-29, April 3-5 and 10-12, 2020) 40% 20% 0% March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
Personal Health Concerns Down slightly this week 30% to 72.9%. Last week, this Question: Thinking about the figure stood at 74.0% current coronavirus situation, in 25% general, HOW CONCERNED ARE YOU PERSONALLY about 20.2% 20% contracting the virus? (Please 17.2% 16.8% answer using the scale below ) 15% 10.6% (Base: Wave 6 data. All respondents, 9.7% 10% 9.0% 1,238 completed surveys. Data collected April 17-19, 2020) 4.5% 5% 3.7% 3.3% 2.5% 2.4% 0% 0 - Not at all 1 2 3 4 5 - Neutral – 6 7 8 9 10 - concerned Neither Extremely Concerned concerned nor unconcerned Wave 6 (April 17-19)
Health Concerns (Family & Friends) Down to 79.3% from 81.8% last week Question: Thinking about the current coronavirus situation, in 30% 28.5% general, how concerned are you about your FRIENDS OR FAMILY 25% contracting the virus? (Please 20% answer using the scale below ) 17.3% 15% 14.0% 12.1% (Base: Wave 6 data. All respondents, 9.1% 1,238 completed surveys. Data 10% 7.4% collected April 17-19, 2020) 5% 3.6% 2.3% 2.1% 2.0% 1.8% 0% 0 - Not at all 1 2 3 4 5 - Neutral – 6 7 8 9 10 - concerned Neither Extremely concerned Concerned nor unconcerned Wave 6 (April 17-19)
Summary: Safety Concern Metrics Concern About Contracting Virus (Personally) Concern About Loved Ones Contracting Virus (% answering 6-10 on 11-point scale) (% answering 6-10 on 11-point scale) 100% 100% 83.4% 81.8% 81.8% 79.7% 79.3% 80% 80% 75.6% 74.4% 74.0% 72.9% 71.6% 70.8% 62.8% 60% 60% 40% 40% March 13-15 March 20-22 March 27-29 April 3-4 April 10-12 April 17-19 March 13-15 March 20-22 March 27-29 April 3-4 April 10-12 April 17-19 Question: Thinking about the current coronavirus situation, in Question: Thinking about the current coronavirus situation, in general, general, HOW CONCERNED ARE YOU PERSONALLY about how concerned are you about your FRIENDS OR FAMILY contracting the contracting the virus? (Please answer using the scale below ) virus? (Please answer using the scale below ) (Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 and 1,238 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5, 10-12 and 17-19, 2020)
Concerns About Personal Finances Now 67.6% (down from 71.9 % last week) Question: Thinking about the current coronavirus situation, 30% how concerned are you about the impact it may have on your 25% PERSONAL FINANCES? (Please 21.4% answer using the scale below ) 20% 14.3% 15% 13.8% (Base: Wave 6 data. All respondents, 12.9% 1,238 completed surveys. Data 10.2% 10% 8.8% collected April 17-19, 2020) 5.3% 5% 3.9% 3.3% 3.2% 2.9% 0% 0 - Not at all 1 2 3 4 5 - Neutral – 6 7 8 9 10 - Extremely concerned Neither concerned Concerned nor unconcerned Wave 6 (April 17-19)
Concerns About National Economy The vast majority (88.3%) are concerned about the impact on the economy--similar Question: Thinking about the to last week (87.5 %) current coronavirus situation, how concerned are you about the impact it may have on the 50% NATIONAL ECONOMY? 40% 37.5% 30% (Base: Wave 6 data. All respondents, 1,238 completed surveys. Data 19.9% 20% collected April 17-19, 2020) 12.4% 10.8% 10% 7.7% 6.3% 2.1% 1.5% 0.9% 0.5% 0.4% 0% 0 - Not at all 1 2 3 4 5 - Neutral – 6 7 8 9 10 - concerned Neither Extremely Concerned concerned nor unconcerned Wave 6 (April 17-19)
Summary: Economic Concern Metrics Personal Finances National Economy (% answering 10-6 on 11-point scale) 100% (% answering 10-6 on 11-point scale) 100% 88.4% 88.3% 87.5% 87.5% 85.5% 80.8% 80% 80% 71.9% 71.1% 70.2% 68.3% 67.6% 62.0% 60% 60% 40% 40% 20% 20% 0% 0% March 13-15 March 20-22 March 27-29 April 3-4 April 10-12 April 17-19 March 13-15 March 20-22 March 27-29 April 3-4 April 10-12 April 17-19 Question: Thinking about the current coronavirus situation, Question: Thinking about the current coronavirus situation, how concerned are you about the impact it may have on your how concerned are you about the impact it may have on the PERSONAL FINANCES? (Please answer using the scale below ) NATIONAL ECONOMY? (Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 and 1,238 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5, 10-12 and 17-19, 2020)
Supporting Local Businesses How much do you agree with the March 20-22 March 27-29 April 3-5 April 10-12 April 17-19 60% following statement? Statement: I have been taking action 45.0% Question Added in Wave 2 to try to support local businesses where I live. 40% (Base: All respondents, 1,200, 1,201, 1,216, 1,263 and 1,238 completed 25.4% surveys. Data collected March 20-22, 18.5% 27-29 and April 3-5, 10-12 and 17-19, 20% 2020) 6.5% 4.6% 0% Strongly disagree Disagree Neutral (neither agree Agree Strongly agree nor disagree)
Expectations for the Coronavirus Outbreak Question: In the NEXT MONTH, how (if at all) do you expect the severity of the coronavirus situation in the Get much worse 7.2% 37.4% United States to change? (Select one) (Last week this was at 48.5%) In the next month the coronavirus Get worse 30.2% situation will ________ Neither worsen nor get better 28.4% (Base: Wave 6 data. All respondents, 1,238 completed surveys. Data collected Get better 29.8% April 17-19, 2020) Get much better 4.3% 0% 5% 10% 15% 20% 25% 30% 35% 40%
Expectations for the Coronavirus Outbreak Question: In the NEXT MONTH, how (if at all) do you expect the severity of the coronavirus situation in the United States to change? (Select one) In the next month the coronavirus situation will ________ 50% March 13 - 15 March 20 - 22 March 27 - 29 April 3-5 April 10-12 April 17-19 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Get much worse Get worse Neither worsen nor get better Get better Get much better (Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 1,238 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5, 10-12 and 17-19, 2020)
Expectations for the Coronavirus Outbreak Question: In the NEXT MONTH, how (if at all) do you expect the severity of the coronavirus situation in the United States to change? (Select one) In the next month the coronavirus situation will ________ 100% March 13 - 15 March 20 - 22 March 27 - 29 April 3-5 April 10-12 April 17-19 80% 71.3% 66.4% 66.5% 61.5% 60% 48.5% 37.4% 40% 34.1% 29.5% 21.8% 18.8% 18.2% 20% 15.4% 0% "Worse" or "Much worse" "Better" or "Much better" (Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 1,238 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5, 10-12 and 17-19, 2020)
Comfort Enjoying Home Community 60% How much do you agree with the March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19 following statement? Statement: I still feel comfortable going out in my community to 40% restaurants, local attractions and undertaking local activities. 27.1% 22.4% 22.1% 19.5% 20% (Base: All respondents, 1,201, 1,200, 8.9% 1,201, 1,216, 1,263 1,238 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5, 10-12 and 17- 0% 19, 2020) Strongly disagree Disagree Neutral (neither agree Agree Strongly agree nor disagree)
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