Travel Sentiment Study Wave 14 JUNE 23, 2020
COVID-19 TRAVEL SENTIMENT STUDY WAVE 14 Fielded June 17, 2020 U.S. National Sample of 1,000 adults 18+
IMPACT ON TRAVEL PLANS Reduced travel plans 45% 69% Canceled trip completely 37% Changed destination to one I can 29% drive to as opposed to fly of travelers planning to travel in the next six Changed trip from international to 15% months will change their domestic travel plans due to 0 30 60 coronavirus Base: Coronavirus Changed Travel Plans Travel Sentiment Study Wave 14
IMPACT ON TRAVEL PLANS Travelers Planning to Change Upcoming Travel Plans Due to COVID-19 Comparison 100 85% 84% 84% 82% 82% 79% 77% 77% 75% 75% 73% 69% 69% 58% 50 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 June 17 Travel Sentiment Study Wave 14
IMPACT ON TRAVEL PLANS Impact of COVID-19 on Upcoming Travel Plans Comparison 60 53% 50% 50% 49% 48% 48% 48% 49% 47% 47% 47% 45% 46% Canceled trip completely 47% 47% 46% 36% 45% 45% 40 45% 44% 44% 43% 43% 39% 37% 35% Reduced travel 28% plans 20 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 June 17 Base: Coronavirus Changed Travel Plans Travel Sentiment Study Wave 14
IMPACT ON TRAVEL PLANS Impact of COVID-19 on Upcoming Travel Plans Comparison 60 Changed destination to one I can drive 40 to as opposed 30% 29% 28% to fly 27% 26% 25% 25% 22% 22% 22% 21% Changed trip 19% 18% 17% 20 from 22% international to 15% 14% 14% domestic 13% 13% 12% 12% 11% 11% 11% 11% 10% 10% 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 June 17 Base: Coronavirus Changed Travel Plans Travel Sentiment Study Wave 14
IMPACT ON TRAVEL PLANS Factors Impacting Decisions to Travel in Next 6 Months Coronavirus/COVID-19 6% 7% 19% 22% 46% Concerns about the economy 20% 13% 26% 23% 17% Transportation costs 21% 15% 29% 19% 17% 0 50 100 1 - No impact at all 2 3 4 5 - Greatly impact Travel Sentiment Study Wave 14
IMPACT ON TRAVEL PLANS Indicated that Coronavirus Would Greatly Impact their Decision to Travel in the Next Six Months 80 67% 66% 63% 62% 61% 60 60% 58% 55% 54% 53% 47% 46% 46% 40 35% 20 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 June 17 Travel Sentiment Study Wave 14
IMPACT ON TRAVEL PLANS Indicated that the Economy Would Greatly Impact their Decision to Travel in the Next Six Months 80 60 40 25% 25% 24% 23% 23% 23% 23% 22% 22% 20 20% 20% 19% 17% 17% 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 June 17 Travel Sentiment Study Wave 14
IMPACT ON TRAVEL PLANS Travelers with Travel Plans in the Next Six Months Comparison 100 87% 80 76% 72% 72% 72% 71% 71% 70% 70% 70% 69% 69% 67% 65% 60 40 45% 20 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 June 17 Travel Sentiment Study Wave 14
IMPACT ON TRAVEL PLANS Health and Safety Factors Important to Travelers When Considering Activities, Attractions, or Tours 43% A clear, thorough cleaning and hygiene plan Regular health checks and/or testing of all staff including strict use of PPE 34% 34% Strict controls on group size or attendance to ensure social distancing Reduced seating or other physical changes at the facility to ensure social distancing 32% 28% The activity/attraction/tour requires all guests/visitors to wear face masks The facility provides all guests/visitors with PPE on request 23% 21% An official/independent certification that the activity/attraction/tour is following health/safety guidelines Reviews/ratings/testimonials from visitors assessing the safety of the activity/attraction/tour 19% 18% Ability to book at specific times with smaller, well-spaced groups I don’t plan to visit an activity/attraction/tour in the next 6 months 13% 9% Images/video/other content showing people enjoying the activity/attraction/tour safely None, I plan to participate regardless of any health and safety measures implemented 8% 1% Other 0 25 50 Travel Sentiment Study Wave 14
TRAVEL PERCEPTIONS Perceptions of Safety and Travel I support opening up my community to visitors 10% 21% 27% 26% 15% I feel safe traveling outside my community 10% 18% 27% 32% 14% I would feel safe dining in local restaurants and 12% 19% 24% 31% 16% shopping in retail stores in my community 0 50 100 Strongly disagree Disagree Neutral Agree Strongly agree Travel Sentiment Study Wave 14
TRAVEL PERCEPTIONS I Support Opening Up My Community to Visitors Comparison of Travelers Who Strongly Agree or Agree 100 80 60 46% 41% 40 40% 36% 35% 45% 31% 20 0 May 6 May 13 May 20 May 27 June 3 June 17 Travel Sentiment Study Wave 14
TRAVEL PERCEPTIONS I Feel Safe Traveling Outside My Community Comparison of Travelers Who Strongly Agree or Agree 100 80 60 46% 44% 43% 42% 40 40% 35% 45% 20 0 May 6 May 13 May 20 May 27 June 3 June 17 Travel Sentiment Study Wave 14
TRAVEL PERCEPTIONS I Would Feel Safe Dining in Local Restaurants and Shopping in Retail Stores Within My Community Comparison of Travelers Who Strongly Agree or Agree 100 80 60 47% 44% 40 38% 37% 45% 31% 20 0 May 13 May 20 May 27 June 3 June 17 Travel Sentiment Study Wave 14
Additional Resources Longwoods International Research longwoods-intl.com/news Miles Partnership COVID-19 Communication Center covid19.milespartnership.com
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