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Travel Sentiment Study Wave 6
APRIL 21, 2020
Travel Sentiment Study Wave 6 APRIL 21, 2020 COVID-19 TRAVEL - - PowerPoint PPT Presentation
Travel Sentiment Study Wave 6 APRIL 21, 2020 COVID-19 TRAVEL - - PowerPoint PPT Presentation
Travel Sentiment Study Wave 6 APRIL 21, 2020 COVID-19 TRAVEL SENTIMENT STUDY WAVE 6 Fielded April 15, 2020 U.S. National Sample of 1,000 adults 18+ IMPACT ON TRAVEL PLANS Canceled trip completely 47% 82% Reduced travel plans 47% Changed
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IMPACT ON TRAVEL PLANS
Travel Sentiment Study Wave 6
47% 47% 21% 11%
30 60
Canceled trip completely Reduced travel plans Changed destination to one I can drive to as opposed to fly Changed trip from international to domestic
82%
- f travelers planning to
travel in the next six months will change their travel plans due to coronavirus
Base: Coronavirus Changed Travel Plans
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Travel Sentiment Study Wave 6
Travelers Planning To Change Upcoming Travel Plans Due To COVID-19 Comparison
IMPACT ON TRAVEL PLANS
82% 85% 84% 84% 75% 58% April 15 April 8 April 1 March 26 March 19 March 11 50 100
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Travel Sentiment Study Wave 6 Base: Coronavirus Changed Travel Plans
Impact of COVID-19 on Upcoming Travel Plans Comparison
IMPACT ON TRAVEL PLANS
28% 48% 50% 53% 48% 47% 36% 39% 35% 43% 43% 47% 20 40 60 March 11 March 19 March 26 April 1 April 8 April 15 Canceled trip completely Reduced travel plans
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Travel Sentiment Study Wave 6 Base: Coronavirus Changed Travel Plans
Impact of COVID-19 on Upcoming Travel Plans Comparison
IMPACT ON TRAVEL PLANS
30% 18% 17% 22% 19% 21% 22% 14% 11% 13% 11% 11% 20 40 60 March 11 March 19 March 26 April 1 April 8 April 15 Changed destination to one I can drive to as
- pposed to fly
Changed trip from international to domestic
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Travel Sentiment Study Wave 6
3% 15% 21% 2% 15% 16% 9% 26% 31% 23% 21% 17% 63% 23% 15% Coronavirus/COVID-19 Concerns about the economy Transportation costs
50 100
1 - No impact at all 2 3 4 5 - Greatly impact
Factors Impacting Decisions to Travel in Next 6 Months
IMPACT ON TRAVEL PLANS
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63% 66% 67% 62% 58% 35% April 15 April 8 April 1 March 26 March 19 March 11 20 40 60 80
Travel Sentiment Study Wave 6
45%
Indicated That Coronavirus Would Greatly Impact Their Decision To Travel In The Next Six Months
IMPACT ON TRAVEL PLANS
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Travel Sentiment Study Wave 6
45%
Travelers with Travel Plans in the Next Six Months Comparison
IMPACT ON TRAVEL PLANS
72% 70% 65% 72% 76% 87% April 15 April 8 April 1 March 26 March 19 March 11 20 40 60 80 100
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Travel Sentiment Study Wave 6
IMPACT ON TRAVEL PLANS
31% 28% 26% 22% 17% 16% 14% 13% 12% 7%
A magazine article on travel Short online travel video (2-3 minutes or less) on YouTube, Facebook, etc. A travel show on television or OnDemand A travel book/guidebook Live streaming online video of a real-time travel or local experience A video from a travel expert, personality, or ‘vlogger’ An online 3D or 360-degree virtual tour (e.g., Google Street View/Earth) A travel podcast, audio, or radio show Longer online travel video (more than 3 minutes) Virtual tour using a virtual reality headset 20 40
Travel Content Viewed or Interacted with in Last Two Months
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Longwoods International Research longwoods-intl.com/news Miles Partnership COVID-19 Communication Center covid19.milespartnership.com
Additional Resources
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