Travel Sentiment Study Wave 24 NOVEMBER 10, 2020
COVID-19 TRAVEL SENTIMENT STUDY WAVE 24 Fielded November 4, 2020 U.S. National Sample of 1,000 adults 18+
IMPACT ON TRAVEL PLANS Reduced travel plans 48% 69% Canceled trip completely 36% Changed destination to one I can 29% drive to as opposed to fly of travelers planning to travel in the next six Changed trip from international to 19% months will change their domestic travel plans due to 0 30 60 coronavirus Base: Coronavirus Changed Travel Plans Travel Sentiment Study Wave 24
IMPACT ON TRAVEL PLANS Travelers Planning to Change Upcoming Travel Plans Due to COVID-19 Comparison 100 85% 84% 84% 82% 82% 79% 77% 77% 77% 76% 75% 75% 73% 73% 73% 73% 69% 69% 69% 69% 67% 66% 66% 58% 50 0 3/11 3/19 3/26 4/1 4/8 4/15 4/22 4/29 5/6 5/13 5/20 5/27 6/3 6/17 7/1 7/15 7/29 8/12 8/26 9/9 9/23 10/7 10/21 11/4 Travel Sentiment Study Wave 24
IMPACT ON TRAVEL PLANS Impact of COVID-19 on Upcoming Travel Plans Comparison 60 53% 51% 50% 50% 50% 47% 49% 47% 49% 48% 48% 48% 49% 47% 48% 47% 45% 47% 46% 45% Canceled 45% 44% 43% trip 47% 47% 46% 40 45% 45% 45% completely 44% 44% 36% 43% 43% 42% 41% 41% 41% 40% 39% 39% 38% 36% 37% 37% 35% 34% Reduced 28% travel plans 20 0 3/11 3/19 3/26 4/1 4/8 4/15 4/22 4/29 5/6 5/13 5/20 5/27 6/3 6/17 7/1 7/15 7/29 8/12 8/26 9/9 9/23 10/7 10/21 11/4 Base: Coronavirus Changed Travel Plans Travel Sentiment Study Wave 24
IMPACT ON TRAVEL PLANS Impact of COVID-19 on Upcoming Travel Plans Comparison 60 Changed destination to one I can drive to as opposed 40 to fly 33% 33% 31% 33% 30% 28% 29% 27% 27% 27% 29% 29% 26% 27% 25% Changed trip 25% 24% 22% 21% 22% 22% from 19% 18% 17% 20 international 22% 22% 21% to domestic 20% 19% 17% 15% 16% 15% 16% 13% 14% 15% 16% 14% 11% 13% 11% 11% 11% 12% 12% 10% 10% 0 3/11 3/19 3/26 4/1 4/8 4/15 4/22 4/29 5/6 5/13 5/20 5/27 6/3 6/17 7/1 7/15 7/29 8/12 8/26 9/9 9/23 10/7 10/21 11/4 Base: Coronavirus Changed Travel Plans Travel Sentiment Study Wave 24
IMPACT ON TRAVEL PLANS Factors Impacting Decisions to Travel in Next 6 Months Coronavirus/COVID-19 8% 9% 15% 21% 47% Concerns about the economy 21% 15% 29% 17% 19% Transportation costs 20% 17% 29% 17% 18% 0 50 100 1 - No impact at all 2 3 4 5 - Greatly impact Travel Sentiment Study Wave 24
IMPACT ON TRAVEL PLANS Indicated that Coronavirus Would Greatly Impact their Decision to Travel in the Next Six Months 80 67% 66% 63% 62% 60 61% 60% 58% 55% 54% 53% 51% 50% 50% 49% 48% 48% 47% 47% 47% 46% 46% 46% 45% 40 35% 20 0 3/11 3/19 3/26 4/1 4/8 4/15 4/22 4/29 5/6 5/13 5/20 5/27 6/3 6/17 7/1 7/15 7/29 8/12 8/26 9/9 9/23 10/7 10/21 11/4 Travel Sentiment Study Wave 24
IMPACT ON TRAVEL PLANS Indicated that the Economy Would Greatly Impact their Decision to Travel in the Next Six Months 80 60 40 25% 25% 24% 23% 23% 23% 23% 23% 22% 22% 22% 22% 20 21% 21% 20% 20% 20% 20% 19% 19% 18% 17% 17% 16% 0 3/11 3/19 3/26 4/1 4/8 4/15 4/22 4/29 5/6 5/13 5/20 5/27 6/3 6/17 7/1 7/15 7/29 8/12 8/26 9/9 9/23 10/7 10/21 11/4 Travel Sentiment Study Wave 24
IMPACT ON TRAVEL PLANS Travelers with Travel Plans in the Next Six Months Comparison 100 87% 80 76% 72% 72% 72% 71% 71% 70% 70% 70% 69% 69% 69% 69% 68% 67% 67% 66% 65% 65% 65% 65% 64% 60 58% 40 45% 20 0 3/11 3/19 3/26 4/1 4/8 4/15 4/22 4/29 5/6 5/13 5/20 5/27 6/3 6/17 7/1 7/15 7/29 8/12 8/26 9/9 9/23 10/7 10/21 11/4 Travel Sentiment Study Wave 24
UPCOMING HOLIDAY TRAVEL PLANS* 23% 38% Thanksgiving 5% will travel 22% by car Christmas/Hanukkah/Kwanzaa 8% 53% 11% New Year's Eve are not planning to take a 5% 17% trip this holiday season 2% will travel Other Holiday Celebrations by plane 2% 0 15 30 Travel by car Travel by plane Base: All travelers *Involving traveling at least 50 miles from home Travel Sentiment Study Wave 24
UPCOMING HOLIDAY TRAVEL PLANS* Comparison to Wave 22 (October 7 th ) 38% 3 will travel points by car 5 points 53% are not planning to take a 17% trip this holiday season 2 will travel points by plane Base: All travelers *Involving traveling at least 50 miles from home Travel Sentiment Study Wave 24
UPCOMING HOLIDAY TRAVEL PLANS* Comparison to Wave 22 (October 7 th ) Travel by Travel by 23% 5% Thanksgiving Thanksgiving 25% 8% 22% 8% Christmas/Hanukkah/Kwanzaa Christmas/Hanukkah/Kwanzaa 24% 10% 11% 5% New Year's Eve New Year's Eve 12% 7% 2% 2% Other Holiday Celebrations Other Holiday Celebrations 5% 1% 0 15 30 0 15 30 November 4 October 7 November 4 October 7 *Involving traveling at least 50 miles from home Base: All travelers Travel Sentiment Study Wave 24
TRAVEL PERCEPTIONS Perceptions of Safety and Travel I do not plan to travel until there is a COVID-19 vaccine 20% 25% 21% 18% 16% I support opening up my community to visitors 10% 19% 32% 25% 14% I feel safe traveling outside my community 9% 15% 30% 32% 14% I would feel safe dining in local restaurants and 12% 19% 22% 31% 16% shopping in retail stores in my community 0 50 100 Strongly disagree Disagree Neutral Agree Strongly agree Travel Sentiment Study Wave 24
TRAVEL PERCEPTIONS I Support Opening Up My Community to Visitors Comparison of Travelers Who Strongly Agree or Agree 100 80 60 46% 44% 43% 43% 40 41% 41% 40% 39% 38% 36% 36% 36% 35% 35% 34% 45% 31% 20 0 5/6 5/13 5/20 5/27 6/3 6/17 7/1 7/15 7/29 8/12 8/26 9/9 9/23 10/7 10/21 11/4 Travel Sentiment Study Wave 24
TRAVEL PERCEPTIONS I Feel Safe Traveling Outside My Community Comparison of Travelers Who Strongly Agree or Agree 100 80 60 50% 50% 49% 48% 46% 46% 46% 44% 43% 43% 42% 40 41% 40% 39% 38% 35% 45% 20 0 5/6 5/13 5/20 5/27 6/3 6/17 7/1 7/15 7/29 8/12 8/26 9/9 9/23 10/7 10/21 11/4 Travel Sentiment Study Wave 24
TRAVEL PERCEPTIONS I Would Feel Safe Dining in Local Restaurants and Shopping in Retail Stores Within My Community Comparison of Travelers Who Strongly Agree or Agree 100 80 60 52% 49% 48% 48% 47% 47% 47% 45% 44% 42% 40 41% 40% 38% 37% 45% 31% 20 0 5/13 5/20 5/27 6/3 6/17 7/1 7/15 7/29 8/12 8/26 9/9 9/23 10/7 10/21 11/4 Travel Sentiment Study Wave 24
Additional Resources Longwoods International Research longwoods-intl.com/covid-19 Miles Partnership COVID-19 Communication Center covid19.milespartnership.com
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