Travel Sentiment Study Wave 12 JUNE 2, 2020
COVID-19 TRAVEL SENTIMENT STUDY WAVE 12 Fielded May 27, 2020 U.S. National Sample of 1,000 adults 18+
IMPACT ON TRAVEL PLANS Canceled trip completely 47% 75% Reduced travel plans 47% Changed destination to one I can 25% drive to as opposed to fly of travelers planning to travel in the next six Changed trip from international to 13% months will change their domestic travel plans due to 0 30 60 coronavirus Base: Coronavirus Changed Travel Plans Travel Sentiment Study Wave 12
IMPACT ON TRAVEL PLANS Travelers Planning to Change Upcoming Travel Plans Due to COVID-19 Comparison 100 85% 84% 84% 82% 82% 79% 77% 77% 75% 75% 73% 58% 50 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 Travel Sentiment Study Wave 12
IMPACT ON TRAVEL PLANS Impact of COVID-19 on Upcoming Travel Plans Comparison 60 53% 50% 50% 49% 48% 48% 48% 49% 47% 47% 47% Canceled trip 47% 47% 46% 36% 45% completely 40 45% 45% 44% 43% 43% 39% 35% Reduced travel 28% 20 plans 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 Base: Coronavirus Changed Travel Plans Travel Sentiment Study Wave 12
IMPACT ON TRAVEL PLANS Impact of COVID-19 on Upcoming Travel Plans Comparison 60 Changed destination to one I can drive 40 to as opposed 30% to fly 27% 26% 25% 25% 22% 22% 22% 21% Changed trip 19% 18% 17% 20 from 22% international to 14% domestic 13% 13% 12% 12% 11% 11% 11% 11% 10% 10% 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 Base: Coronavirus Changed Travel Plans Travel Sentiment Study Wave 12
IMPACT ON TRAVEL PLANS Factors Impacting Decisions to Travel in Next 6 Months Coronavirus/COVID-19 7% 6% 15% 25% 47% Concerns about the economy 20% 13% 25% 20% 22% Transportation costs 23% 15% 26% 19% 17% 0 50 100 1 - No impact at all 2 3 4 5 - Greatly impact Travel Sentiment Study Wave 12
IMPACT ON TRAVEL PLANS Indicated that Coronavirus Would Greatly Impact their Decision to Travel in the Next Six Months 80 67% 66% 63% 62% 61% 60 60% 58% 55% 54% 53% 47% 40 35% 20 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 Travel Sentiment Study Wave 12
IMPACT ON TRAVEL PLANS Indicated that the Economy Would Greatly Impact their Decision to Travel in the Next Six Months 80 60 40 25% 25% 24% 23% 23% 23% 23% 22% 22% 20 20% 20% 17% 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 Travel Sentiment Study Wave 12
IMPACT ON TRAVEL PLANS Travelers with Travel Plans in the Next Six Months Comparison 100 87% 80 76% 72% 72% 71% 71% 70% 70% 69% 69% 67% 65% 60 40 45% 20 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 Travel Sentiment Study Wave 12
IMPACT ON TRAVEL PLANS First Trip Travelers Will Take in the Next Six Weeks 40% I am not planning to take a trip in the next 6 weeks 14% Travel by car to see friends and relatives within 200 miles in the U.S. 11% Travel by car to see friends and relatives more than 200 miles in the U.S. 9% I will vacation at home first (i.e., staycation) 8% Travel by car for a vacation/getaway within 200 miles (not to see friends/relatives) in the U.S. 7% Travel by plane to see friends and relatives in the U.S. 7% Travel by car for a vacation/getaway more than 200 miles (not to see friends/relatives) in the U.S. 3% Travel by plane for a vacation/getaway (not to see friends/relatives) in the U.S. 1% Trip to another international destination 1% International trip to Canada or Mexico 0 25 50 Travel Sentiment Study Wave 12
IMPACT ON TRAVEL PLANS First Trip Travelers Will Take in the Next Six Weeks - Comparison 40% I am not planning to take a trip in the next 6 weeks 41% 14% Travel by car to see friends and relatives within 200 miles in the U.S. 15% 11% Travel by car to see friends and relatives more than 200 miles in the U.S. 9% 9% I will vacation at home first (i.e., staycation) 11% 8% Travel by car for a vacation/getaway within 200 miles (not to see friends/relatives) in the U.S. 7% 7% Travel by plane to see friends and relatives in the U.S. 6% 7% Travel by car for a vacation/getaway more than 200 miles (not to see friends/relatives) in the U.S. 4% 3% Travel by plane for a vacation/getaway (not to see friends/relatives) in the U.S. 4% 1% Trip to another international destination 1% 1% International trip to Canada or Mexico <1% 0 25 50 May 27 May 20 Travel Sentiment Study Wave 10
TRAVEL PERCEPTIONS Perceptions of Safety and Travel I support opening up my community to visitors 10% 21% 29% 27% 13% I feel safe traveling outside my community 10% 19% 28% 30% 13% I would feel safe dining in local restaurants and 17% 23% 24% 22% 14% shopping in retail stores in my community 0 50 100 Strongly disagree Disagree Neutral Agree Strongly agree Travel Sentiment Study Wave 12
TRAVEL PERCEPTIONS I Support Opening Up My Community to Visitors Comparison of Travelers Who Strongly Agree or Agree 100 80 60 40 40% 36% 35% 45% 31% 20 0 May 6 May 13 May 20 May 27 Travel Sentiment Study Wave 12
TRAVEL PERCEPTIONS I Feel Safe Traveling Outside My Community Comparison of Travelers Who Strongly Agree or Agree 100 80 60 43% 42% 40 40% 35% 45% 20 0 May 6 May 13 May 20 May 27 Travel Sentiment Study Wave 12
TRAVEL PERCEPTIONS I Would Feel Safe Dining in Local Restaurants and Shopping in Retail Stores Within My Community Comparison of Travelers Who Strongly Agree or Agree 100 80 60 40 38% 37% 45% 31% 20 0 May 13 May 20 May 27 Travel Sentiment Study Wave 12
Additional Resources Longwoods International Research longwoods-intl.com/news Miles Partnership COVID-19 Communication Center covid19.milespartnership.com
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