Travel Sentiment Study Wave 13 JUNE 9, 2020
COVID-19 TRAVEL SENTIMENT STUDY WAVE 13 Fielded June 3, 2020 U.S. National Sample of 1,000 adults 18+
IMPACT ON TRAVEL PLANS Reduced travel plans 46% 69% Canceled trip completely 44% Changed destination to one I can 28% drive to as opposed to fly of travelers planning to travel in the next six Changed trip from international to 14% months will change their domestic travel plans due to 0 30 60 coronavirus Base: Coronavirus Changed Travel Plans Travel Sentiment Study Wave 13
IMPACT ON TRAVEL PLANS Travelers Planning to Change Upcoming Travel Plans Due to COVID-19 Comparison 100 85% 84% 84% 82% 82% 79% 77% 77% 75% 75% 73% 69% 58% 50 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 Travel Sentiment Study Wave 13
IMPACT ON TRAVEL PLANS Impact of COVID-19 on Upcoming Travel Plans Comparison 60 53% 50% 50% 49% 48% 48% 48% 49% 47% 47% 47% 46% Canceled trip 47% 47% 46% 36% 45% completely 40 45% 45% 44% 44% 43% 43% 39% 35% Reduced travel 28% 20 plans 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 Base: Coronavirus Changed Travel Plans Travel Sentiment Study Wave 13
IMPACT ON TRAVEL PLANS Impact of COVID-19 on Upcoming Travel Plans Comparison 60 Changed destination to one I can drive 40 to as opposed 30% 28% to fly 27% 26% 25% 25% 22% 22% 22% 21% Changed trip 19% 18% 17% 20 from 22% international to 14% 14% domestic 13% 13% 12% 12% 11% 11% 11% 11% 10% 10% 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 Base: Coronavirus Changed Travel Plans Travel Sentiment Study Wave 13
IMPACT ON TRAVEL PLANS Factors Impacting Decisions to Travel in Next 6 Months Coronavirus/COVID-19 7% 8% 17% 23% 46% Concerns about the economy 19% 16% 24% 23% 19% Transportation costs 24% 15% 28% 19% 14% 0 50 100 1 - No impact at all 2 3 4 5 - Greatly impact Travel Sentiment Study Wave 13
IMPACT ON TRAVEL PLANS Indicated that Coronavirus Would Greatly Impact their Decision to Travel in the Next Six Months 80 67% 66% 63% 62% 61% 60 60% 58% 55% 54% 53% 47% 46% 40 35% 20 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 Travel Sentiment Study Wave 13
IMPACT ON TRAVEL PLANS Indicated that the Economy Would Greatly Impact their Decision to Travel in the Next Six Months 80 60 40 25% 25% 24% 23% 23% 23% 23% 22% 22% 20 20% 20% 19% 17% 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 Travel Sentiment Study Wave 13
IMPACT ON TRAVEL PLANS Travelers with Travel Plans in the Next Six Months Comparison 100 87% 80 76% 72% 72% 71% 71% 70% 70% 70% 69% 69% 67% 65% 60 40 45% 20 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 Travel Sentiment Study Wave 13
IMPACT ON TRAVEL PLANS Activities Travelers Plan to Participate in During Their Summer Travels Dine at a restaurant 57% Go shopping 52% Go to relax or recreate at an ocean, lake, or river 50% Visit a national park, state park, or monument 34% Participate in other outdoor activities or adventures 34% Go on a hike or bicycle ride 30% Visit a museum, art gallery, or other arts/cultural institution 20% Visit an amusement park, theme park, or water park 20% Go to a winery, brewery, or distillery 17% Go to a live musical, cultural, food, or other event 14% Go on an organized tour (by road, water, rail, or air) 11% Don’t know, not sure 8% Other 5% 0 20 40 60 Travel Sentiment Study Wave 13
TRAVEL PERCEPTIONS Perceptions of Safety and Travel I support opening up my community to visitors 8% 16% 31% 32% 14% I feel safe traveling outside my community 9% 18% 29% 30% 14% I would feel safe dining in local restaurants and 10% 20% 26% 28% 16% shopping in retail stores in my community 0 50 100 Strongly disagree Disagree Neutral Agree Strongly agree Travel Sentiment Study Wave 13
TRAVEL PERCEPTIONS I Support Opening Up My Community to Visitors Comparison of Travelers Who Strongly Agree or Agree 100 80 60 46% 40 40% 36% 35% 45% 31% 20 0 May 6 May 13 May 20 May 27 June 3 Travel Sentiment Study Wave 13
TRAVEL PERCEPTIONS I Feel Safe Traveling Outside My Community Comparison of Travelers Who Strongly Agree or Agree 100 80 60 44% 43% 42% 40 40% 35% 45% 20 0 May 6 May 13 May 20 May 27 June 3 Travel Sentiment Study Wave 13
TRAVEL PERCEPTIONS I Would Feel Safe Dining in Local Restaurants and Shopping in Retail Stores Within My Community Comparison of Travelers Who Strongly Agree or Agree 100 80 60 44% 40 38% 37% 45% 31% 20 0 May 13 May 20 May 27 June 3 Travel Sentiment Study Wave 13
Additional Resources Longwoods International Research longwoods-intl.com/news Miles Partnership COVID-19 Communication Center covid19.milespartnership.com
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