Travel Sentiment Study Wave 16 JULY 21, 2020
COVID-19 TRAVEL SENTIMENT STUDY WAVE 16 Fielded July 15, 2020 U.S. National Sample of 1,000 adults 18+
IMPACT ON TRAVEL PLANS Canceled trip completely 43% 77% Reduced travel plans 41% Changed destination to one I can drive 27% to as opposed to fly of travelers planning to travel in the next six months will Changed trip from international to 20% change their travel plans due domestic to coronavirus 0 30 60 Base: Coronavirus Changed Travel Plans Travel Sentiment Study Wave 16
IMPACT ON TRAVEL PLANS Travelers Planning to Change Upcoming Travel Plans Due to COVID-19 Comparison 100 85% 84% 84% 82% 82% 79% 77% 77% 77% 76% 75% 75% 73% 69% 69% 58% 50 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 June 17 July 1 July 15 Travel Sentiment Study Wave 16
IMPACT ON TRAVEL PLANS Impact of COVID-19 on Upcoming Travel Plans Comparison 60 53% 50% 50% 49% 49% 48% 48% 48% 47% 47% 47% 46% 45% 45% Canceled trip 43% completely 47% 47% 46% 45% 40 36% 45% 45% 44% 44% 43% 43% 41% 40% 39% 37% 35% Reduced travel 28% plans 20 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 June 17 July 1 July 15 Base: Coronavirus Changed Travel Plans Travel Sentiment Study Wave 16
IMPACT ON TRAVEL PLANS Impact of COVID-19 on Upcoming Travel Plans Comparison 60 Changed destination to one I can drive to as 40 opposed to fly 30% 29% 28% 27% 27% 26% 25% 25% 24% 22% 22% 22% 21% 19% 18% Changed trip from 17% 20 22% international to 20% domestic 16% 15% 14% 14% 13% 13% 12% 12% 11% 11% 11% 11% 10% 10% 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 June 17 July 1 July 15 Base: Coronavirus Changed Travel Plans Travel Sentiment Study Wave 16
IMPACT ON TRAVEL PLANS Factors Impacting Decisions to Travel in Next 6 Months Coronavirus/COVID-19 6% 3% 14% 25% 51% Concerns about the economy 17% 15% 27% 20% 21% Transportation costs 19% 18% 27% 19% 17% 0 50 100 1 - No impact at all 2 3 4 5 - Greatly impact Travel Sentiment Study Wave 16
IMPACT ON TRAVEL PLANS Indicated that Coronavirus Would Greatly Impact their Decision to Travel in the Next Six Months 80 67% 66% 63% 62% 61% 60 60% 58% 55% 54% 53% 51% 48% 47% 46% 46% 40 35% 20 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 June 17 July 1 July 15 Travel Sentiment Study Wave 16
IMPACT ON TRAVEL PLANS Indicated that the Economy Would Greatly Impact their Decision to Travel in the Next Six Months 80 60 40 25% 25% 24% 23% 23% 23% 23% 22% 22% 21% 20 20% 20% 20% 19% 17% 17% 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 June 17 July 1 July 15 Travel Sentiment Study Wave 16
IMPACT ON TRAVEL PLANS Travelers with Travel Plans in the Next Six Months Comparison 100 87% 80 76% 72% 72% 72% 71% 71% 70% 70% 70% 69% 69% 67% 67% 65% 65% 60 40 45% 20 0 Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 June 17 July 1 July 15 Travel Sentiment Study Wave 16
IMPACT ON TRAVEL PLANS Influence of Face Mask Requirements* on Destination Choices 35% I will only visit destinations that require the use of face masks in public 26% I am more likely to visit destinations that require the use of face masks in public 16% Face mask requirements have no influence on my destination choice 14% Not sure/undecided 6% I am less likely to visit destinations that require the use of face masks in public 3% I will not visit destinations that require the use of face masks in public 0 20 40 * In public where social distancing is not possible Travel Sentiment Study Wave 16
TRAVEL PERCEPTIONS Perceptions of Safety and Travel I support opening up my community to visitors 16% 20% 29% 22% 14% I feel safe traveling outside my community 12% 22% 27% 24% 14% I would feel safe dining in local restaurants and shopping in 16% 19% 24% 27% 15% retail stores in my community 0 50 100 Strongly disagree Disagree Neutral Agree Strongly agree Travel Sentiment Study Wave 16
TRAVEL PERCEPTIONS I Support Opening Up My Community to Visitors Comparison of Travelers Who Strongly Agree or Agree 100 80 60 46% 41% 40 40% 45% 36% 36% 35% 34% 31% 20 0 May 6 May 13 May 20 May 27 June 3 June 17 July 1 July 15 Travel Sentiment Study Wave 16
TRAVEL PERCEPTIONS I Feel Safe Traveling Outside My Community Comparison of Travelers Who Strongly Agree or Agree 100 80 60 46% 44% 43% 42% 40 41% 40% 38% 45% 35% 20 0 May 6 May 13 May 20 May 27 June 3 June 17 July 1 July 15 Travel Sentiment Study Wave 16
TRAVEL PERCEPTIONS I Would Feel Safe Dining in Local Restaurants and Shopping in Retail Stores Within My Community Comparison of Travelers Who Strongly Agree or Agree 100 80 60 47% 44% 42% 40 40% 38% 37% 45% 31% 20 0 May 13 May 20 May 27 June 3 June 17 July 1 July 15 Travel Sentiment Study Wave 16
Additional Resources Longwoods International Research longwoods-intl.com/news Miles Partnership COVID-19 Communication Center covid19.milespartnership.com
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