Coronavirus Travel Sentiment Index Presentation of Findings — Week of April 13 th
Project Overview & Methodology ▪ Weekly tracking survey of a representative sample of Map of U.S. Showing Survey Regions adult American travelers in each of four U.S. regions ▪ Designed to track traveler sentiment and generate insights into when tourism businesses can expect demand to return and from whom ▪ Week 5 data (fielded April 9 th -11 th ) will be presented today ▪ 1,200 fully completed surveys were collected each wave ▪ Confidence interval of +/- 2.8% ▪ Data is weighted to reflect the actual population of each region
Personal Concerns
Personal Health Concerns Unchanged this week to Question: Thinking about the 74.0%. Last week, this 30% current coronavirus situation, in figure stood at 74.4% general, HOW CONCERNED ARE YOU PERSONALLY about 25% contracting the virus? (Please 21.8% answer using the scale below ) 20% 16.4% 15.5% 15% (Base: Wave 5 data. All respondents, 12.6% 1,263 completed surveys. Data 10.6% 9.7% 10% collected April 10-12, 2020) 5% 3.5% 3.2% 2.6% 2.3% 1.9% 0% 0 - Not at all 1 2 3 4 5 - Neutral – 6 7 8 9 10 - concerned Neither Extremely Concerned concerned nor unconcerned Wave 5 (April 10-12)
Health Concerns (Family & Friends) Down to 81.8% from 83.4% last week Question: Thinking about the current coronavirus situation, in 30% general, how concerned are you 28.9% about your FRIENDS OR FAMILY 25% contracting the virus? (Please answer using the scale below ) 20% 18.7% 15% (Base: Wave 5 data. All respondents, 13.3% 13.0% 1,263 completed surveys. Data collected April 10-12, 2020) 10% 8.5% 7.8% 5% 2.8% 2.2% 2.0% 1.6% 1.1% 0% 0 - Not at all 1 2 3 4 5 - Neutral – 6 7 8 9 10 - concerned Neither Extremely Concerned concerned nor unconcerned Wave 5 (April 10-12)
Concerns About Personal Finances Question: Thinking about the Now 71.9% (unchanged from 71.1% last week) current coronavirus situation, how concerned are you about the 30% impact it may have on your 26.2% PERSONAL FINANCES? (Please 25% answer using the scale below ) 20% (Base: Wave 5 data. All respondents, 14.5% 15% 13.7% 13.0% 1,263 completed surveys. Data collected April 10-12, 2020) 9.4% 10% 8.8% 5% 3.3% 3.3% 3.2% 2.9% 1.7% 0% 0 - Not at all 1 2 3 4 5 - Neutral – 6 7 8 9 10 - concerned Neither Extremely Concerned concerned nor unconcerned Wave 5 (April 10-12)
Concerns About National Economy The vast majority (87.5%) are concerned Only 6.1% show lower levels about the impact on the economy. Down Question: Thinking about the of concern for the national economy slightly from 88.4% last week current coronavirus situation, 50% how concerned are you about the 45% impact it may have on the 40% NATIONAL ECONOMY? 37.5% 35% 30% 25% (Base: Wave 5 data. All respondents, 19.5% 1,263 completed surveys. Data 20% collected April 10-12, 2020) 15% 12.8% 11.9% 10% 6.4% 5.8% 5% 2.2% 2.1% 1.0% 0.6% 0.1% 0% 0 - Not at all 1 2 3 4 5 - Neutral – 6 7 8 9 10 - concerned Neither Extremely Concerned concerned nor unconcerned Wave 5 (April 10-12)
Perceived Safety of Travel Activities (Wave 5) Traveling on a cruise line 13.0% 73.8% New Sporting events - Large venue (e.g., professionalsports, minor league or college sports) 19.9% 64.0% Question: At this Traveling outside the United States 18.6% 64.7% moment, Attending a performance (music show, theater, movie, etc.) 21.8% 61.4% how safe would Attending a conference or convention 22.2% 60.3% you feel doing each New Sporting events - Small venue (School sports,youth sport leagues, tournaments and league play) 24.3% 57.5% type of travel activity? Traveling on a commercial airline 22.1% 58.0% (Base: All respondents, Visiting a museum, aquarium, landmarks or other indoor attraction 29.2% 50.0% 1,263 completed Visiting an amusement park, zoo, gardens, parks or other outdoor attractions 24.8% 52.5% surveys. Data collected Dining in a restaurant 31.4% 44.3% April 10-12, 2020) Traveling for business reasons 25.9% 49.3% Staying in a hotel 30.1% 41.2% Going shopping 37.6% 23.3% Visiting friends and relatives 32.3% 22.0% Somewhat unsafe Taking a road trip 24.3% 22.6% Very unsafe Non-team outdoor recreation (biking, hiking, etc.) 15.9% 18.2% 0% 20% 40% 60% 80% 100%
Perceived Safety of Travel Activities (Waves 1-5 Comparison) 100% Question: At this March 13 - 15 90% moment, how safe would you feel doing each type 80% of travel activity? 70% 60% (Base: (Base: All 50% respondents, 1,201, 1,200, 1,201, 1,216 and 1,263 40% completed surveys. Data 30% collected March 13-15, 20- 20% 22, 27-29, April 3-5 and 10- 12, 2020) 10% % Somewhat unsafe or Very unsafe 0% Non-team Taking a road Visiting Going Staying in a Dining in a Visiting an Traveling for Visiting a Traveling on Attending a Attending a Traveling Traveling on outdoor trip friends and shopping hotel restaurant amusement business museum, a commercial performance conference outside the a cruise line recreation relatives park, zoo, reasons aquarium, airline (music show, or United States (biking, gardens, landmarks or theater, convention hiking, etc.) parks or other indoor movie, etc.) other attraction outdoor attractions
Perceived Safety of Travel Activities (Waves 1-5 Comparison) 100% Question: At this March 13 - 15 March 20 - 22 90% moment, how safe would you feel doing each type 80% of travel activity? 70% 60% (Base: (Base: All 50% respondents, 1,201, 1,200, 1,201, 1,216 and 1,263 40% completed surveys. Data 30% collected March 13-15, 20- 20% 22, 27-29, April 3-5 and 10- 12, 2020) 10% % Somewhat unsafe or Very unsafe 0% Non-team Taking a road Visiting Going Staying in a Dining in a Visiting an Traveling for Visiting a Traveling on Attending a Attending a Traveling Traveling on outdoor trip friends and shopping hotel restaurant amusement business museum, a commercial performance conference outside the a cruise line recreation relatives park, zoo, reasons aquarium, airline (music show, or United States (biking, gardens, landmarks or theater, convention hiking, etc.) parks or other indoor movie, etc.) other attraction outdoor attractions
Perceived Safety of Travel Activities (Waves 1-5 Comparison) 100% Question: At this March 13 - 15 March 20 - 22 March 27 - 29 90% moment, how safe would you feel doing each type 80% of travel activity? 70% 60% (Base: (Base: All 50% respondents, 1,201, 1,200, 1,201, 1,216 and 1,263 40% completed surveys. Data 30% collected March 13-15, 20- 20% 22, 27-29, April 3-5 and 10- 12, 2020) 10% % Somewhat unsafe or Very unsafe 0% Non-team Taking a road Visiting Going Staying in a Dining in a Visiting an Traveling for Visiting a Traveling on Attending a Attending a Traveling Traveling on outdoor trip friends and shopping hotel restaurant amusement business museum, a commercial performance conference outside the a cruise line recreation relatives park, zoo, reasons aquarium, airline (music show, or United States (biking, gardens, landmarks or theater, convention hiking, etc.) parks or other indoor movie, etc.) other attraction outdoor attractions
Perceived Safety of Travel Activities (Waves 1-5 Comparison) 100% Question: At this March 13 - 15 March 20 - 22 March 27 - 29 April 3-5 90% moment, how safe would you feel doing each type 80% of travel activity? 70% 60% (Base: (Base: All 50% respondents, 1,201, 1,200, 1,201, 1,216 and 1,263 40% completed surveys. Data 30% collected March 13-15, 20- 20% 22, 27-29, April 3-5 and 10- 12, 2020) 10% % Somewhat unsafe or Very unsafe 0% Non-team Taking a road Visiting Going Staying in a Dining in a Visiting an Traveling for Visiting a Traveling on Attending a Attending a Traveling Traveling on outdoor trip friends and shopping hotel restaurant amusement business museum, a commercial performance conference outside the a cruise line recreation relatives park, zoo, reasons aquarium, airline (music show, or United States (biking, gardens, landmarks or theater, convention hiking, etc.) parks or other indoor movie, etc.) other attraction outdoor attractions
Perceived Safety of Travel Activities (Waves 1-5 Comparison) 100% Question: At this March 13 - 15 March 20 - 22 March 27 - 29 April 3-5 April 10-12 90% moment, how safe would you feel doing each type 80% of travel activity? 70% 60% (Base: (Base: All 50% respondents, 1,201, 1,200, 1,201, 1,216 and 1,263 40% completed surveys. Data 30% collected March 13-15, 20- 20% 22, 27-29, April 3-5 and 10- 12, 2020) 10% % Somewhat unsafe or Very unsafe 0% Non-team Taking a road Visiting Going Staying in a Dining in a Visiting an Traveling for Visiting a Traveling on Attending a Attending a Traveling Traveling on outdoor trip friends and shopping hotel restaurant amusement business museum, a commercial performance conference outside the a cruise line recreation relatives park, zoo, reasons aquarium, airline (music show, or United States (biking, gardens, landmarks or theater, convention hiking, etc.) parks or other indoor movie, etc.) other attraction outdoor attractions
Concerns for: Safety (Personal/friends/family) • Economics • Travel activity safety • Highly elevated, yet seem to have slowed or even topped-out
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