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SENTIMENT INDEX Fourth Quarter 2017 0 BACKGROUND Data for the - PowerPoint PPT Presentation

DEALER SENTIMENT INDEX Fourth Quarter 2017 0 BACKGROUND Data for the Cox Automotive Dealer Sentiment Index (CADSI) is gathered via an online survey. The Q4 results were based on 919 dealer respondents. The survey was conducted


  1. DEALER SENTIMENT INDEX Fourth Quarter 2017 0

  2. BACKGROUND • Data for the Cox Automotive Dealer Sentiment Index (CADSI) is gathered via an online survey. • The Q4 results were based on 919 dealer respondents. The survey was conducted from October 25 to November 2, 2017. • Dealer responses were weighted by dealership type and volume of sales to be representative of the national dealer population. Dealer Sentiment • The Cox Automotive Dealer Sentiment Index is a Index: Q4 2017 new product from Cox Automotive. This is the second published report. The next quarterly report will be released in March 2018. . 1

  3. KEY TAKEAWAYS • Dealers are positive about the future, but perceptions of the strength of the current market and factors holding it back vary by region and by type of dealer. • Despite a healthy new-vehicle sales environment, dealers continue to feel pressure to lower prices and report weak customer traffic. • Dealers indicate that new-vehicle inventory levels are no longer growing as substantially as they Dealer Sentiment were in the last quarter. Index: Q4 2017 • Both franchise and independent dealers expect a stronger market in the first quarter of 2018. Source: Q4 Dealer Sentiment Research, December 2017 2

  4. Q1: How would you describe the current market for vehicles in the areas where you operate? Overall Score Q 3 2 0 1 7 : 4 5 46 0 0 50 50 100 100 Average Average Weak Strong Fr anc his e D ealer s Independent D ealer s 54 43 Q 3 2 0 1 7 : 5 5 Q 3 2 0 1 7 : 4 2 Source: Q4 Dealer Sentiment Research, December 2017 3

  5. Q2: What do you expect the market for vehicles in your area to look like 3 months from now? Overall Score Q 3 2 0 1 7 : 5 2 53 50 0 0 50 100 100 Average Average Weak Strong Fr anc his e D ealer s Independent D ealer s 57 52 Q 3 2 0 1 7 : 5 7 Q 3 2 0 1 7 : 5 1 Source: Q4 Dealer Sentiment Research, December 2017 4

  6. Q3: How do you rate the customer traffic to your dealership over the past 3 months? Overall Score Q 3 2 0 1 7 : 3 7 34 50 0 0 50 100 100 Average Average Weak Strong Fr anc his e D ealer s Independent D ealer s 45 31 Q 3 2 0 1 7 : 4 2 Q 3 2 0 1 7 : 3 6 Source: Q4 Dealer Sentiment Research, December 2017 5

  7. Q4: How would you describe your profits over the past 3 months? Overall Score Q 3 2 0 1 7 : 4 1 41 50 0 0 50 100 100 Average Average Weak Strong Fr anc his e D ealer s Independent D ealer s 49 38 Q 3 2 0 1 7 : 5 0 Q 3 2 0 1 7 : 3 8 Source: Q4 Dealer Sentiment Research, December 2017 6

  8. Q5: How would you describe your ability to get credit to operate your business over the past 3 months? Overall Score Q 3 2 0 1 7 : 5 5 57 0 0 50 100 Average Difficult Easy Fr anc his e D ealer s Independent D ealer s 68 54 Q 3 2 0 1 7 : 6 6 Q 3 2 0 1 7 : 5 2 Source: Q4 Dealer Sentiment Research, December 2017 7

  9. Q6: How would you describe the cost of running your dealership over the past 3 months? Overall Score Q 3 2 0 1 7 : 6 8 67 0 0 50 100 Average Growing Declining Fr anc his e D ealer s Independent D ealer s 69 66 Q 3 2 0 1 7 : 6 9 Q 3 2 0 1 7 : 6 7 Source: Q4 Dealer Sentiment Research, December 2017 8

  10. Q7: How would you describe your dealership’s current fixed capital investment levels? Overall Score Q 3 2 0 1 7 : 5 3 54 0 0 50 100 Average Growing Declining Fr anc his e D ealer s Independent D ealer s 64 51 Q 3 2 0 1 7 : 6 3 Q 3 2 0 1 7 : 4 9 Source: Q4 Dealer Sentiment Research, December 2017 9

  11. Q8: How would you describe the current new- vehicle sales environment? Overall Score Q 3 2 0 1 7 : 5 7 61 0 0 50 100 Average Good Poor Fr anc his e D ealer s Independent D ealer s 61 na Q 3 2 0 1 7 : 5 7 Q 3 2 0 1 7 : n a Source: Q4 Dealer Sentiment Research, December 2017 10

  12. Q9: How would you describe your dealership's current new-vehicle inventory levels? Overall Score Q 3 2 0 1 7 : 6 7 62 0 0 50 100 Average Growing Declining Fr anc his e D ealer s Independent D ealer s 62 na Q 3 2 0 1 7 : 6 7 Q 3 2 0 1 7 : n a Source: Q4 Dealer Sentiment Research, December 2017 11

  13. Q10: How would you describe the current used- vehicle sales environment? Overall Score Q 3 2 0 1 7 : 5 7 55 0 0 50 100 Average Good Poor Fr anc his e D ealer s Independent D ealer s 67 51 Q 3 2 0 1 7 : 6 8 Q 3 2 0 1 7 : 5 3 Source: Q4 Dealer Sentiment Research, December 2017 12

  14. Q11: How would you describe your dealership's current used-vehicle inventory levels? Overall Score Q 3 2 0 1 7 : 5 1 53 0 0 50 100 Average Growing Declining Fr anc his e D ealer s Independent D ealer s 55 53 Q 3 2 0 1 7 : 5 5 Q 3 2 0 1 7 : 5 0 Source: Q4 Dealer Sentiment Research, December 2017 13

  15. Q12: How much pressure do you feel to lower your prices? Overall Score Q 3 2 0 1 7 : 6 3 67 0 0 50 100 Average More Less Fr anc his e D ealer s Independent D ealer s 67 67 Q 3 2 0 1 7 : 6 7 Q 3 2 0 1 7 : 6 2 Source: Q4 Dealer Sentiment Research, December 2017 14

  16. Q13: How would you describe your dealership's current staffing levels? Overall Score Q 3 2 0 1 7 : 5 2 52 0 0 50 100 Average Growing Declining Fr anc his e D ealer s Independent D ealer s 55 51 Q 3 2 0 1 7 : 5 5 Q 3 2 0 1 7 : 5 1 Source: Q4 Dealer Sentiment Research, December 2017 15

  17. Overall Rank Market Conditions 1 44% Competition 2 36% Credit Availability for Consumers 3 33% Expenses 4 29% Limited Inventory 5 27% Consumer Confidence 6 19% Consumer Transparency in Pricing 7 15% What are the top Staff Turnover 8 11% factors holding Regulations 8 11% 10 Too Much Retail Inventory 9% your business 11 Credit Availability for Business 8% back? 12 Interest Rates 6% 13 OEM Mandates/Restrictions 5% 13 Dealership Systems / Tools 5% Source: Q4 Dealer Sentiment Research, December 2017 16

  18. Franchise Dealer Rank 1 Market Conditions 40% 2 Competition 32% 3 Staff Turnover 21% 4 Expenses 20% 5 Consumer Confidence 19% 5 OEM Mandates/Restrictions 19% 7 Limited Inventory 17% What are the top 8 Credit Availability for Consumers 15% factors holding 9 Consumer transparency in pricing 14% 10 Regulations 6% your business 10 Dealership systems/tools 6% back? 12 Too much retail inventory 5% 12 Interest rates 5% 14 Credit availability for business 1% Source: Q4 Dealer Sentiment Research, December 2017 17

  19. Independent Dealer Rank 1 Market Conditions 45% 2 Credit Availability for Consumers 39% 3 Competition 37% 4 Expenses 33% 5 Limited Inventory 31% 6 Consumer Confidence 18% 7 Consumer transparency in pricing 15% What are the top 8 Regulations 12% factors holding 9 Credit availability for business 11% 10 Too much retail inventory 10% your business 11 Staff Turnover 7% back? 12 Interest rates 6% 13 Dealership systems/tools 5% Source: Q4 Dealer Sentiment Research, December 2017 18

  20. Contact Information: Dara Hailes Manager, Public Relations Cox Automotive dara.hailes@coxautoinc.com Mark Schirmer Senior Manager, Public Relations Cox Automotive mark.schirmer@coxautoinc.com 19

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