TABLE OF CONTENTS Concept Digital strategy Objectives - PowerPoint PPT Presentation

TABLE OF CONTENTS • • Concept • • Digital strategy • • Objectives • • Project progress • • Analysis • • Most important lesson learnt

CONCEPT • Amusing content that suits the lifestyle of a student. • Study places, tips, drinking games, memes, meal recipes, restaurants, activities, clubs etc. • Students between 16 – 26. • Platform to connect and share ideas. • Comments, discounts, reviews etc.

DIGITA TAL STRATEGY • Internet scorecard • Digital strategy • Increase conversion → clickables (‘’read more’’, ‘’register now’’, ‘’click here’’) • Revenue streams - advertising - affiliate marketing

OBJECTIVES 100% ACHIEVED! ☺

PROJECT PROGRESS • Week 1 → concept development + KPI’s Week 2 → digital strategy, competitors, social media • Week 3 → keywords, personas • • Week 4 → marketing, web care, content website • Week 5 → usability, uploading content • Week 6 → website live Week 7 → Analysis visitor behaviour • Week 8 → Analyse + optimize • • Week 9 → CRM + SEO • Week 10 → achievements, details, checking

ANALY LYSIS • • Subscription into free membership → Bounce rate from 61,54% to 46,38%. • • ‘ ’About us ’’ and FAQ page to a separate categories → 35 views increased. • Click links which open another • tab → increased user duration with 1min55. • Different landing pages • → 3% decrease in bounce rate & 63 more views. • • Clarity about the subscription (homepage +pop-up) → 3% decrease in bounce rate.

Project • Students in Amsterdam Strenghts • Extensive content • Clear overview • Nice look & feel • Focussed on different needs • Lots of partnership & revenue possibilities Weaknesses • Lots of MB’s • Late start with adwords • All money spent on one ad • Design of the tips • Different image sizes • Different lettertype at the recipes

SOCIAL MEDIA • Instagram → 202 followers • Facebook → 122 likes • 85 posts • Free giveaway • Created a T witter account this week (recommended by the book) • No use of Linkedin

GOOGLE ANALYTICS • To track visitors • 556 visitors in total (from many countries) • Mostly direct visitors • Majority (72,5%) via mobile phones • 14,5% returning visitors • Gender and age • Visitor behaviour

CRM • Free giveaway • Personal emails (direct email marketing) • Discount voucher • Flyer • 45 members • Loyalty • Book → interact, engagement, quick in reply • Happy customers share this with others

SEO IMPROVEMENTS • Providing our visitors and subscribers with up to date content • Plugin called YOAST SEO to alter the URL structure • ALT tags to every picture with important key words • Functional mobile site • Monitoring our progress through Google Analytics. • Creation of sitemaps on several pages.

GOOGLE • Started the process a bit too late (21 st March) → payment issues • 103 clicks in total ADWORDS • 5,4K views • €18,39 costs • 19 keywords → “What to do in Amsterdam” • E.g. ‘’Cheap things to do in Amsterdam’’, ‘’Clubs in Amsterdam’’, ‘’Study places in Amsterdam’’ or ‘’restaurants Amsterdam’’.

FUTURE IDEAS • More content → e.g. student jobs, gym • More partnerships to create revenue • Advertising for others • Affiliate marketing • More focus on Twitter • More clickables on the homepage → decrease bouncerate

IMPORTA TANT LESSONS LEARNT • Amy - Double check everything - Start on time - Be less of a perfectionist - Ask for help on time - Communication = key • Noa - Communication - Work consistently - Don’t give up - Seek guidance elsewhere