Sustainability Marketing! An Innovative Approach to Teaching, - PowerPoint PPT Presentation

And the award goes to... Sustainability Marketing! An innovative approach to teaching, learning, and research And the award goes to... Sustainability Marketing! An Innovative Approach to Teaching, Learning, and Research SMA’17, November 10, 2017

l earning IS E nhanced When  in invol olve ve i in a aut uthe henti tic c ex exper erie ienc nces  ac activ ivel ely y app ppro roac ach t the he s solu luti tion on of of p pro roble lems ms  coo coope pera rate te wi with th ot othe hers rs in in t the he le lear arni ning ng pr proc ocess ess

s tudent- p roduced v ideo P rojects  Probl blem-solvi ving  Inter eract ction & co collabo borat ation a amon ong stu tuden ents  Criti tical al thin inkin ing  Resea earch ch and d dat ata gat ather ering  Organ aniza zation n and nd mana nagem ement o of t teams s  Visua ualiz ization on an and int nterp rpretat ation on of s situ tuation ons & & solu lutio ions

S ustainability M arketing Objectives : Learning Objectives Learning 1. Communication Skills 1. Communication Skills 2. 2. Ethics Ethics 3. Critical Thinking & Problem 3. Critical Thinking & Problem-Solving Solving 4. 4. Management Management-Specific Specific

Grading Grading and and Evaluation Evaluation Course Grade Distribution:

SM Creative Video Project  Short video on a subject covered  Team (3 students)  Evaluation: Con onten ent, , Cre reat ativ ivit ity a and nd S Sty tyle e  Lab meetings (Learning Camtasia for video editing)  End of semester short video competition:  Watch and award the best videos based on public choice!

Project Assignment Example For su succe cess:  Allow w cla lass ti time  Provid ide p plan  Break k out ut the e pro roject! t!

Sustainability Marketing Short Video Contest

Evaluation of Evaluation of Teaching Teaching Effectiveness Effectiveness 4.9 out of 5.0

Would you have preferred to have a term paper instead of a video project? “No . Term papers are so tedious. You’re essentially just writing and writing just to meet the page criteria your teacher is asking for. I sometimes find myself not learning much when I'm writing them. … . I sometimes wonder for example, I'm writing this 10 page paper does the teacher even read this.... ?”

Any other comments? “Teachers need to be more engaged with their students and create fun ways to learn. If the learning process is more enjoyable and engaging I feel a student can retain the information more effectively. Professor Onel touched on this and I am thankful for this type of learning experience. “

Thank You! Naz Onel, PhD, MBA Assistant Professor of Business Studies Stockton University, Galloway, NJ, 08205 USA Email: Naz.Onel@Stockton.edu