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Growing your business with acquisitions About Me Dom Wells - - PowerPoint PPT Presentation

Growing your business with acquisitions About Me Dom Wells - Founder onfolio.co - Building, buying, and growing content sites since 2012. - Currently manage 45 websites - Onfolio helps others to buy and manage sites of their own Email:


  1. Growing your business with acquisitions

  2. About Me Dom Wells - Founder onfolio.co - Building, buying, and growing content sites since 2012. - Currently manage 45 websites - Onfolio helps others to buy and manage sites of their own Email: Dom@onfolio.co Twitter: @TeamOnfolio

  3. Why acquisitions? • Buy profit • Increase dominance • Buy skills • Buy traffic 
 • Buy team • Diversification 
 • ROI 25-40% 
 • Divert traffic • Use excess bandwidth 
 • Bolt-on opportunities

  4. What can you buy? • Dropshipping 
 • Saas 
 • FBA 
 • Content sites 
 • Direct response 
 • Newsletters 
 • Forums 
 • eCom 
 • FB groups 


  5. Thousands of 1 profitable internet businesses for sale 2 2.5 - 3.5x Multiples Buying profit 3 Industry growing YoY

  6. Buy A Team Marketing 1 Division Or buy missing skills Fulfilment 2 Center 3 Dev Team 4 Affiliates

  7. Bolt-ons Double Down Supplementary Acquire businesses like yours Acquire adjacent businesses Affiliates Follow The Money Buy up your affiliates Where are you and your clients spending money?

  8. Hypothetical Scenario FB Ad Agency Google Ad Agency Sales Call Agency Email Marketing Agency Traffic Assets Graphic Design Agency

  9. Scenario 2 Physical Products - Craft Subscription Box Traffic Assets - (Websites, Groups) Affiliates YouTube Channels Courses Other physical products

  10. Scenario 3 FBA Brand Parallel FBA brands Content Sites Groups

  11. Increase Dominance Squeeze competitors Take over SERPs Add channels Control sentiment

  12. Divert Traffic Before After • Email lists Acquired Acquired Site Site • Referral traffic • Listicles • Outbound links 
 Competitor Your Site Sites • Reviews

  13. Just Want Diversification? You’ve got so many options!

  14. How to buy Brokers bizbuysell.com empireflippers.com feinternational.com quietlightbrokerage.com flippa.com exchangemarketplace.com Direct Outreach Industry Groups Referrals

  15. Financing Seller Financing SBA Bank Loan All Cash :( Earnout

  16. Considerations Operations Who will run the business? Does it come with a team? Is the founder training a new team? Strategy Why are you buying it? What’s the game plan for post-acquisition? How confident are you of achieving it?

  17. Questions? Twitter: @TeamOnfolio dom@onfolio.co www.onfolio.co

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