TITLE Welcome To Marketing Mastery Lesson 7.2 SUBTITLE Marketing and sales strategies.
marketing doesn’t always need to cost. Marketing simply is communicating your message • Take an organic and authentic approach • Marketing is also about name recognition • Both inbound and outbound lead generation activities • Digital and print marketing •
planning a budget. • Trial and error • Track and measure your efforts • Its about progression not perfection • Understand customers choose how and where to spend
key metrics. Average dollar spend • The % marketing spend depends on what type of business • Look at targeted revenue for the year • Find your sales gap and this is what needs to be budgeted for •
tailor your plan. Combine no cost activities with cost activities that are budgeted for • Sales is a by product of timing and effort • Have a clear sales funnel • Emphasis on the activity and effort as opposed to the desired outcome •
zero cost strategies I use - Reactivation. List all inactive clients • Reach out and reintroduce yourself • Provide a compelling reason to use your services • Follow up consistently to show you care •
zero cost strategies I use - Referrals. List out your top 20% of clients • Reach out and ask for a referral • Provide a compelling reason to refer you • Don’t be afraid to routinely ask • All businesses are built off word of mouth •
zero cost strategies I use – Cross Selling. List out your current open quotes • Reach out and offer another service • Provide a compelling reason to try your complimentary service • Offer a bundled package to combine services •
zero cost strategies I use – Nurturing. List out your recently purchased clients • Follow up to check in on their experience with your business • Provide a compelling reason to utilise your services again • Reiterate your appreciation and consistently engage • Patience will bring more opportunities to work with them again •
low cost strategies I use – Free Service. Lead generation by offering complimentary services like: • • free expert reports • free upgrades
low cost strategies I use – Print. Lead generation by offering letterbox drops: • • local area marketing • targeted communities
low cost strategies I use – Socials. Lead generation by offering targeted face book ads: • • seasonal specials • introductory offers
TITLE Thanks for joining us in lesson 7.2 Take advantage of all marketing SUBTITLE options available
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