TITLE Welcome To Marketing Mastery Lesson 8.2 SUBTITLE Getting your foot in the door.
the first step. Get your foot in the door • Get to them before the door closes • You have more time than you think • You have more opportunities than you realise •
get their attention. • Open up your prospective client to considering you • They now have a choice, and will compare you to the existing supplier • Be you, listen to their current frustrations and offer something that solves their issues
ask the right questions. • Connect consistently • Ask questions to determine when the right time may be • Put a plan into action
things change, timing is key. People come and go • Decision makers come and go • Competitors come and go • Be the logical choice when things change •
numbers game with intent. Continually work your way through your prospects • Something will land • Measure leading activities • Stay on your path • Use your multiple touch points •
dream 100. make a list of all your local prospects • set out your touch points • set out your scorecard to track your efforts • focus on the activities and efforts, the results will come in time • tune and retune the touch points and messaging based on customer feedback •
TITLE Thanks for joining us in lesson 8.1 Make the numbers game wok for you. SUBTITLE Play the game of diligence
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