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SOCIAL MEDIA MARKETING 11/8/09 1 Topics The new buying behaviors - PowerPoint PPT Presentation

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Cuong Huynh (858) 663-1489 chuynh@cthmedia.net Creating Cost Effective Marketing Channels For Small and Medium Businesses SOCIAL MEDIA MARKETING 11/8/09 1 Topics The new buying behaviors Push versus pull marketing Why

  1. Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net Creating Cost Effective Marketing Channels For Small and Medium Businesses SOCIAL MEDIA MARKETING 11/8/09 1

  2. Topics • The new buying behaviors • Push versus pull marketing • Why blogging is important • Why SEO is important • Why social media is important • The new marketing playground 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 2

  3. Buying Behaviors Has Changed… Inside sales Email blasts Telemarketing Push Marketing = Intrusion Direct mail Print ads TV/radio ads 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 3

  4. … Has Marketing Kept Up? Search engines (SEO) Relevant ads (SEM) Blogosphere Pull Marketing = Permission Social Media Online Direct Group recommendation RSS/Broadcasting Interaction 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 4

  5. Pull or Social Media Marketing SEO Blog Social Media (Get Found/Attract) (Self Publish) (Participate/Influence) 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 5

  6. Why Blogging Is Important • First & critical element of social networking • Total control of content • Provide fresh content for SEO traffic • Establish expertise in the field • Communicate directly with customers and prospects • Create new marketing and sales channels • Serve as 24/7 PR and media relations tool Blog drives incoming traffic 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 6

  7. 3 Keys to Successful Blogging • Reading: who says what and where – Your customers, prospects, competitors – Your brand and reputation • Commenting: get involved in conversations and problem solving – Find relevant online discussions – Give advice, help, suggestions • Writing: inform and influence – Educate readers – Manage expectations 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 7

  8. Why SEO Is Important • Most websites get 70% of traffic through search – Google is and will still be king of search • SEO is effective and achievable process – On-page SEO – Off-page SEO • Uniquely generated content is most important factor SEO gets you found organically 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 8

  9. Why Social Media Is Important • Social media adds exponential effects to blogs and SEO – Similar to face-to-face networking – Without time or space constraints • Allow participation in community – Become a member – Add value by asking and answering questions • Be where audience or action is Social media is like online business cocktail party 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 9

  10. So What Is Social Media Marketing? • Re-thinking of marketing opportunities – Disseminated via social interaction – Employed using highly accessible channels – Published through scalable techniques • Pull, not push marketing – Push marketing is old school and expensive – Pull marketing is results-driven, cost-effective and measureable • Adoption of new techniques to benefit marketing – Blog, SEO, new social media tools 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 10

  11. Exponents.com: Quick Look The Good Could Be Much Better • Google page rank: 3/10 • Regular, fresh content • Alexa traffic rank: top 5% • Have a blog • Website Grader: 71/100 • High SEO performance • Already on Google Analytics • On-page SEO (meta tags, headings, image alt tags) • Domain age 12+ years • Off-page SEO (incoming links) • Social mediasphere (bookmarks, Digg, etc.) • Online followers & relationships 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 11

  12. Insta-Group.com: Quick Look The Good Could Be Much Better • Google page rank: 4/10 • Regular, fresh content • Have a blog • Alexa traffic rank: top 5.4% • High SEO performance • Website Grader: 47/100 • On-page SEO (meta tags, • Domain age 6+ years headings, image alt tags) • Off-page SEO (incoming links) • Social mediasphere (bookmarks, Digg, etc.) • Online followers & relationships • Inbound links • Google Analytics 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 12

  13. ExpoDisplayService.com: Quick Look The Good Could Be Much Better • Consistent content across different • Google page rank: 4/10 home pages, products, languages • Alexa traffic rank: top 3.6% • Optimize for key markets • Regular, fresh content • Website Grader: 67/100 • Have a blog • Already on Google Analytics • High SEO performance • Domain age 10+ years • Weak on-page SEO (meta tags, headings, image alt tags) • Off-page SEO (incoming links, Permanent Redirect Not Found ) • Social mediasphere (bookmarks, Digg, etc.) • Online followers & relationships • What is www.ch.expodisplayservice.com? 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 13

  14. ExpoDisplayService.com: Meta tags • Improve meta tags (title, description, keywords) • Title: first visible element • Description: good snippet attracts click- throughs • Keywords: what people search for 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 14

  15. ExpoDisplayService.com: Keywords • Keywords are what people use to find websites • Use tools to find good relevant keywords • Select keywords to represent on-page content • Optimize to attract traffic 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 15

  16. The New Marketing Playground 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 16

  17. The World Wide Web Computers connected… …in the past 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 17

  18. The Blogosphere People connected… …today and in the future 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 18

  19. Formula for Success • Blog: Fresh, interesting and sticky content – Great for SEO, build followers & reputation • LinkedIn: 15M visitors per month – Business profile, SE ranking, B2B events • YouTube: 84M visitors per month – Still biggest, most well known for viral marketing campaigns • Twitter: 23.5M visitors per month – Hottest micro blogging, SE ranking, build brand, followers, traffic • Social News – Digg: 43.9M visitors/mo. Digging or burying links and stories • Community – StumbleUpon: 4.9M visitors/mo. Bookmark and share content • Facebook: 124.6M visitors per month – Closed community, no SE ranking, traffic and reputation building • MySpace: 50M visitors per month – Open community, SE ranking, new media features added 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 19

  20. Build Your Own New Media Team • Establish social media policy – Rules of engagement – Include legal early • Pick team members – Passionate about company, products and services – Honest, smart and ethical – Tech tool savvy • Empower and authorize – Protect and broaden company reputation – Promote company’s interest and missions • Review and Revise – Look out for opportunities to go viral – Support customer-generated content – Know your analytics 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 20

  21. How to Find Me Cuong Huynh Marketing Communications and Social Media Marketing Consultant 858-663-1489 chuynh@cthmedia.net LinkedIn: http://www.linkedin.com/in/cuonghuynh My profile site: http://www.cthmedia.net/ My own blogs http://www.marketingautopsyblog.com/ http://www.cleancartalk.com/ http://www.lovingpho.com/ 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 21

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