social media marketing
play

SOCIAL MEDIA MARKETING 11/8/09 1 Topics The new buying behaviors - PowerPoint PPT Presentation

Nov 24, 2022 •104 likes •324 views

Cuong Huynh (858) 663-1489 chuynh@cthmedia.net Creating Cost Effective Marketing Channels For Small and Medium Businesses SOCIAL MEDIA MARKETING 11/8/09 1 Topics The new buying behaviors Push versus pull marketing Why

  1. Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net Creating Cost Effective Marketing Channels For Small and Medium Businesses SOCIAL MEDIA MARKETING 11/8/09 1

  2. Topics • The new buying behaviors • Push versus pull marketing • Why blogging is important • Why SEO is important • Why social media is important • The new marketing playground 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 2

  3. Buying Behaviors Has Changed… Inside sales Email blasts Telemarketing Push Marketing = Intrusion Direct mail Print ads TV/radio ads 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 3

  4. … Has Marketing Kept Up? Search engines (SEO) Relevant ads (SEM) Blogosphere Pull Marketing = Permission Social Media Online Direct Group recommendation RSS/Broadcasting Interaction 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 4

  5. Pull or Social Media Marketing SEO Blog Social Media (Get Found/Attract) (Self Publish) (Participate/Influence) 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 5

  6. Why Blogging Is Important • First & critical element of social networking • Total control of content • Provide fresh content for SEO traffic • Establish expertise in the field • Communicate directly with customers and prospects • Create new marketing and sales channels • Serve as 24/7 PR and media relations tool Blog drives incoming traffic 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 6

  7. 3 Keys to Successful Blogging • Reading: who says what and where – Your customers, prospects, competitors – Your brand and reputation • Commenting: get involved in conversations and problem solving – Find relevant online discussions – Give advice, help, suggestions • Writing: inform and influence – Educate readers – Manage expectations 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 7

  8. Why SEO Is Important • Most websites get 70% of traffic through search – Google is and will still be king of search • SEO is effective and achievable process – On-page SEO – Off-page SEO • Uniquely generated content is most important factor SEO gets you found organically 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 8

  9. Why Social Media Is Important • Social media adds exponential effects to blogs and SEO – Similar to face-to-face networking – Without time or space constraints • Allow participation in community – Become a member – Add value by asking and answering questions • Be where audience or action is Social media is like online business cocktail party 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 9

  10. So What Is Social Media Marketing? • Re-thinking of marketing opportunities – Disseminated via social interaction – Employed using highly accessible channels – Published through scalable techniques • Pull, not push marketing – Push marketing is old school and expensive – Pull marketing is results-driven, cost-effective and measureable • Adoption of new techniques to benefit marketing – Blog, SEO, new social media tools 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 10

  11. Exponents.com: Quick Look The Good Could Be Much Better • Google page rank: 3/10 • Regular, fresh content • Alexa traffic rank: top 5% • Have a blog • Website Grader: 71/100 • High SEO performance • Already on Google Analytics • On-page SEO (meta tags, headings, image alt tags) • Domain age 12+ years • Off-page SEO (incoming links) • Social mediasphere (bookmarks, Digg, etc.) • Online followers & relationships 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 11

  12. Insta-Group.com: Quick Look The Good Could Be Much Better • Google page rank: 4/10 • Regular, fresh content • Have a blog • Alexa traffic rank: top 5.4% • High SEO performance • Website Grader: 47/100 • On-page SEO (meta tags, • Domain age 6+ years headings, image alt tags) • Off-page SEO (incoming links) • Social mediasphere (bookmarks, Digg, etc.) • Online followers & relationships • Inbound links • Google Analytics 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 12

  13. ExpoDisplayService.com: Quick Look The Good Could Be Much Better • Consistent content across different • Google page rank: 4/10 home pages, products, languages • Alexa traffic rank: top 3.6% • Optimize for key markets • Regular, fresh content • Website Grader: 67/100 • Have a blog • Already on Google Analytics • High SEO performance • Domain age 10+ years • Weak on-page SEO (meta tags, headings, image alt tags) • Off-page SEO (incoming links, Permanent Redirect Not Found ) • Social mediasphere (bookmarks, Digg, etc.) • Online followers & relationships • What is www.ch.expodisplayservice.com? 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 13

  14. ExpoDisplayService.com: Meta tags • Improve meta tags (title, description, keywords) • Title: first visible element • Description: good snippet attracts click- throughs • Keywords: what people search for 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 14

  15. ExpoDisplayService.com: Keywords • Keywords are what people use to find websites • Use tools to find good relevant keywords • Select keywords to represent on-page content • Optimize to attract traffic 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 15

  16. The New Marketing Playground 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 16

  17. The World Wide Web Computers connected… …in the past 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 17

  18. The Blogosphere People connected… …today and in the future 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 18

  19. Formula for Success • Blog: Fresh, interesting and sticky content – Great for SEO, build followers & reputation • LinkedIn: 15M visitors per month – Business profile, SE ranking, B2B events • YouTube: 84M visitors per month – Still biggest, most well known for viral marketing campaigns • Twitter: 23.5M visitors per month – Hottest micro blogging, SE ranking, build brand, followers, traffic • Social News – Digg: 43.9M visitors/mo. Digging or burying links and stories • Community – StumbleUpon: 4.9M visitors/mo. Bookmark and share content • Facebook: 124.6M visitors per month – Closed community, no SE ranking, traffic and reputation building • MySpace: 50M visitors per month – Open community, SE ranking, new media features added 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 19

  20. Build Your Own New Media Team • Establish social media policy – Rules of engagement – Include legal early • Pick team members – Passionate about company, products and services – Honest, smart and ethical – Tech tool savvy • Empower and authorize – Protect and broaden company reputation – Promote company’s interest and missions • Review and Revise – Look out for opportunities to go viral – Support customer-generated content – Know your analytics 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 20

  21. How to Find Me Cuong Huynh Marketing Communications and Social Media Marketing Consultant 858-663-1489 chuynh@cthmedia.net LinkedIn: http://www.linkedin.com/in/cuonghuynh My profile site: http://www.cthmedia.net/ My own blogs http://www.marketingautopsyblog.com/ http://www.cleancartalk.com/ http://www.lovingpho.com/ 11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 21

Recommend

MARKETING AND SOCIAL MEDIA TOPICS TO COVER Marketing Strategy The Social Media

MARKETING AND SOCIAL MEDIA TOPICS TO COVER Marketing Strategy The Social Media

MARKETING AND SOCIAL MEDIA TOPICS TO COVER Marketing Strategy The Social Media Movement Marketing Tools Local Resources and Promotion Ma Mark rket eting ing St Stra rate tegy gy WHY IS MARKETING IMPORTANT?

535 views • 18 slides
Social Media for Business July 28, 2009 What is it? Social media marketing also known as social

Social Media for Business July 28, 2009 What is it? Social media marketing also known as social

Social Media for Business July 28, 2009 What is it? Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, publication relations and

478 views • 10 slides
The New Emergence of Social Media Marketing and Customer Empowerment About Me . One of the

The New Emergence of Social Media Marketing and Customer Empowerment About Me . One of the

The New Emergence of Social Media Marketing and Customer Empowerment About Me . One of the first employees (#6!) at Mashable Author of the widely popular social media marketing book, The New Community Rules: Marketing on the Social Web

382 views • 21 slides
Small Business Marketing: Social Media ALLIE CAMPBELL OUTSIDE THE BARREL MARKETING WHY

Small Business Marketing: Social Media ALLIE CAMPBELL OUTSIDE THE BARREL MARKETING WHY

Small Business Marketing: Social Media ALLIE CAMPBELL OUTSIDE THE BARREL MARKETING WHY SOCIAL MEDIA? FIRST STEPS SCHEDULING Agenda BOOSTS & ADS QUESTIONS Why Social Media? Easy access to customers Boost SEO &

294 views • 15 slides
Operationalizing Social Media - How SAP Replicated its Successful Social Media Processes Across

Operationalizing Social Media - How SAP Replicated its Successful Social Media Processes Across

Operationalizing Social Media - How SAP Replicated its Successful Social Media Processes Across the Globe Todd Wilms Sr. Director, Social Media Audience Marketing, SAP What are the most frustrating challenges to social media marketing

141 views • 12 slides
Social Media and YOU The Benefits! Presented by Marci Rosenblum Social Media Marketing

Social Media and YOU The Benefits! Presented by Marci Rosenblum Social Media Marketing

Social Media and YOU The Benefits! Presented by Marci Rosenblum Social Media Marketing Strategist Why Social Media? Whether you are part of a nonprofit, small, medium, or giant business, or are an individual entrepreneur, your competitors and

180 views • 15 slides
Digital Marketing & Digital Marketing & Social Media Social Media Ian Clear Ian Cleary

Digital Marketing & Digital Marketing & Social Media Social Media Ian Clear Ian Cleary

Digital Marketing & Digital Marketing & Social Media Social Media Ian Clear Ian Cleary www.razorsocial.com @IanClear @IanCleary Agenda Agenda Overview of Digital Marketing Building a Digital Marketing Strategy Growing

1.9k views • 128 slides
Presentation 2a Social media effectiveness and return on investment Get Media Smart social

Presentation 2a Social media effectiveness and return on investment Get Media Smart social

Presentation 2a Social media effectiveness and return on investment Get Media Smart social media 2 Social marketing to promote products A market research case study shows how three different consumer brands have used social marketing to

400 views • 21 slides
Social Media Influencer Marketing Emily Baillie & Arienne Parzei Emily Baillie Social Media

Social Media Influencer Marketing Emily Baillie & Arienne Parzei Emily Baillie Social Media

Social Media Influencer Marketing Emily Baillie & Arienne Parzei Emily Baillie Social Media Instructor, McMaster University & Humber College Advisor, Compass Content Marketing Member, Canadian Marketing Association Hootsuite Global

763 views • 36 slides
Welcome Internet Marketing & Social Media Guest Speaker: Gregory Born Internet marketing

Welcome Internet Marketing & Social Media Guest Speaker: Gregory Born Internet marketing

Welcome Internet Marketing & Social Media Guest Speaker: Gregory Born Internet marketing social media A recent study states that one quarter of the worlds population uses social media. This means that 1,730,000,000 people are posting,

726 views • 15 slides
Social Media How-To Guide Umbrella Marketing TEAM CONTENT What is Social Media? The

Social Media How-To Guide Umbrella Marketing TEAM CONTENT What is Social Media? The

Social Media How-To Guide Umbrella Marketing TEAM CONTENT What is Social Media? The Value of Social Media Popular Social Media Sites Dos and Donts What Content to Share Monitoring Frequency Use

569 views • 22 slides
Eating The Elephant A Practical Guide to Social Media Marketing for Small Businesses

Eating The Elephant A Practical Guide to Social Media Marketing for Small Businesses

Eating The Elephant A Practical Guide to Social Media Marketing for Small Businesses Presented by: Carolyn Higgins President of Fortune Marketing Company Agenda Social Media Marketing whats it all about? Approach to Social

992 views • 39 slides
SOCIAL MEDIA 11/3/16 1 11/3/16 1 SOCIAL MEDIA ADVERISING Allegiant Marketing Group, Inc.

SOCIAL MEDIA 11/3/16 1 11/3/16 1 SOCIAL MEDIA ADVERISING Allegiant Marketing Group, Inc.

SOCIAL MEDIA 11/3/16 1 11/3/16 1 SOCIAL MEDIA ADVERISING Allegiant Marketing Group, Inc. 11/3/16 2 ADVERTISING: MEDIA BUYING Why Social Media Advertising? Often the lowest cost to advertise on Facebook and get results Facebook

647 views • 28 slides
Using Social Media Campaigns for Cause Marketing Presenters: Angela Connelly, Chief Marketing

Using Social Media Campaigns for Cause Marketing Presenters: Angela Connelly, Chief Marketing

Using Social Media Campaigns for Cause Marketing Presenters: Angela Connelly, Chief Marketing Officer Mark Solis, Online Marketing Manager Sara Kiszka, Marketing Coordinator PKD 101 PKD is one of the most common life- threatening genetic

347 views • 24 slides
Social Media & Digital Marketing with Alan Martin Chat Marketing Alan Martin MD &

Social Media & Digital Marketing with Alan Martin Chat Marketing Alan Martin MD &

Social Media & Digital Marketing with Alan Martin Chat Marketing Alan Martin MD & Founder of Chat Marketing Training & Coaching Company Specialising in Social Media and Email Marketing Formerly VisitScotland and Dundee

447 views • 17 slides
Digital Media and Social Marketing Joseph Seychell Manager, ICT & Technologies Agenda

Digital Media and Social Marketing Joseph Seychell Manager, ICT & Technologies Agenda

Digital Media and Social Marketing Joseph Seychell Manager, ICT & Technologies Agenda Digital Marketing vs Social Media Why you need a social media strategy Current and upcoming MCA initiatives FastTrak Malta Cloud Forum

490 views • 15 slides
Social Media Ian Reynolds, Digital Marketing What we do and why we do it E-newsletters and

Social Media Ian Reynolds, Digital Marketing What we do and why we do it E-newsletters and

Social Media Ian Reynolds, Digital Marketing What we do and why we do it E-newsletters and social media To support and promote RHS activities, share our gardening knowledge, and encourage garden/show visits To display the

278 views • 14 slides
Why Marketing to Hispanics with Social Media Works Presented by Social Media Spanish (SMS)

Why Marketing to Hispanics with Social Media Works Presented by Social Media Spanish (SMS)

Why Marketing to Hispanics with Social Media Works Presented by Social Media Spanish (SMS) Presenters: Natasha Pongonis Eric Diaz Content Why Market to Hispanics? What Channels for Marketing to Hispanics? How to Market to Hispanics

774 views • 30 slides
Interactive Media Storytelling, Social Marketing & Young People Mark Grindle ISM Institute

Interactive Media Storytelling, Social Marketing & Young People Mark Grindle ISM Institute

Interactive Media Storytelling, Social Marketing & Young People Mark Grindle ISM Institute for Social Marketing Social Marketing is: concerned with the application of marketing knowledge, concepts and techniques to enhance social

271 views • 8 slides
USING DIGITAL MARKETING TO GROW YOUR FIRM Dan Klein CEO, Sage Marketing AGENDA 1. Social

USING DIGITAL MARKETING TO GROW YOUR FIRM Dan Klein CEO, Sage Marketing AGENDA 1. Social

USING DIGITAL MARKETING TO GROW YOUR FIRM Dan Klein CEO, Sage Marketing AGENDA 1. Social Media Trends 4. Is Your Message Clear? and Omnichannel Model Introduction 5. Decide on Your Content 2. Using Social Media 6. Executing a Social

397 views • 22 slides
Chapter 3 Social, Mobile, and Digital Marketing Today Understand why social media, mobile,

Chapter 3 Social, Mobile, and Digital Marketing Today Understand why social media, mobile,

Chapter 3 Social, Mobile, and Digital Marketing Today Understand why social media, mobile, and digital marketing are important Implementing a social media strategy 2 Technology Evolution End of 2016 Mid-to-late1990s 20072011

637 views • 16 slides
Social Media and Digital Marketing Presented by Baker Marketing Developing an Online Strategy

Social Media and Digital Marketing Presented by Baker Marketing Developing an Online Strategy

Social Media and Digital Marketing Presented by Baker Marketing Developing an Online Strategy Social Media Marketing Workshop Content Strategy & Overview Development Website and eCommerce Tips SEO and Keyword Developing an Online

640 views • 62 slides
Social Media 101 Social Media Marketing Strategies: Community Connection and Content Creation

Social Media 101 Social Media Marketing Strategies: Community Connection and Content Creation

7/24/2015 Social Media 101 Social Media Marketing Strategies: Community Connection and Content Creation Alexa Carey Agenda How to and Why use Social Media Psychology of Sharing and Engagement Content Creation Strategies for

223 views • 20 slides
Social media and safeguarding Ensuring social media is used appropriately and positively Iain

Social media and safeguarding Ensuring social media is used appropriately and positively Iain

Social media and safeguarding Ensuring social media is used appropriately and positively Iain Luxford Media & Marketing Manager, ESCC 15 January, 2019 What we will cover: Social media in East Sussex Why we should use it

472 views • 19 slides

More recommend