SOCIAL MEDIA 11/3/16 1 11/3/16 1 SOCIAL MEDIA ADVERISING - PowerPoint PPT Presentation

SOCIAL MEDIA 11/3/16 1 11/3/16 1

SOCIAL MEDIA ADVERISING Allegiant Marketing Group, Inc. 11/3/16 2

ADVERTISING: MEDIA BUYING Why Social Media Advertising? § Often the lowest cost to advertise on Facebook and get results § Facebook has a user base of over 1 BILLION § More people search for businesses on mobile than desktop § The targeting capabilities of social networks is nearly as strong as Google § Age § Gender § Location § Interests § Behaviors § & more § Full analytics and real time reporting § Managed internally by AMG Team Allegiant Marketing Group, Inc. 11/3/16 3

ADVERTISING: MEDIA BUYING Allegiant Marketing Group, Inc. 11/3/16 4

FACEBOOK, TWITTER & LINKEDIN Allegiant Marketing Group, Inc. 11/3/16 5

ADVERTISING: MEDIA BUYING Facebook: The largest social network. Allegiant Marketing Group, Inc. 11/3/16 6

ADVERTISING: MEDIA BUYING Allegiant Marketing Group, Inc. 11/3/16 7

ADVERTISING: MEDIA BUYING Twitter: Reach tech savvy consumers Allegiant Marketing Group, Inc. 11/3/16 8

ADVERTISING: MEDIA BUYING LinkedIn: Great for B2B Allegiant Marketing Group, Inc. 11/3/16 9

ADVERTISING: MEDIA BUYING Instagram, SnapChat & Other Channel Advertisements § Custom pricing § Contact AMG for possible campaigns Allegiant Marketing Group, Inc. 11/3/16 10

ADVERTISING: MEDIA BUYING Social Media Advertising § Facebook, Twitter and LinkedIn advertising available § Social ads sold based upon objective § CPC § Potential Reach Allegiant Marketing Group, Inc. 11/3/16 11

INFLUENCER MARKETING Allegiant Marketing Group, Inc. 11/3/16 12

ADVERTISING: INFLUENCER MARKETING Why influencer marketing? Critical part of social media (and marketing in general) is influencer marketing. Ads and traditional media still work, but the industry is seeing the greatest ROI by reaching out to industry leaders, bloggers, video bloggers and celebrities to endorse, review or speak about products. Consumers trust recommendations from third parties more often than the brand itself. Allegiant Marketing Group, Inc. 11/3/16 13

ADVERTISING: INFLUENCER MARKTETING Influencer Marketing § Custom Pricing § Custom Strategy § Required: Client Call to Pitch § Blogger Outreach § Video blogger outreach § Influencer research/identification Allegiant Marketing Group, Inc. 11/3/16 14

CONTENT CURATION Allegiant Marketing Group, Inc. 11/3/16 15

COMMUNITY MANAGEMENT: BRAND IDENTITY & CONTENT CURATION Brand Identity & Content Curation: Full scope of social presence § § Allows for us to tie in advertising campaigns: Direct Mail, Shared Coupon Mail, and SEM Website Integration (Key Words – Organic Search) § Helps position the client better for SEO § All content gets approved by client § Designed in mind for medium to large businesses § Perfect for driving continuous website traffic to see current offers and also for getting referral business. Ties in multiple social media vehicles. Allegiant Marketing Group, Inc. 11/3/16 16

REPUTATION MANGEMENT Allegiant Marketing Group, Inc. 11/3/16 17

Allegiant Marketing Group, Inc. 11/3/16 18

DIRECTORY LISTINGS Allegiant Marketing Group, Inc. 11/3/16 19

COMMUNITY MANAGEMENT: DIRECTORY LISTINGS Top 50+ Directory Listings § Survey client to create accurate listing text & descriptions § Collect assets for directories (photos, reviews, testimonials, etc) § Create inventory of existing listings in top directories § Create accounts on client’s behalf in the directories § Claim existing entries for clients and completed verification process § Deliver report and provide logins to each directory Allegiant Marketing Group, Inc. 11/3/16 20

COMMUNITY MANAGEMENT: DIRECTORY LISTINGS Directory Listing + Social Media Starter Kit § Everything on previous slide plus: § Page review, cover photo/profile picture design and brand positioning optimization for 2 social networks § Design elements are allowed 2 revisions max § Training on the basics of using your choice of 2 social networks for brand communications/marketing § A follow-up consultation to give you customized advise for content and growth strategies Allegiant Marketing Group, Inc. 11/3/16 21

DIRECTORY & REP BUNDLES Allegiant Marketing Group, Inc. 11/3/16 22

DIRECTORY & REPUTATION BUNDLE Custom Packaging – Multiple Locations + Multiple Professionals If you’re a large scale business with multiple locations and multiple professionals with individual listings and needs for reputation management, we are happy to build a custom package to meet your individual needs. Package includes per location and/or per professional: § Includes Directory Setup Monthly Reputation Management Report and Call § Allegiant Marketing Group, Inc. 11/3/16 24

SOCIAL MEDIA CONSULTATION Allegiant Marketing Group, Inc. 11/3/16 25

COMMUNITY MANAGEMENT: BRAND IDENTITY & CONTENT CURATION Brand Identity & Content Curation § Minimum of 2 social media channels, max of 4. § Facebook, Twitter, Instagram, LinkedIn § Set-up Fee +3 month commitment Set-up fee covers cost of: § Initial discover calls § Designer discussion § Admin of channels § Audit of current services Per Month Covers § Content curation/posting § Graphic Design § Monthly reporting § Check-ins Allegiant Marketing Group, Inc. 11/3/16 26

BUSINESS PLANNING: CONSULTATION/ AUDIT Social Media Consultation What do you get? § Social review and brand positioning optimization for 2 social networks § Competitive Analysis § Training on basic and advanced features specific to your choice of 2 social networks § Customized strategies for content and growth, all built around your business goals § Analysis of social network data and what it means for your success and ROI § Follow up summary of training, tactics and strategic guidance § Monthly quick-help support (during regular business hours) Allegiant Marketing Group, Inc. 11/3/16 27

BUSINESS PLANNING: BUSINESS STARTER KITS Social Media Starter Kit What do you get? § Page review, cover photo/profile picture design and brand positioning optimization for 2 social accounts § Design elements are allowed 2 revisions max § Training on the basics of using your choice of 2 social networks for brand communication/marketing § A follow-up consultation to give you customized advice for content and growth strategies § How to measure success and ROI § Follow up summary of training, tactics and strategies guidance Allegiant Marketing Group, Inc. 11/3/16 28

BUSINESS PLANNING: REPORTING & INSIGHTS Formal Social Media Monitoring & Reporting Our monthly social reporting provides you with a digital report with key insights on your social marketing effectiveness, including: § Growth and Analytics Reporting § Brand and Content Review/Optimization and Recommendations § Contesting Review (if applicable) § Competitor Review and Analysis Get custom feedback and tailored strategies for: Facebook Twitter Pinterest YouTube Instagram Allegiant Marketing Group, Inc. 11/3/16 29