Influencer marketing is really important in the fashion world
Social media stars are often the default starting point
We wanted to take a fresh look at influencer marketing
Not all influencers are created equal, some have more impact than others
• • • • • • • • More passionate • More knowledgeable • Source: Time Out
Source: EConsultancy The Rise of influencers 2016
5x 3x Passionate Curious 48x 3x Expert Early adopter Source: Time Out
How do you influence makers?
TV RADIO PRINTED NEWSPAPERS PRINTED MAGAZINES
Transactional data + Communication data Motivational segmentation of the customer Indicators + Influences
Introducing our Fashion Week analysis
5,710 25,495 12M 12M Source: 2CV *Reach score = the potential audience of the original author + audience reached via retweets
12 32 1 5 15 22 4 11
18 379 300 181 2 6 26 44 10 17 1 4
Source: TGI
Source: Magazine Networks Australia
Deeper connections routed in expertise deliver better results
• • • •
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