3/10/2019 Disclosures I am currently working with the following companies on sponsored blog content and/or sponsored social media content: How to Actually Make Money • Northeast Beef Promotion Initiative as an RD Blogger or Influencer • Watermelon Promotion Board • Monterey Mushrooms • New England Dairy Council CHRISSY CARROLL,MPH, RD, USAT LEVEL I TRI COACH • NOW Foods P a g e 1 P a g e 2 Perception vs. Reality AD REVENUE P a g e 3 P a g e 4 --Image from someecards AD REVENUE TRAFFIC + FOLLOWING • Heavily dependent on blog traffic • Social following not essential TIME COMMITMENT • Considerable up front to grow 1K-10K PVs 10K-25K PVs 25K+ sessions traffic • Fairly passive to maintain CONSIDERATIONS Beginner Intermediate Advanced 1 2 3 Google AdSense Monumetric Mediavine / AdThrive • Comfort level AD REVENUE • User experience https://www.mediavine.com/ https://www.google.com/adsense • https://www.monumetric.com/ Traffic / money https://www.adthrive.com/ Making money from ads on your website/blog P a g e 5 P a g e 6 1
3/10/2019 SPONSORED CONTENT Tips for Growing Blog Traffic for Ad Revenue WRITE EXCELLENT CONTENT Long- form; “Is this one of the top 10 pieces of content on the internet about this?” FOCUS ON SEO Keyword research; on-page optimization; backlinks PUT TIME IN PINTEREST Vertical images; keyword friendly descriptions P a g e 7 P a g e 8 BLOGGER/INFLUENCER MARKETING: OPPORTUNITY BLOGGER/INFLUENCER MARKETING: CHALLENGES 70 % 40 % 76 % POOR CONNOTATIONS VALUE PURCHASING GROWTH ROI SATURATION 70% of 40% of consumers Influencer marketing 76% of brands By 2020, there “Sell out”, “Brainwashed”, will be a $10 BILLION millennials value have purchased a find determining will be 31.7 “Get a real job”, etc. dollar industry by peer product after seeing ROI challenging. million (+ FYRE Festival) 2020. endorsement. a social media bloggers. recommendation. P a g e 9 P a g e 10 References: https://www.cpcstrategy.com/blog/2018/12/influencer-marketing-statistics/; https://digitalmarketinginstitute.com/en-us/blog/20-influencer-marketing-statistics-that-will-surprise-you; References: https://www.cpcstrategy.com/blog/2018/12/influencer-marketing-statistics/; https://digitalmarketinginstitute.com/en-us/blog/20-influencer-marketing-statistics-that-will-surprise-you https://influencermarketinghub.com/no-fyre-festival-wasnt-an-influencer-marketing-success-and-other-lessons-from-a-disaster/ SPONSORED CONTENT / WORKING WITH BRANDS SPONSORED CONTENT / WORKING WITH BRANDS Blog Posts Brand Ambassador IG Takeover Social Shares Sponsored Video Podcast Sponsors P a g e 11 P a g e 12 2
3/10/2019 SPONSORED CONTENT / WORKING WITH BRANDS SPONSORED CONTENT / WORKING WITH BRANDS P a g e 13 P a g e 14 SPONSORED CONTENT / WORKING WITH BRANDS TRAFFIC + FOLLOWING • Traffic & social following matter – but no hard & fast numbers • Engagement • Niche can be helpful TIME COMMITMENT • Varies • Writing, photography, editing, video, promotion, etc. CONSIDERATIONS • Comfort level SPONSORED CONTENT • Sponsored to non-sponsored ratio • Exclusivity Money paid by brands to promote • Licensing their products/services on your site or social media channels Video Link: https://www.youtube.com/watch?v=NuB42UcGHv0 P a g e 15 P a g e 16 SPONSORED CONTENT / WORKING WITH BRANDS MAKING IT WORK FOR YOU B C A D NETWORKS VS. PITCHING • Opportunities all in • Need to find the right A sk to B enefits to C reativity D iscuss what one spot contacts • Quick applications • Detailed proposals work the brand counts would make • Generally you give up • More control over together it a success more rights contracts • Lower pay • Higher pay P a g e 17 P a g e 18 3
3/10/2019 AFFILIATE MARKETING RD ETHICS + DISCLOSURE • Ethical and legal obligations • Product or compensation • Ad, sponsored, natural language P a g e 19 P a g e 20 AFFILIATE MARKETING TRAFFIC + FOLLOWING • Higher traffic & following can be helpful – but not essential 1 2 3 Amazon Affiliate Networks Individual Affiliate TIME COMMITMENT Programs • Long form posts = more time up • Share-A-Sale • Ultimate Bundles front; passive later • • Awin • Fellow RD Quick social shares = less time up front; need to consistently share • Rakuten programs/services* • Other individual Marketing CONSIDERATIONS • CJ Affiliate programs • What do you already use & AFFILIATE MARKETING promote? • Commission rates • Cookie length Money paid by brands when you drive • the sale of a product on your site or Focus on buyer intent social media channels P a g e 21 P a g e 22 DIGITAL PRODUCTS RD ETHICS + DISCLOSURE • Ethical and legal obligations • Make it clear that it’s an affiliate link • Disclosure before/at link or product discussion P a g e 23 P a g e 24 4
3/10/2019 DIGITAL PRODUCTS DIGITAL PRODUCTS E-Books Membership Site CEU Options Online Courses Printables Meal Plans P a g e 25 P a g e 26 DIGITAL PRODUCTS TRAFFIC + FOLLOWING • Higher traffic & following can be helpful – but not essential • Other site options (RD2RD, Etsy) TIME COMMITMENT • Considerable up front – then mostly passive CONSIDERATIONS • Think about your audience – solve DIGITAL PRODUCTS problems • Decide on type • Pre-sell and/or beta-test Selling your own e-book, course, video series, or other digital product. P a g e 27 P a g e 28 PHYSICAL PRODUCTS PHYSICAL PRODUCTS Food Products T-Shirts & Apparel Print Books Supplements Beauty products Fitness Gear P a g e 29 P a g e 30 5
3/10/2019 FREELANCE SERVICES TRAFFIC + FOLLOWING • Importance varies based on product TIME COMMITMENT • Varies considerably CONSIDERATIONS • Think about your audience PHYSICAL PRODUCTS • Consider various avenues (DIY, FBA, MLM, etc.) Selling your own book, food product, apparel, etc. P a g e 31 P a g e 32 FREELANCE SERVICES FREELANCE SERVICES Freelance articles Food photography CEU Options Social media VA for other RDs Nutrition analysis management P a g e 33 P a g e 34 FREELANCE SERVICES FREELANCE SERVICES P a g e 35 P a g e 36 6
3/10/2019 TRAFFIC + FOLLOWING • Generally not necessary THE WAY TO GET TIME COMMITMENT • Varies – but dollars per STARTED IS TO hour/project QUIT TALKING CONSIDERATIONS AND BEGIN DOING. • Building someone else’s brand vs. FREELANCE SERVICES your own -Walt Disney • Pricing ranges widely – value your RD credential Making money by producing content or managing content for others P a g e 37 P a g e 38 Creating Your Personal Action Plan Stay Connected UNITED STATES OFFICE 1243 Barker Cypress San Francisco, California chrissy@snackinginsneakers.com EUROPE OFFICE WHICH REVENUE STREAM DO YOU WANT TO PURSUE? 13 Ave. Ballarta @chrissytherd Barcelona, Spain Consider comfort level, time to put into this, etc. For more blogging/social tips: SOUTH AMERICA OFFICE buildawellnessblog.com WHAT IS YOUR GOAL, AND WHEN DO YOU WANT IT? 45 Calle Norte Argentina How much revenue would you like to make? Or what partnership/deal would you like to secure? When would you like this to happen? WHAT CAN YOU DO TODAY AS A FIRST STEP? Headquarter What is one action step you can do RIGHT NOW to move you towards this? P a g e 39 P a g e 40 7
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