5 THINGS TO INCLUDE IN YOUR MEDIA KIT and what to do with it to - PowerPoint PPT Presentation

Sep 29, 2023 •240 likes •417 views

5 THINGS TO INCLUDE IN YOUR MEDIA KIT and what to do with it to showcase your big, bad authentic self WHISKYNSUNSHINE.COM // GEEKGIRLDIGITAL.COM WHO IS THIS GIRL? Blogger/Digital influencer Graphic designer/marketer 20 years of

5 THINGS TO INCLUDE IN YOUR MEDIA KIT and what to do with it to showcase your big, bad authentic self WHISKYNSUNSHINE.COM // GEEKGIRLDIGITAL.COM
WHO IS THIS GIRL? • Blogger/Digital influencer • Graphic designer/marketer • 20 years of experience in PR, communications, and marketing for corporations, non-profits, and small businesses • @Whiskynsunshine WHISKYNSUNSHINE.COM // GEEKGIRLDIGITAL.COM
WHAT IS A MEDIA KIT? • “ A media kit is a package of information specifically designed to capture the media ’ s attention. ” • What goes into the media kit is dependent on your objective • 5 essential components to any blogger media kit WHISKYNSUNSHINE.COM // GEEKGIRLDIGITAL.COM
3. STATISTICS • UPVs (Pageviews) • UMVs (Sessions) • Social followers • Demographics • Engagement rate (if high) WHISKYNSUNSHINE.COM // GEEKGIRLDIGITAL.COM
5. CONTACT • Email • Phone number • Address WHISKYNSUNSHINE.COM // GEEKGIRLDIGITAL.COM
NOW MAKE IT WORK FOR YOU Sell yourself. No one else will sell you, so you need to do it. WHISKYNSUNSHINE.COM // GEEKGIRLDIGITAL.COM WHISKYNSUNSHINE.COM // GEEKGIRLDIGITAL.COM
WHAT I CAN DO FOR YOU • Ambassadorships • T witter parties • Campaign management • Reviews/Giveaways • Sponsored posts • Ads • Video creation • Email newsletter • Instagram takeovers WHISKYNSUNSHINE.COM // GEEKGIRLDIGITAL.COM
SIZE MATTERS • One-page vs. two-pages vs. a deck WHISKYNSUNSHINE.COM // GEEKGIRLDIGITAL.COM
GO PRO OR GO HOME • Edit yourself • Spelling, grammar, layout, and tone all matter • Branding matters WHISKYNSUNSHINE.COM // GEEKGIRLDIGITAL.COM
TIPS FOR MEDIA KITS • Don ’ t lie about your stats • Don ’ t ask your designer to put together a media kit with falsified stats • Do update quarterly. Stats change. You want to look your best as you grow. • Do have a rate sheet; do not attach it to your media kit • Do not post your rate sheet online WHISKYNSUNSHINE.COM // GEEKGIRLDIGITAL.COM

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