Destination Gotland
What have I done this far about Tourism as a Freelancer : • • • Experiance/Nature- Tour Organizer/leader Social Media Marketing Consultant • • Content Producer/Influencer Tour Package Design/Promote Based Tourism • • • Fam-trip Project SDG Action Campaign Event Creator manage
What am I going to talk Traveling is about connect the previous about? memories, and meet with an open attitude, interesting people outside of daily life, as for the scenery, it is just a bonus. But !! the point is: “Half the fun in traveling is dreaming up the destination. Part two of this travel micro-moments dives into I-want- Tourism to-get-away moments — the dreaming moments before a trip is planned — and how travel marketers can capitalize on these early moments of inspiration.” Marketing As You may know By analyzing searches, clicks, website visits, and video views while this dreaming mode for for Gotland upcoming travel plans, we can understand how much digital play a role in influencing destinations.
to be More clear here's an example: Source: Google partnered with Luth to analyze the digital activity of its opt-in panel participants during a one-month, live-tracking study. This article details the cross-device clickstream data of one of those participants. Liam is a pseudonym. The participant agreed to the publication of this research for marketing purposes under the condition of anonymity. Liam did not disclose mobile data, so all data is desktop-only.
#Mustsee Gotland • Targetting the right group (Targeted Advertising) • Media Insights • Citation (Views , Repost , Engagement) • Hashtags • regular blogging ( Language ,time schedule and content matters) • Search/Tourist Tendencies & behaivior Analytics • Giving the right people the right experiance & value they want to spend money on
Exp : ( Gotland has it all but doesnt have the right media content & Marketing Globally accessible) • Ecosystem services (supporting, regulating, provisioning, cultural) • Intrinsic values • Relational values • Monetary values • Nature’s Contribution to People? • there are a lot more so etc, comment: think about if this photo is inviting you to go there or is it just so beautiful to post on an instagram page or you prefer it as a wallpaper in background? it could be both but its tricky! differs in people with different memories and background
• Fam-trip • invite International students for producing English content in exchange for discounts on or paid. (Creative Tourism policy by using their perspectives from different countries) • proper hashtags/regular blogging • Targetting backpackers travelors on budget for low seasons (Festivals and events) • invite Gotlanders to contribute (e.g home cooked competitions, Rainbow Gathering in countryside, etc) • packaged yoga tours and training • Geocaching • Defining Pilgrimage trekking trails for Hikers contributing locals for everyone benefits Usually works in Automn ,spring, winter)
At the end Never tell the same story Photos and videos should be Gotlandic unique (As a Brand) so the user will be motivated to chose instead of all the other options and offers. For example Sepehr Latifi was one of the pro freelance photographers in our team and the way he captures a destination for commercial use Every image captures an element not seen in any other body of work. "I've never seen it like that before", is a common expression by many costumers that we had. so these were the projects that I have done with my team for destinations in different countries. there are more details for each and more projects to describe in case someone is intrested to hear more
Gotland has a lot to tell ,just needs a good story teller People are not going out to travel, Sitting quietly thinking is also a trip, Anything that explores, pursues, and touches those unknowable situations, Whether it is terroir or spiritual, It is a kind of travel. and Gotland gives people that opportunity if you can make them to stay!
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