The New Emergence of Social Media Marketing and Customer Empowerment
About Me . •One of the first employees (#6!) at Mashable •Author of the widely popular social media marketing book, The New Community Rules: Marketing on the Social Web •Director of Business Development at AddShoppers
The Evolution of Social Media . 2006 2009 2011-2014 social media was just digg started to fall objectives were unclear, social media consultants growing in popularity fired, algorithms penalized marketers without $ investment 2007 2010 marketers needed to marketers saw social media as a stomping diversify their promotional activities, ground rife with potential for promotional activity turning to Facebook and Twitter
Conclusion . Social Media Marketing in its original form is dead
Today . Social media is a very big part of everyone’s daily lives.
Each social network is used differently . Professional networks Personal networks Bitchfest networks LinkedIn all of them! (and Facebook Instagram especially Twitter) Instagram Pinterest Pinterest Twitter Twitter
This doesn’t work .
But for this guy .
This does .
My mantra . Customer service is the intersection between service, sales, and marketing. If you give someone a direct relationship through one on one assistance, you are marketing better than ever before. Today, that’s your sales vehicle.
Social Media Marketing has never been a .
Social Media Marketing is customer empowerment . • Listening • Humanizing the brand • Being informal and fun! • It not only shows me as a customer that I’m being appreciated as being like them, it reminds me that they’re just like me.
Promotion works with a cohesive marketing strategy. •Search engine optimization •Pay per click marketing •Social media marketing •Video marketing •Content marketing •Email marketing •Offline marketing
My tools of choice. •HootSuite •Mention •AddShoppers •Thick skin •A smile ☺
What to watch for. •Your brand •Your competitors •Your products •News related to your space
#SocialROI Report. •2013 data analysis of over 10k merchants, 1.2 billion pageviews from 212M unique shoppers •Average social order is $143.46 Each share is worth: Conversion Rate: Clicks per share: Email $12.10 7.02% .35 Google+ $5.08 3.14% .19 Facebook $3.58 3.09% .71 Pinterest $0.87 0.51% .78 Twitter $0.85 0.69% .96
#SocialROI Report: Findings. •Social media revenue can be more accurately attributed by tracking users in a 30 day window, not immediately after the last click •Social network effectiveness are category/vertical specific (see addshoppers.com/stats) •Social media sharing is a soft sell - but will increase ROI!
About AddShoppers. Advisors Co-Founders Jon West , Co-Founder Erik Matlick First company was #4 fastest growing Investor in Fetchback, Chango, Tynt retailer in US, 8+ years eCom experience Geoff Judge Chad Ledford , Co-Founder Co-Founder of 24/7 Media (WPP), Partner at 3x Entrepreneur, 8+ years eCom iNovia Capital, investor in Collective experience Chad Little Co-Founder of Fetchback 20+ employees ● Founded 2011, in NY and NC ● ● 10,000+ active merchants Chris Williams Data provider for Internet Retailer and ● Former global CTO at Muzak, Partner at Business Insider Clairvoyant Ventures Default social integration for NCR ●
10,000+ merchants worldwide .
We empower online merchants with a suite of plug & play apps to help them grow. . Tools that measure social Social capabilities to .enhance. Social campaigns to grow. interactions revenue your online presence Social Analytics Sharing Buttons Social Rewards Identify influencers Product sharing buttons Incentivize sharing ROI Tracking Discovery Wall Smart Retargeting Measure social actions Embeddable trending products Reach in-market customers Social Login Facebook Retargeting Login with social accounts Reach shoppers on Facebook Purchase Sharing Smart Offers Share products at checkout Convert more customers instantly Refer-A-Friend Increase sharing
Want more customers? AddShoppers. @tamar tamar@addshoppers.com
Recommend
More recommend
