SOCIAL MEDIA MARKETING IN THE TIME OF COVID-19 Presented by Sweeney Mae @maedaymarketinginc
FOCUS: How to create content during the pandemic. How to design the content to communicate real struggles but keep a positive tone. How to communicate to your stakeholders that you are there for the people you serve.
Be sensitive. Avoid coming off as exploitative. Don't heighten the fear, instead increase strength and hope. When in doubt, better to be serious than sorry. If you're used to witty conversational tone, make sure it does not come off as insensitive. CONTENT Be positive, helpful, and inspirational. Concentrate on MESSAGE how you want people to feel after reading your post. GOALS Provide value to your target audience. Concentrate on contribution versus conversion.
Non - negative keywords We're in this together. Stay in. Stay safe. Thank you to front liners. Let's flatten the curve. Safer at home. Boost your immunity. Social Distancing.
Negative and borderline negative keywords Spreading germs Contagious Disease Viral Disease Infectious Death Rates Killer Keep your distance
CONTENT IDEAS FOR YOUR SOCIAL MEDIA PAGES
1. SHARE THE ADJUSTMENTS YOUR ORGANIZATION HAD TO MAKE DURING THE PANDEMIC. a. Issue an official letter from your leader - Break this into multiple posts and feature key quotes b. Create a Video message to your stakeholders c. Write a Blog/Article d. Don’t be afraid to be repetitive. Important information should be posted 4-5 different times or ways.
Issue an official message from your president or CEO
2. SHARE STORIES OF CHALLENGES AND HOW YOU ARE OVERCOMING THEM? a. Did you have to close your location? How is that affecting you, your staff, and the people you’re helping? b. Did you have to furlough employees for the time being? c. Are you an essential service and constantly exposed d. Did you apply for the stimulus package loans and how do you plan to spend this?
On March 21st, we had to close our location to comply with the "Safer at Home" mandate. We miss our volunteers and our clients. We miss being able to make a difference the way we have been used to but we now have to adjust to the current and new normal. We want to thank our employees who have continuously been working around the clock to make adjustments to be able to continue to serve our community. Since we had to temporarily close, we have been able to help an average of 20-25 families per week with food donations and health resources. Your donations and support has continued to help us help others. We will always be in this together! For more information on how you can contribute with us, click the link below!
3. SHARE ANY EFFORTS YOU'RE MAKING TO HELP OTHERS IN THIS TIME OF NEED a. Call to action – how can your donors help you? b. If donors donate money, how will it be spent? c. If donors donate resources (masks, food, etc) how will it be utilized?
4. HOW HAS YOUR ORGANIZATION TRANSITION INTO WORK FROM HOME? a. How are you accomplishing your goals while working from home? b. Plenty of people are working from home, share your challenges or your tips! c. Share photos of yourself or employees working from home. You'd be surprised at how 'relatable' the struggles are!
5. ARE THERE ANY CHALLENGES, ACTIVITIES, OR DIY THAT YOU CAN PROMPT YOUR FOLLOWERS TO DO WHILE AT HOME? a. Clean up and gather donations b. Make masks? c. Teach your followers how to organize their closet or pantry and have them donate the things they don’t need to your organization. d. Make quarantine fun!
6. CREATE AN AD WITH YOUR BRANDING OR PHOTOS FROM YOUR TEAM THAT IS RELEVANT TO THE TIMES: a. How to stay safe. b. How to survive staying home. c. How to respect people’s spaces at home. d. Thanking the front liners. e. How to boost immunity.
7. SHARE HOW YOUR ORGANIZATION IS PLANNING TO RISE ABOVE THIS CHALLENGING TIMES a. Sanitizing your facilities b. Working remotely c. Practicing social distancing
"We are happy to announce and share that we have just completed a thorough sanitation process for our facility and although our location is not open for the public, we have taken this necessary steps to keep our small staff safe."
8. WHAT UPCOMING EVENTS OR PROGRAMS DO YOU NEED TO PROMOTE? a. Will it transition to a virtual event? b. What changes are you going to make to adjust the event or program? c. If you're unsure of how you need to adjust, you can be honest about that, too!
9. SHARE INSPIRATIONAL QUOTES AND MESSAGES. a. Share quotes or videos b. Share recovery rates. c. Share messages of hope and strength
COLLABORATION SKILLS Presentations are tools that can be used as lectures, reports, and more. It serves a variety of purposes, making presentations powerful tools for convincing and teaching.
10. SHARE ACCURATE COVID19 RESOURCES AND INFORMATION a. Be the source of correct information for your followers. b. Don’t assume they know the information you are sharing. So many people aren’t keeping up. c. Share the information in a more positive tone and don’t heighten the fear. d. Collect information in your neighborhood or for the area you are serving: grocery store hours for seniors, food banks, food giveaways and more.
Let's connect on Instagram: @maedaymarketinginc "The best way to be there for others is to inspire positivity ." - Sweeney Mae
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