ORGANIC NATURAL COLORS Organic Hair Color and Hair Care � for the discerning health conscious ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Sabire Kaya founded eco–friendly ONC out of her passion for using healthier organic products. Sabire’s tenacity and innovation helped grow ONC to become a leading brand in organic beauty products now spanning three continents. ONC’s ethos is product innovation, quality, 360° communications, and in-depth training to deliver high-end products and services. ONC has a proven record of accomplishment with its primary customer – the hair salon. ONC audit for best manufacturing practice, responsible environmental policies and actively seeks to reduce its carbon footprint.
Traditional hair color contains toxic chemicals. Clients are becoming allergic to color more often – and colorists, stylists and staff are also suffering due to long-term exposure. “ … Today organic products are everything and an advance in professional hair color and care is long overdue. “ ONC promotes goods that will challenge salons and distributors to view professional lines of organic color and care products differently… – Eric Kaya, President ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Contents Organic Market Consumer Behavior / Certification The Youth Are Leading Opportunities For Salons ONC University Facebook Target Demographics Example Social Media Campaigns Products: Artofcolor Artofcare Range Press Releases Distribution Contract Price List ¡ ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552 ¡
Organic Market The organic market has grown from: $3.6 billion in 1997 to… $35 billion in 2013 to… $43 Billion in 2015!
Growing consumer concern about chemicals in cosmetics Demand for organic foods percolating to non-foods Cosmetics are the fastest growing non-food sector General rise in ethical consumerism Growing demand from spas and salons
Consumer Behavior How important is it to you to avoid synthetic chemicals when buying natural and organic cosmetics? Neither Very important Not Not at all Total Sample Important important nor un- important important important No % % % % % % Total 100 100 53 37 9 1 0 90% of consumers say it is either very important or important to avoid synthetic chemicals when buying natural and organic cosmetics. ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Certification When buying natural and organic natural care products, do you look for any symbols and logos? Total Sample Yes No 2007 89 100 33 67 2014 100 100 43 57 Increasingly consumers are looking for symbols and logos when they buy natural and organic natural care products. ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
The Youth Are Leading ONC have captured the health conscious younger generation. Organic consumers are a m o r e s o p h i s t i c a t e d , discerning market. Health conscious people will color their hair more often, given their reluctance was the chemical damage to their hair and body. This can now be less of a concern. Organic salon businesses a r e g r o w i n g . M o r e Organic services can be more profitable charging companies are extending plus 12% – 16%. Salons are actively looking for their market share by integrating the organic suppliers and distributors to service this niche. model. ¡ ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
� Opportunities For Salons Clients are more eager to increase salon visits if itchy scalps, toxic fumes, and other hazards can be avoided. Average product cost represents only 10% of overall service fees. 78% of US adults say they would prefer, (and pay a reasonable premium for), natural or organic services. Only 15% of salons provide The organic salon Organic salon clients these services. segment has been are: growing at 16.7% The organic beauty industry Less price sensitive • year-on-year for the has been growing at 15% Loyal to their salons • for the last 15 years. last three years. Provide client referrals • ¡ � ¡ ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
ONC UNIVERSITY
ONC University (Example Modules) QUINOAPLEX R 3 Application h#ps://youtu.be/rhOQ-‑aRieXg ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡( 5.25) QUINOAPLEX R 3 Bleaching Formula h#ps://youtu.be/w_8p4BeJjAk ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡( 2.21) BLONDEX – QUINOAPLEX R 3 Application To Roots h#ps://youtu.be/iE2j490UPAc ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡( 7.51) QUINOAPLEX R 3 Curl Defining Formula h#ps://youtu.be/6S4-‑HmD0hLU ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡( 2.01) QUINOAPLEX R 3 Oil Reduction Formula h#ps://youtu.be/PTtzxwIBNZM ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡( 2.00) BLONDEX Application h#ps://youtu.be/mhlvkueVFhM ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡( 6.33) ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
QUINOAPLEX R 3 Application ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
QUINOAPLEX R 3 Bleaching Formula ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
BLONDEX – QUINOAPLEX R 3 Roots ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
QUINOAPLEX R 3 Curl Defining Formula ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
QUINOAPLEX R 3 Oil Reduction Formula ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
BLONDEX Application ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
FACEBOOK TARGET DEMOGRAPHICS
Facebook: Hair Care ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Facebook: Cancer Research, Health Care ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Facebook: Beauty Salons, Hair And Beauty ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Facebook: Natural Hair Care, Natural Hair Color, Organic Products ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Facebook: Hair Coloring, Hair Stylist ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
EXAMPLE SOCIAL MEDIA CAMPAIGNS
Generic Social Media: Twitter / Instagram ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Generic Social Media: Facebook ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Generic Social Media: Facebook ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Targeted Social Media: All Mediums ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Targeted Social Media: All Mediums ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Targeted Social Media: All Mediums ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Targeted Social Media: All Mediums ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Targeted Social Media: All Mediums ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Targeted Social Media: All Mediums ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
PRODUCTS Organic Hair Color that works! A bleach that blondes while strengthening your hair The only all natural re-bonder proven to work better than the leading chemical brand
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Products ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Thermal Heat Cap ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Brochures ¡ ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
C LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
PRESS RELEASES
Press Releases ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Distribution Contract ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Price List ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Contact ¡ Eric Kaya President Mobile: 310 430 6552 Skype: ekaya33 ekaya@oncorganic.com Web: oncartofcolor.com THANK YOU JOIN US IN PROMOTING HEALTHIER HAIR ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
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