NOTES: ORGANIC MARKET IS BOOMING, INCREASE OF ORGANIC FARMLAND RECENT - PowerPoint PPT Presentation

NOTES: ORGANIC MARKET IS BOOMING, INCREASE OF ORGANIC FARMLAND RECENT YEARS

NOTES: ORGANIC MARKET IS BOOMING, INCREASE OF ORGANIC SALES IN RETAIL

NOTES: ORGANIC MARKET IS BOOMING, HIGH VALUE IN ORGANIC SALES

NOTES: CONSUMERS OF ORGANIC PRODUCTS, HAVE DIFFERENT MOTIVES TO BUY ORGANIC, WHAT IS IMPORTANT AND WHAT SATISFIES A CONSUMER?

Millennials and Generation Z want to do good for the planet and for the future and they are proud of it! It's all about PURPOSE, they want to be part of the solution.

NOTES: ORGANIC ALSO CONTRIBUTES TO ACHIEVING SDG'S, EOSTA HAS A INTERESTING REPORT (DOWNLOAD) ON THEIR WEBSITE ABOUT THIS TOPIC.

NOTES: RIJK ZWAAN STARTED WITH BREEDING FOR ORGANIC IN 1992. MOVING TOWARS A SUSTAINABLE WAY OF GROWING AND CONSUMING, GOOD FOR THE PLANET. AND IT ENABLES OUR PAY-OFF SHARING A HEALTHY FUTURE

NOTES: WE STARTED WITH OUR MAIN CONVENTIONAL PRODUCTS: ORGANIC TRUSS TOMATOES, LONG CUCUMBERS, LETTUCE AND PEPPERS. THIS RANGE HAS INCREASED A LOT SENCE THEN.

NOTES: LIKE THE ORGANIC VERSION OF OUR BRANDS SALANOVA, SWEET PALERMO AND MY CUBIES. AND OUR CONSUMER PLATFORM LOVE MY SALAD ALSO HIGHLGHTS ORGANIC VEGETABLES

AND our 'only for organic concepts' For example beautiful Tasty Tiger. Promoted in retail as THE organic aubergine: looking different from the conventional aubergine and full of flavour.

NOTES: OUR NEWEST PRODUCT, GREEN STRIPED AUBERGINE, FIRM AND SMOOTH FLESH AND FULL OF FLAVOUR. AND ONLY AVAILABLE FOR ORGANIC MARKET.

Another example: 'Little & Fresh' concept, small vegetables for smaller households, so less waste, organic and no packaging. Good example of partnership in the chain together with producers, Greenery and Jumbo supermarket.

Rijk Zwaan’s varieties are selected for organic cultivation on resistances, robustness, good yield and quality product, good shelflife and flavour.

NOTES: EXAMPLE OF SELECTION FOR BREMIA RESISTANCE IN LETTUCE.

NOTES: PERSONAL ADVICE ON ORGANIC VEGETABLE PRODUCTION BY OUR EXPERTS AND ACCESS TO OUR INTERNATIONAL ORGANIC NETWORK

Like finding partners to come up with solutions for plastic packaging. Here we are testing our dark skin cucumbers with natural branding.

Or this box for snack cucumbers made of plant waste, like stems and leaves

NEW organic website With stories of customers, market trends and our organic assortment

NOTES:THIS IS OUR RETAIL CENTER IN BERLIN, WHERE OUR NEW PRODUCTS AND BRANDS ARE EXHIBITED, INCLUDING OUR ORGANIC CONCEPTS. CONTACT FOR A VISIT.

LET'S STAY IN TOUCH! TWITTER LINKEDIN @ORGANICSRZ LINKEDIN/RIJKZWAAN WWW.ORGANIC.RIJKZWAAN.COM