On One Sm e Smal all l St Step ep A Day of Outdoor Arts in Coventry #OAUK19
Ma Makin ing g Th The Cas e Case 1 e 1 OutdoorArtsUK & Alan Richardson Surge
More info: th thea eaud udien ienceag ceagency. ency.org org Outdoor Arts Audience Agency Report Fea eatur ture: e: Attracting audiences other artforms cannot reach Ca Case e in n Poi oint: nt: Without Walls Associate Touring Network In Inter erna nati tional onal Agent: ent: Outdoor Arts above & beyond audience development
On One Sm e Smal all l St Step ep A Day of Outdoor Arts in Coventry #OAUK19
Ma Maki king ng Th The Cas e Case 2 e 2 Ajay Chhabra
Mela (n) Sanskrit “to meet” “to gather” “to blend”
Mela clearly means something to many thousands of people and we are “So what’s keen to understand what that is all the fuss Melas about?” highlight the delights and challenges of our shared cultural identity, Melas are a welcoming place in which different ethnic and cultural communities can come together
We make Mela audiences Visible Capture Mela data Make and commission incredible shows for families and communities
Mela Partnership works with artists, arts organisations, arts centres, CPP’s, local authorities, volunteers, local businesses, schools, colleges, families and communities
Over 30 years 500,000 people annually attend, for many of whom the Mela may be the only arts event they visit
THE SPREAD OF NEWCASTLE PENRITH MIDDLESBROUGH OUR NETWORK BRADFORD PRESTON BLACKBURN HULL THROUGHOUT MANCHESTER SANDWELL & BIRMINGHAM COVENTRY THE UK LUTON LONDON GRAVESHAM CRAWLEY TUNBRIDGE WELLS BOURNEMOUTH SOUTHAMPTON
71% 71% OF AUDIENCES ARE AGED 16-44
553 553 PROFESSIONAL ARTISTS PERFORMED
317 317 COMMUNITY GROUPS TOOK PART
561 561 INTEGENERATIONAL VOLUNTEERS TOOK PART
Mela Partnership social media campaign reached 997k 997k people
9 Presented productions with 28 performances
69% 69% OF ATTENDERS WERE FROM BAME BACKGROUNDS
67% 67% ATTENDED JUST 1 ARTS EVENT OVER THE PAST YEAR – THE LOCAL MELA
More info: nu nutk tkhut hut.co.u .co.uk
On One Sm e Smal all l St Step ep A Day of Outdoor Arts in Coventry #OAUK19
Ma Makin ing g Th The Cas e Case 3 e 3 Graham Callister Birmingham Hippodrome
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Overview • Funded by ACE since 2015 • Managed by FESTIVAL.ORG • International outdoor arts experiences coupled with targeted engagement activities • By 2018 over 180,000+ people have benefitted from the programme in some of the least arts-engaged areas in the country
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Im Impact - Qualitative Audiences, participants and stakeholders frequently reference: • A transformation of people’s perceptions of the places in which they live and work • Enhanced feelings of pride that their town or city is hosting an international arts event • A greater understanding of people from different cultures
Im Impact – Qualitative
Im Impact – Quantitative* 15 9,853 productions, participants, 45 171,081 performances audiences 78% felt 45% low arts pride in engagers local area (17% Nat) *2015 - 2018 figures
Case Study Summer in Southside - Birmingham Hippodrome • In 2018 French artist Olivier Grossetete commissioned to create a giant cardboard Chinese Arch located in the city’s China Town • Project built on several previous outdoor arts projects engaging local Chinese community • 21 box-building workshops were delivered in a local Chinese restaurant venue, Huan Gate, with over 400 participants drawn from Chinese community, Open Theatre, BOA, local schools, Hipp staff, patrons & volunteers • Further 1,500 participants helped raise the arch which was enjoyed by festival audiences in excess of 5,000+
April Hansson +1 23 987 6554 april@www.proseware.com www.proseware.com
More info: fe fest stiva ival.org l.org/gl /global obal-stre streets ets
On One Sm e Smal all l St Step ep A Day of Outdoor Arts in Coventry #OAUK19
Th The S e Story ory of of a Sho a Show Jane Hytch | Claire Maddocks | Lou Lomas | Orit Azaz
Click to watch Bridge - Three Amazing Days In Coventry :
Martin Sutherland
One Small Step A Day of Outdoor Arts in Coventry #OAUK19
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