MAIN STREET…the Movie
THE DIRECTOR – WHAT’S IT TAKE? Adult Cat Herder Playground Monitor Town Mayor and Police Give credit elsewhere Accept all the blame Learn the art of the apology
THE TIN MAN, SCARECROW, COWARDLY LION AND THE TOWN WITCH…a/k/a THE BOARD • All volunteers are 5 years old. • Communication is #1. • Engagement is #1. • Match their talents with your need. • Make the rules – the bylaws. • Diplomacy in the face of adversity. • Give everybody a trophy. How to Win Friends and Influence People, Dale Carnegie
FIND THE COURAGE TO LEAD • You’re only new for a little while • Arm yourself first with knowledge • Organize your corporate documents • If you don’t understand your budget, GET HELP NOW. It’s the DNA of your organization and rules everything you do. • Keep your stakeholders happy (pssst…they give you money)
THE MERCHANTS • What does Main Street owe the merchants? • People can be rude. • You are not obligated to accept rude behavior.
ADVOCACY—THE POWER OF GREAT SHOES • What—exactly—is your job, besides everything? • Serve your board • Advocate for your program • Represent your organization at city hall and other venues/civic groups • More heads are better than one-- coalitions • Advocate for YOURSELF, too. “YOU’VE ALWAYS HAD THE POWER.”
MEAN (OR ANGRY) PEOPLE • You are not responsible for someone else’s reaction. • A lack of boundaries invites a lack of respect. • Givers need to set limits because takers rarely do. • You don’t have to be nice to people who aren’t nice to you. • Always trust your gut about someone. • Gavin de Becker found indicators that predicted possible violence or harm. The Gift of Fear , Gavin de Becker
PR—FIND THE MAGIC IN THE MUNDANE • Free publicity—use the media • Not my circus, not my monkeys – learn which fights are yours and which aren’t. • Keep a press list www.google.com/alerts#
ASK FOR HELP …from everyone; don’t assume they can’t help you; everybody knows something “2 things”
Lisa Packard, Executive Director EAU GALLIE ARTS DISTRICT MAIN STREET PO Box 360564 Melbourne FL 32935 (321) 574-2737 ofc (321) 543-0638 cell info@eaugalliearts.com Eaugalliearts.com
Presentation Notes
MAIN STREET: THE MOVIE WHY MOVIE FORMAT? – Because we have everything it takes for a good movie -- plot, characters, antagonists, protagonists, town people, comedy, drama, tragedy, centered around a main event. THE DIRECTOR – WHAT’S IT TAKE? Vision | Cat Herder | Playground Monitor | Mayor & Cop Grant credit elsewhere and accept the blame for everything Do learn the art of a good apology. Do it fast and offer amends. THE TIN MAN, SCARECROW, COWARDLY LION AND THE TOWN WITCH…a/k/a THE BOARD All volunteers are mentally five years old. • Clear communication is #1. • Engagement is #1. • Match their talents with your need. • Make the rules – the bylaws. • Diplomacy in the face of adversity. • Give everybody a trophy or send thank you notes often • How to Win Friends and Influence People, Dale Carnegie FIND THE COURAGE TO LEAD Arm yourself first with knowledge by organizing your corporate documents; read old • minutes Get to know the players and learn who can help and how • If you don’t understand your budget, GET HELP NOW. It’s the DNA of your organization • and rules everything you do. Keep your stakeholders happy (pssst…they give you money) •
THE MERCHANTS What does Main Street owe the merchants? • I see the job of main street as raising everyone’s boat, but merchants are usually • focused on only themselves. It’s our job to bring attention and boots to the ground. It’s their job to reach out • and bring them inside their own store. All you can really expect of merchants is to be OPEN during an event. • Don’t assume merchants are good business people. • Assume they will blame you for their lack of marketing skills. They see it as your • job. Find alternative ways to give them perks other than events? (ex: featured • article/advertisement/social media) ADVOCACY – THE POWER OF GREAT SHOES What—exactly—is your job, besides everything? • Serve your board | Advocate for your program—tell your story • Represent your organization everywhere • More heads are better than one—build useful coalitions • Advocate for YOURSELF, too. • • Create your own work plan for what you want to accomplish; • Keep a list of your own accomplishments and press you generated for review time MEAN OR SCARY/ANGRY PEOPLE We’re raised to be “polite” and are caught off guard when someone else isn’t polite. You are not responsible for someone else’s reaction. • You don’t have to be nice to people who aren’t nice to you. • Always trust your gut/vibe/sixth sense. Read The Gift of Fear by Gavin de Becker, • a security guy. “I think I’m going to press pause on this conversation and let’s reconnect another time.” PR – FIND THE MAGIC IN THE MUNDANE Ask for free publicity—use the media; build a database (send releases on T/W; never • Fridays); create your own stories and pitch them Not my circus, not my monkeys – learn which fights are yours and which aren’t. • Keep a press list (grants) • www.google.com/alerts# • ASK FOR HELP FROM EVERYBODY Asking for help is seen as a sign of weakness | be aware of your own biases
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