FOX NEWS ELECTION DAY COVERAGE DELIVERS UNPARALLELED REACH & - PowerPoint PPT Presentation

ELECTION 2020: PROVEN TO WIN FOX NEWS ELECTION DAY COVERAGE DELIVERS UNPARALLELED REACH & MASSIVE SCALE FORYOUR BRAND CONSISTENTLY BEATING COMPETITION: BEATING OUT THE COMPETITION BY 5% 11.4 MM ELECTION NIGHT 2016 MIDTERMS 2018 7.8 MM 10.6 MM 5.1 MM 9.1 MM 5.7 MM 8.0 MM 5.3 MM 7.1 MM 3.9 MM 5.0 MM 4.7 MM Source: Nielsen Media Research, 11/8/16 Election Coverage: Broadcast + Cable News Live+SD; Nielsen Media Research, 11/6/18 Mid-Term Coverage: ABC, CBS, NBC, FNC, CNN & MSNBC 8-11pm – P2+ Live SD AA (000); SEEHER SHEFRONT 2

A VALUABLE CROSS-PARTY AUDIENCE WITH A RACE THAT’S UP FOR GRABS, FOX NEWS REACHES MORE INDEPENDENT VOTERS DELIVERS THE HIGHEST NUMBER LINEAR ADULTS 18+ OF INDEPENDENT VOTERS 848 32% 552 555 47% Middle of the Road/ Undecided Republican 366 340 254 21% Democratic TOTAL DAY PRIME M-F/6A-6A M-F/7P-12A ADULTS 18+ (000s) 3 Source: MRI Doublebase 2019 – Base: A18+ & Nielsen/MRI Fusion, 9/30/19-3/29/20.

ATTRACTIVE AUDIENCE SEGMENTS: CORE AUDIENCE GROWTH DRIVEN BY UPSCALE & EDUCATED VIEWERS TOTAL DAY M-Su/6A-6A Demo: A18-34 Demo: A35+ +51% +58% +55% FNC vs. YAGO +43% FNC vs. YAGO +42% FNC vs. YAGO +46% FNC vs. YAGO FNC vs. YAGO FNC vs. YAGO Composite HHLD Income = HOH Education = Composite HHLD Income = HOH Education = Proj (000) $100,000+ 4+ Years College Proj (000) $100,000+ 4+ Years College Proj (000) Proj (000) Proj (000) Proj (000) 4 Source: Nielsen, 12/30/2019 - 07/12/2020 (2020td) vs. 12/31/2018 - 07/14/2019 (2019td)

COAST-TO-COAST COVERAGE WITH GROWTH IN KEY SWING STATES 60% U.S. Population Outside of the Coasts 65% Percentage of Audience From Areas Outside of the Coasts REGIONAL GROWTH: Momentum in Key Swing States 55% FOX NEWS CHANNEL YOY GROWTH % Southeast Southwest East Central West Central 53% +28% +43% +36% +50% 5 Source: Nielsen, P18+ Regional Breaks 12/30/2019 - 07/12/2020 (2020td) vs. 12/31/2018 - 07/14/2019 (2019td)

FOX NEWS MEDIA DRAWS ACTIVE VOTERS A18+ Index Voting Frequency National Elections Always 121 135 119 127 Statewide Elections Always 127 153 123 135 Local Elections Always 132 154 119 128 6 Source: 2019 Fall MRI A18+, TV: Watched 1+ Hours in Past 7 Days, Digital: Websites visited or apps used in the last 30 days