Your Central Coast News Source
Your Central Coast News Source • With over 27 hours of local news each week, KION News Channel 5/46 is t ruly your Central Coast Spencer Amanda Matt news source in the Tri-County area. • KION is committed to our community and viewers in delivering the best local news in Barry Dann Jason the marketplace. Award Winning News Team • KION is not only committed to local news, but to bringing the viewer quality programming such as “CBS This Morning, ” “The Big Bang Theory” and “60 Minutes.”
Your Central Coast News Source The #1 Local Spanish Newscast* on the Central Coast - 6pm & 11pm Catch All Of the Local News On The Central Coast At 10pm CW PROGRAMMING
Your Central Coast News Source The #1 Local Spanish Newscast* on the Central Coast - 6pm & 11pm TELEMUNDO PROGRAMMING
The Power of Four Consistent and accurate news and weather coverage keeps viewers constantly returning to KION News Channel 5/46 , your Central Coast News Source. KMUV Telemundo23 is the Central Coast’s premier local Spanish station targeting the growing Hispanic population. The CW Television Network is hip, trendy, and fun! The primary audience is 25-54 and young families. KION546.com is the website where you will find continuous updates on news and weather with over 2 million page views per month. Any combination of these outlets expands your reach in order to increase the frequency of your message. Only KION News Channel 5/46 can offer four diverse and consistent audiences for you to target .
Your Central Coast News Source Target Hispanics 25-54 Target Adults 25-54 Target Adults 35+ We’ve got the strategies to identify and reach your future customers. Target Adults 21+
CBS Primetime Viewer Profile Gender: % COMP Household Income: % COMP Race/Ethnicity: % COMP Female 51% < $40K 32% White 81% Male 49% $40K+ 68% Black 13% $50K+ 60% Other 7% Age Breakout: % COMP $75K+ 42% Hispanic 5% <18 4% $100K+ 27% Asian 3% 18-34 7% $125K+ 17% 35-49 14% $150K+ 7% Education: % COMP 50-64 35% Graduated HS (4 Years) 27% 65+ 39% Employment: % COMP Some College (1-3 Years) 35% 18-49 22% Blue Collar 30% Graduated College+ 31% 25-54 29% White Collar 43% Works Outside of Home 81% Technology: % COMP Territory: % COMP PC Access with Internet at Home 79% East Central 14% County Size: % COMP Has a DVR 59% Northeast 20% A 32% Has a SmartPhone 83% Southeast 21% B 33% Has a Tablet 62% Southwest 12% C & D 15% Video Game Owner 33% West Central 18% Pacific 14% HH Size: % COMP TV Sets: % COMP Central 33% 1 40% 4+ 39% 2 15% 3 18% Distribution: % COMP HH Own/Rent: % COMP 4+ 79% Broadcast OTA 14% Own 72% Has Cable 86% Rent 26% Broadband Only 0.3% Owns 2nd Home 4% Children: % COMP HH W/ Children 3% Upper Demos: % COMP Vehicles: % COMP HH W/ Children Age <2 5% $125K+ & College 15% Owns a Car 62% HH W/ Children Age 2-5 8% $125K+ POM 8% Owns 2+ Cars 19% HH W/ Children Age 6-11 27% $125K+ & Children 5% Source: Nielsen Co. NTVToolbox, NPM. 2017-18 Broadcast Season to date thru 11 /1/17. Broadcast Prime. Based on HH THO; M/F Break based on HOH. Age Break based on P2+. Live+SD.
Covering the Central Coast Television reaches over 220,000 Households in the Tri-County Area. County Est. TV HHs Monterey 118,580 San Benito 16,310 Santa Cruz 87,020 An average campaign on KION will reachover 130,000 local KION COVERAGE households. Source: Nielsen 2016 July Book
Expand Your Presence with Digital Marketing A wide variety of placement options are available to customize your media mix and enhance your marketing plan: • 2 million plus impressions monthly! Digital Display opportunities: • Visitors are actively consuming the fresh news Placements within or around news content offer content on KION546.com and our mobile app. Your visibility with the added benefit of direct “click” placement will offer your message visibility as well links that bring the user straight to your website. provide a link to your website. Options include: Banners, Hovers, Pencil Pushdowns, Mobile Banners, Rich Media, Pre- Roll Video Non traditional Opportunities can offer large audiences and specific categories: - Online Content Sponsorships - Contests - Native Content Further options that drill down to your exact customer include: - Email campaigns - Targeted Online Display and Video
When you want to market to Hispanics TELEMUNDO IS #1!* EVEN STRONGER PRIME TIME STRONG LOCAL NEWS • • 7-11P 6-6:30P A 25-54 (7-11P) A 25-54 (6-6:30P) 5 5 4.3 3.8 3.5 3.1 3.1 2.2 0.2 0.1 0 0 0 0 Telemundo Univision Uno Mas Estrella Azteca Telemundo Univision Uno Mas Estrella Azteca *Nielsen TV report May 2017, Adults 25-54 Hispanic Households in Salinas zip code group
Monterey/Salinas Hispanic Population Facts Monterey/Salinas Hispanic Hispanics represent 51% of the total Population by County Monterey/Salinas DMA population County Population %Hisp. Monterey 435,232 59% Hispanic Santa Cruz 274,673 34% Non- 51% San Benito 59,414 59% Hispanic (392,353) 49% (376,966) More than half the populations of Monterey & San Benito Counties are Hispanic Monterey/Salinas DMA Population Trend Cities of Note § Hispanic Pop. The cities of Salinas and Watsonville are the § % Growth since 2000 DMA’s largest cities representing 41% of 392 the total Hispanic population 183 345 City Hisp. Pop. Salinas 117,914 282 55% 61% Watsonville 43,575 DMA 392,353 45% 61% 51% n Salinas/Watsonville 47% 40% n Other Cities U.S. Census 2017 Estimates
Telemundo 23 reaches the entire DMA with its HD over the air signal and carriage on all major cable systems SAN FRANCISCO CH. 23-1 HD CH. 23 SACRAMENTO SALINAS- MONTEREY CH. 18 CH. 12 CH. 712 HD FRESNO Hollister: CH. 22 Prunedale: CH. 15 Watsonville & King City: CH. 31 Capitola: CH. 18 Greenfield: CH. 32 Source: FCC Public Inspection Files.
Why Advertising Matters TV has been proven to be the most successful advertising media for Awareness building consumer awareness. Commercials are the most efficient way to generate interest in a Interest Make sure customers are easily able to product or company. recall your store when they are at any point of the decision making process with KION. Consideration Encourage potential target Visit Store customers to visit your store for items they are actively searching for. We love testimonials. Share Purchase your success story with us! This is a consumer-focused model that demonstrates the theoretical journey to making a purchase decision. Television advertising has the most impact at each stage of the decision making process! Customers enter the funnel at various stages. By advertising with KION you are able to reach your customers at every stage of the decision process. Source: TVB/ The Futures Company
Your Central Coast News Source Let’s Review Your Let’s Develop Let’s Design a Goals Creative Strategy Together we will Once we confirm your We will execute a discuss what your advertising goals, we strategic plan to place marketing goals are. will come up with a your message in front We will identify your captivating message of the ideal audience business’ unique to attract your target to increase sales and challenges and customers to your grow your market strengths. business. share.
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