for Technopreneurs [ENT 207/ENT607] Desai Sethi Centre for - PowerPoint PPT Presentation

Business Fundamentals for Technopreneurs [ENT 207/ENT607] Desai Sethi Centre for Entrepreneurship

Business Fundamentals for Technopreneurs Basic understanding of setting up and managing a business is a pre-requisite for launching a technology based new venture. This course is designed to help students understand the key elements of business in the current environment. Semester 1: 3 0 0 3 1. Business and business environment 2. Organizing a business Professor Anand Kusre and 3. Managing service and Professor Devdip Purkayastha manufacturing operations 4. Developing a team for a new venture Business: A Changing World, 5. Elements of Marketing 7e, Ferrel, Hirt, McGraw-Hill, 6. Basics of Finance 2011. 7. Setting up a technology based MGMT Williams, Tripathy, venture 8. Business, Government and Society Cengage India, 2015 9. Strategy and Leadership BCOM Lehman, Dufrene, 10. Communication in business Sinha, Cengage India, 2012

Recap Session #2 Organizing a Business  Types of Companies  Shareholders and Stakeholders  Management & its Role  Organization Structure  Planning & Executing Types of Companies Tata Group Companies

Recap Session # 3 Managing Service and Manufacturing Operations  What is a Manufacturing Company  What is a Service Company  Operations Management  Supply Chain Management  Quality Management Operations Management Trends in Customer at General electric Service

Today’s Session # 5 Elements of Marketing  What is Marketing  What are the ‘ 4 Ps of Marketing ’  What is Branding  Selling & Distributing  Digital Marketing Importance of Marketing Brand Management at Procter Management & Gamble

PROTOTYPE -> PRODUCT -> PROFIT PROFIT PR OFIT PR PROD ODUC UCT MARKETING PR PROTOTYPE TYPE FINANCE MANUFACTURING SUPPLY CHAIN RESEARCH DEVLOPMENT

VIDEO & CLASS DISCUSSION

CLASS EXERCISE 1 + 1 = 2

WHAT IS MARKETING ?

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) American Marketing Association Board of Directors. Accessed 2012.

4 P’S OF MARKETING

PRODUCTS & NEEDS

MASLOWS HEIRARCHY OF HUMAN NEEDS

PROMOTION

Gutenberg c. 1450

PRINT ADVERTISING

TELE ADVERTISING Alexander Graham Bell c1876

RADIO ADVERTISING Guglielmo Marconi c1899

MOVIE ADVERTISING Brothers Auguste and Louis Lumière

TV ADVERTISING John Logie and Philio Farnsworth c1923

INTERNET ADVERTISING First webpage by Tim Berners-Lee and the WWW team

SOCIAL MEDIA ADVERTISING

PRICE

PRODUCT PRICING

AIRLINE PRICING AND PROMOTIONS

PRICING STRATEGY

PLACE

DISTRIBUTION CHANNEL

TRADITIONAL CHANNEL

MODERN CHANNEL

ONLINE CHANNEL

BRAND

DIGITAL MARKETING

Recap Session # 5 Elements of Marketing  What is Marketing  What are the ‘ 4 Ps of Marketing ’  What is Branding  Selling & Distributing  Digital Marketing Importance of Marketing Brand Management at Procter Management & Gamble

Business Fundamentals for Technopreneurs Basic understanding of setting up and managing a business is a pre-requisite for launching a technology based new venture. This course is designed to help students understand the key elements of business in the current environment. Semester 1: 3 0 0 3 1. Business and business environment 2. Organizing a business Professor Anand Kusre and 3. Managing service and Professor Devdip Purkayastha manufacturing operations 4. Developing a team for a new venture Business: A Changing World, 5. Elements of Marketing 7e, Ferrel, Hirt, McGraw-Hill, 6. Basics of Finance 2011. 7. Setting up a technology based MGMT Williams, Tripathy, venture 8. Business, Government and Society Cengage India, 2015 9. Strategy and Leadership BCOM Lehman, Dufrene, 10. Communication in business Sinha, Cengage India, 2012