Crowdfund Scotland Falkirk Funders Fayre 05th March 2019 | 1
Our purpose Crowdfunder exists to tackle society’s challenges by making ideas happen | 2
Who are Crowdfunder? Numbers £60,081,812 Since our launch in 2013, our funding Total raised through the platform unlocking millions has grown >100% each year more from our partners 124,789 50,000 Total projects added to date Visits daily 200 #1 Up to Projects added daily Number 1 on Google | 3
Crowdfund Scotland A coaching campaign to support rural projects in 9 areas of Scotland for two years Scottish LEADER Funded - EU www.crowdfunder.co.uk/crowdfund-scotland | 4
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What is crowdfunding? Different types of crowdfunding Donations Rewards Community Lending Equity shares Where we fit in | 6
It’s so much more than money! Benefits to the projects Advocates Validation Awareness Extra Funding | 7
How it works | 8
How You have a really nice idea... crowdfunding works ...which magically gets funded! | 9
Create your unique project on Crowdfunder, explaining your idea. How Set a target and how long you need to reach it. crowdfunding really works Spread the word to friends, contacts and others in your community, telling everyone you know about the project. People who like your idea donate or pledge money in return for a reward that they’ll receive once your project succeeds. | 10
Coaching & support | 11
Crowdfunder Scotland Crowdfunding provides : support for your project One to one coaching (for eligible ● areas) Tailored email advice ● Three part guide to successful ● crowdfunding Residential workshops ● Live customer support ● Accelerator programme via ● Facebook | 12
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Getting started Our three steps to success Planning your project Creating your project Running your project Downloadable guides at crowdfunder.co.uk/guides | 14
What makes a good project? | 15
Relevant projects Story Network Team | 16
Relevant projects Network Map Existing Friends supporters & family Partners Team Possible supporters Press Facebook and blogs Local Local business people | 17
Why would someone be interested in your project? | 18
Relevant projects Why do people pledge? They believe in They want the your idea reward | 19
Funding methods All or nothing Keep what you raise | 20
How can rewards help to motivate the Crowd? | 21
Rewards Products & services Experiences & Sponsorship & Thank you events memberships | 22
Pledge £50 Aran Bakery Reward Products An ARAN bakery tote bag. Two recipe cards. A & services loaf, cake or pastry of your choice. Your name will go on our benefactors list in the bakery. Plus our eternal gratitude! | 23 | 23
Pledge £200 Experiences Shieldaig Outdoor Adventures & events Wow! for us? Thank you! - Your name/link on our website supporters page + A vinyl logo sticker + A full day guided adventure for up to four people + A 25% off voucher | 24 | 24
Pledge £50 Locavores Big Plan Sponsorship Buy a shelf for the supermarket. We'll put your & memberships name on it and give you 20% off everything on it for a year! | 25 | 25
Pledge £5 Thank you Rowing for Rascals Your name will occupy a 5cm square area on the hull of the boat. We'll also thank you personally on Twitter and Facebook. | 26 | 26
Relevant projects | 27
Project page | 28 | 28
Spreading the word Email Social media Website Press Events Print Word of mouth | 29
Remember that you need to win people over. Take the time to start conversations. | 30 | 30
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Get in touch scotland@crowdfunder.co.uk Crowdfunder CrowdfunderUK | 32
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