Business Fundamentals for Technopreneurs [ENT 207/ENT605] MARKET PLANNING Desai Sethi Centre for Entrepreneurship
RECAP
Business Fundamentals for Technopreneurs Basic understanding of setting up and managing a business is a pre-requisite for launching a technology based new venture. This course is designed to help students understand the key elements of business in the current environment. Semester 1: 3 0 0 3 1. Business and business environment 2. Organizing a business Professor Anand Kusre and 3. Managing service and Professor Devdip Purkayastha manufacturing operations 4. Developing a team for a new venture Business: A Changing World, 5. Elements of Marketing 7e, Ferrel, Hirt, McGraw-Hill, 6. Basics of Finance 2011. 7. Setting up a technology based MGMT Williams, Tripathy, venture 8. Business, Government and Society Cengage India, 2015 9. Strategy and Leadership BCOM Lehman, Dufrene, 10. Communication in business Sinha, Cengage India, 2012
PROTOTYPE -> PRODUCT -> PROFIT MARKETING FINANCE MANUFACTURING SUPPLY CHAIN PROFIT PR FIT RESEARCH DEVLOPMENT PRODU PR ODUCT CT PROTOTYPE PR TYPE
Recap Session #2 Organizing a Business Types of Companies Shareholders and Stakeholders Management & its Role Organization Structure Planning & Executing Types of Companies Tata Group Companies
Recap Session # 3 Managing Service and Manufacturing Operations What is a Manufacturing Company What is a Service Company Operations Management Supply Chain Management Quality Management Operations Management Trends in Customer at General electric Service
Recap Session # 5 Elements of Marketing What is Marketing What are the ‘ 4 Ps of Marketing ’ What is Branding Selling & Distributing Digital Marketing Importance of Marketing Brand Management at Procter Management & Gamble
Recap # 7 Setting Up a Technology-based Venture What is a MSME What is a ‘Startup’ Who are Founders & Stakeholders What is a ‘Customer Problem’ What is ‘Solution Designing’ Flipkart What is a Startup Story Startup ?
Recap Session # 10 Leadership Importance of Leadership Who is a Leader ? Role of a Leader Leader vs Manager Skills of a Leader Leading a Team Dr. A P J Abdul Kalam Leaders – Made or Born on Leadership
MARKET PLANNING
Today’s Session # 12 Market Planning Key Elements of A Market Plan Target Market & Customer Customer Experience & USP Customer Pricing & Promotion Selling & Distribution Class Exercise Steve Jobs – Customer Experience Market Plan Elements
VIDEO & CLASS DISCUSSION
CLASS DISCUSSION
ELEMENTS OF A MARKETING PLAN
MARKET
http://www.slideshare.net/CMF_VC/case-iidf-team-1-eng
http://www.steamfeed.com/wp-content/uploads/2013/11/market-segmentation.png
https://iot-analytics.com/wp/wp-content/uploads/2014/10/IoT-market-segments-2.png
https://www.linkedin.com/pulse/business-models-internet-things-mohit-agrawal
https://marketing-insider.eu/wp-content/uploads/2015/03/B2B-Market-Characteristics-Comparison-B2B-Market-to-B2C-Market.png
https://iot-analytics.com/wp/wp-content/uploads/2015/03/IoT-application-ranking-v3-min.png
CUSTOMER
Proof of Concept Market
CUSTOMER EXPERIENCE & USP
CUSTOMER EXPERIENCE Customer experience (CX)is the product of an interaction between an organization and a customer over the duration of their relationship. TECHNICAL SOLUTION The purpose of Technical Solution (TS) is to select, design, and implement technology and solutions to meet prescribed requirements.
PRICE & PROMOTION
PROMOTION
SALES & DISTRIBUTION
THE SELLING CONTINUUM RETURNS RETURNS OWNINGTHE ‘NEED’ SETTING THE ‘STANDARDS’ CONSULA CONSULATI TIVE E SE SELL LLING ING SOLUTION SOL UTION SE SELLING ING BENEFI BENEFIT T SE SELLI LLING NG FEATURE S FEA TURE SELLI ELLING NG LIST LIS T SE SELLI LLING NG EFFORT EFFOR
CLASS EXERCISE
CLASS EXERCISE 5 Elements of a Marketing Plan • What is you Market ? • What is your Customer Persona ? • What is your Customer Experience and USP ? • What will be your Pricing & Promotion Strategy ? • What will be Sales & Distribution Strategy ?
GROUP 1 (B2C) : SMART SAFETY
GROUP 2 (B2B): SMART POLE
GROUP 3 : (B2B/C): SMART FLEET
RECAP
Today’s Session # 12 Market Planning Key Elements of A Market Plan Target Market & Customer Customer Experience & USP Customer Pricing & Promotion Selling & Distribution Class Exercise Steve Jobs – Customer Experience Market Plan Elements
PROTOTYPE -> PRODUCT -> PROFIT MARKETING FINANCE MANUFACTURING SUPPLY CHAIN PROFIT PR FIT RESEARCH DEVLOPMENT PRODU PR ODUCT CT PROTOTYPE PR TYPE
Business Fundamentals for Technopreneurs Basic understanding of setting up and managing a business is a pre-requisite for launching a technology based new venture. This course is designed to help students understand the key elements of business in the current environment. Semester 1: 3 0 0 3 1. Business and business environment 2. Organizing a business Professor Anand Kusre and 3. Managing service and Professor Devdip Purkayastha manufacturing operations 4. Developing a team for a new venture Business: A Changing World, 5. Elements of Marketing 7e, Ferrel, Hirt, McGraw-Hill, 6. Basics of Finance 2011. 7. Setting up a technology based MGMT Williams, Tripathy, venture 8. Business, Government and Society Cengage India, 2015 9. Strategy and Leadership BCOM Lehman, Dufrene, 10. Communication in business Sinha, Cengage India, 2012
Recommend
More recommend
